A look at the equivalent of a Super Bowl of interactive advertising. Read More...
View articleWith better video delivery platforms, faster connections, and flat-rate mobile video plans, are we finally ready for mobile video? Read More...
View articleYou cannot measure a campaign's success on clicks and actions if the creative doesn't give people a reason to click or convert. Read More...
View articleAfter a year of testing, Turn launches with a promise to blend CPM, CPC, and CPA bid models. Read More...
View articlePost written by Fred Aun. If they don't want Grandma to frown, couples are supposed to tie the knot, meaning get married, before the woman gets a bump...
View articleThe big Texas and Ohio aimed video billboard effort from Barack Obama 's campaign has evolved Read More...
View articleEight-year-old competitive metrics provider fetches an initial $75 million, with additional payments linked to performance. Read More...
View articleMove will put DoubleClick into direct competition with Adify, but will agency buyers support more fragmentation? Read More...
View articleA TNS/Cymfony study finds marketers are thinking seriously about appointing social media executives for the long term. Read More...
View articleWinebaum moves on from R.H. Donnelley; Fox News Radio taps Kiptronic for audio ad insertion; Bazaarvoice gets Maag and Zales. Read More...
View articleThe three most enduring truths of e-mail marketing -- regardless of the business you're in. Read More...
View articleThese days, the Web users who click on banner ads are more likely to look like Wal-Mart customers than Nordstrom customers. Read More...
View articlePaid and unpaid search can work together in harmony to produce a well-rounded search presence. Here's how. Read More...
View articleGame industry growth and student demand gives birth to game course offerings at colleges. Academic institutions vie to gain the gamer. Read More...
View articleA report examines online product research and shopping behaviors in the U.S. and Chinese markets. Read More...
View articleIf AzoogleAds actually engaged in fraudulent online ad practices, as the Florida Attorney General’s office has alleged, the company appears to be turn...
View articleEarlier this week, when comScore set off a GOOG selling frenzy on Wall Steet with data showing click rate growth had flattened, I called the research ...
View articleUPDATED: The office's CyberFraud Task Force has been vigilant in its aim to safeguard Florida consumers against misleading online ads for free rington...
View articleGoogle's efforts to improve ad performance on its AdSense network appear to be paying off. Read More...
View articleVideoEgg and others focus attention on building out advertising initiatives for customers. Read More...
View articleAbout.com CEO Meyer to step down; Microsoft taps CPB for undisclosed campaign; Mueller resigns from Idearc after eight days, for health reasons. Read ...
View articleWhy aren't film studios, broadcasters, and publishers dreaming up their own electric sheep? Read More...
View articleSome needs must be addressed before others. Here's where to begin. Read More...
View articleEleven questions to weight before working with performance-based media buying relationships. Read More...
View articleYour competitors don't look like you, don't think like you, and don't behave like you. First of two parts. Read More...
View articleWhen does offline advertising dictatorship become an online dialogue? Read More...
View articleScott Meyer will depart About.com and The New York Times Co Read More...
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