Recession-Proof Your Online Marketing
Analytics

Recession-Proof Your Online Marketing

18y Bryan Eisenberg

Recession-Proof Your Online Marketing

How to continually improve Web site conversion to withstand the storms of finicky economic times. Read More...

View article
Same Video, Different Way
Media

Same Video, Different Way

18y Dorian Sweet

Same Video, Different Way

Will the rehash of video formats run its course? Read More

View article
Recession: PPC Threat or Opportunity?
Paid Search

Recession: PPC Threat or Opportunity?

18y Kevin Lee

Recession: PPC Threat or Opportunity?

Prepare for some short-term testing pain to weather longer-term economic pain that may be headed your way. Read More...

View article
Connecting Customers to Your Content, Part 1
Media

Connecting Customers to Your Content, Part 1

18y Lee Huang

Connecting Customers to Your Content, Part 1

How to use SEO, vertical search, social bookmarks, and more to help customers find your content. Part one of two. Read More...

View article
dotMobi Hearts Mobile Web
Media

dotMobi Hearts Mobile Web

18y Rebecca Lieb

dotMobi Hearts Mobile Web

The non-profit dotMobi Advisory Group (MAG) is taking over the ilovemobileweb campaign launched last year by Bango , thereby bringing together over 12...

View article
The Top 25 Most Valuable Blogs
Media

The Top 25 Most Valuable Blogs

18y Anna Maria Virzi

The Top 25 Most Valuable Blogs

24/7 Wall St., a Web site that publishes financial news, took at stab at identifying the 25 most valuable blogs . Defining value, of course, is not an...

View article
Google Click Volume 'Troubles': Month Two
Media

Google Click Volume 'Troubles': Month Two

18y Zachary Rodgers

Google Click Volume 'Troubles': Month Two

Here we go again Read More

View article
Google Provides YouTube Creators with Viewership Stats
Media

Google Provides YouTube Creators with Viewership Stats

18y Anna Maria Virzi

Google Provides YouTube Creators with Viewership S...

Google today launches YouTube Insight, an analytics tool designed to allow a YouTube account holder to see how often her video is viewed based on geog...

View article
Web-Based Ad Buying Systems Serve Candidates' Penchant for TV
Marketing

Web-Based Ad Buying Systems Serve Candidates' Penchant for TV

18y Kate Kaye

Web-Based Ad Buying Systems Serve Candidates' Penc...

A new service from WideOrbit and another from Spot Runner promise to steer more money through the Web towards TV advertising. Read More...

View article
A Tech Brand Looks Past IT Set with New Identity and Site Rethink
Media

A Tech Brand Looks Past IT Set with New Identity and Site Rethink

18y Douglas Quenqua

A Tech Brand Looks Past IT Set with New Identity a...

Network Appliance, now NetApp, is trying to appeal to the C-suite, but the new name is only part of a story. Read More...

View article
New Media Ad, Marketing Spend to See Double-Digit Growth
Media

New Media Ad, Marketing Spend to See Double-Digit Growth

18y Enid Burns

New Media Ad, Marketing Spend to See Double-Digit ...

Advertisers shift dollars to digital and alternative channels. Read More...

View article
Digitas Expands into India, Singapore
Media

Digitas Expands into India, Singapore

18y Douglas Quenqua

Digitas Expands into India, Singapore

Publicis rebrands its South Asian 'Solutions' digital marketing brand, effectively extending Digitas' reach into the region. Read More...

View article
Uncovering Sarah Marshall
Media

Uncovering Sarah Marshall

18y Tessa Wegert

Uncovering Sarah Marshall

Marketers at Universal Pictures launch an effective teaser campaign with a purpose. Read More...

View article
What's the Fuss Over Local Search Anyway?
Local

What's the Fuss Over Local Search Anyway?

18y Brian Wool

What's the Fuss Over Local Search Anyway?

Online consumer research can be leveraged to the benefit of local retailers, if done correctly. Four tips for businesses to ensure visibility. Read Mo...

View article
The $6,560 Baby
Media

The $6,560 Baby

18y Anna Maria Virzi

The $6,560 Baby

Two classified ads spurred police into action this week. A Salt Lake City television station reported that someone posted an online classified ad to s...

View article
Spotted in the Wild: Video Ads in Google Search Results
Media

Spotted in the Wild: Video Ads in Google Search Results

18y Zachary Rodgers

Spotted in the Wild: Video Ads in Google Search Re...

We've known since mid-February of Google's plans to test video ads in its search results pages, but we haven't seen them in action Read More...

View article
Guardian Says 'No Thanks' to Phorm
Media

Guardian Says 'No Thanks' to Phorm

18y Rebecca Lieb

Guardian Says 'No Thanks' to Phorm

Phorm recently partnered with a three leading U.K Read More

View article
Facebook Grabs Another Exec from Google
Media

Facebook Grabs Another Exec from Google

18y Zachary Rodgers

Facebook Grabs Another Exec from Google

Google's director of social media takes a bizdev role at the social net site. Read More...

View article
Report: Interactive Leads Ad Growth in 2007; Other Media Remain Flat
Media

Report: Interactive Leads Ad Growth in 2007; Other Media Remain Flat

18y Enid Burns

Report: Interactive Leads Ad Growth in 2007; Other...

Blue chip advertisers move dollars to Internet advertising. Read More...

View article
MediaMath Adds Layer of Efficiency to Already Efficient Ad Exchanges
Media

MediaMath Adds Layer of Efficiency to Already Efficient Ad Exchanges

18y Kate Kaye

MediaMath Adds Layer of Efficiency to Already Effi...

The company promises simplification of exchange bidding and management. Weren't exchanges supposed to make buying easier and more efficient in the fir...

View article
Execs & Accounts for Wednesday, March 26, 2008
Media

Execs & Accounts for Wednesday, March 26, 2008

18y Zachary Rodgers

Execs & Accounts for Wednesday, March 26, 2008

Starcom USA wins BofA online and traditional media duties; R/GA builds site for Sunglass Hut; Samsung taps Merkle for e-mail. Read More...

View article
The Best E-mail Frequency? It Doesn't Exist
Email

The Best E-mail Frequency? It Doesn't Exist

18y Stefan Pollard

The Best E-mail Frequency? It Doesn't Exist

How often should you e-mail your list? Read More

View article
Content Optimization: Keyword Analytics Tools
Search

Content Optimization: Keyword Analytics Tools

18y P.J. Fusco

Content Optimization: Keyword Analytics Tools

Two tools aim to provide a more accurate estimate of available search referral traffic. Read More...

View article
Would You Recommend Me?
Marketing

Would You Recommend Me?

18y Dave Evans

Would You Recommend Me?

A tool helps marketers know when to engage product development, customer service, or other departments to bring about business changes that increase p...

View article
Social Networking Meets Behavioral Targeting
Data insights

Social Networking Meets Behavioral Targeting

18y Anna Papadopoulos

Social Networking Meets Behavioral Targeting

Social networks play a key role in society these days. What does this mean for behavioral targeting? Read More...

View article
DoubleClickers Sow-er Over Facebook Ad
Media

DoubleClickers Sow-er Over Facebook Ad

18y Kate Kaye

DoubleClickers Sow-er Over Facebook Ad

This little piggy got acquired? We may never know who's behind a goofy yet somewhat mean spirited message sent to all DoubleClick employees on Faceboo...

View article
Forbes Joins Branded Ad Network Craze, But Trend Has Doubters
Media

Forbes Joins Branded Ad Network Craze, But Trend Has Doubters

18y Kate Kaye

Forbes Joins Branded Ad Network Craze, But Trend H...

Forbes will dedicate a sales staff to its new Business and Finance Blog Network. Read More...

View article
1 775 776 777 778 779 1,702