“Location, location, location!” It’s been the golden rule in real-estate for years and it now holds true for marketing technology as well. Facebook r...
View articleSo I’ve been working my backside off trying to implement Google’s Accelerated Pages, with limited amounts of success and bucket-loads of f...
View articleIf you’re a business in 2016, chances are that you’ve invested time and resources into maintaining a social media presence, to promote your bran...
View articleChina's affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requi...
View articleLast year Google announced that it was seeing more searches taking place worldwide on mobile devices than on desktop. This unerring shift towards mobi...
View articleIn order to have a successful meeting with a potential client, there are some questions you should ask. Here are seven of them, taken from various age...
View articleCombining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target...
View articleA new report into the accessibility and usability of 10 top travel websites, released by digital user experience agency Sigma, shows that many travel ...
View articleOnly a fraction of users spend money on in-app purchases, but those who do, spend up big, according to a report from AppsFlyer. The State of In-App Sp...
View articleIn August ClickZ Live celebrates its 18th annual event in San Francisco with a fantastic line-up of the world’s top speakers and a selection of brand ...
View articleWe live in the age of personalization and customization, where businesses are trying to find ways to personalize their services to better connect with...
View articleTraditionally, online dating services have generated revenue primarily or exclusively through subscription fees, but Tinder, one of the most popular d...
View articleAs well as football at Euro 2016, there’s also a battle for brand awareness, with the big clash between Adidas and Nike. Is there a clear winner...
View articleOne short-term effect of Brexit, thanks to the steep fall in the value of sterling, is an increase in the number of orders from outside the UK, as for...
View articleGreat advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Read M...
View articleEmail marketing may not be new, but it is still an effective way to engage with customers. So how can you create a successful email marketing campaig...
View articleMany brands have already embraced the power of Instagram, but there are many interesting lessons we can all learn from the Fortune 500 Instagram Repor...
View articleAmazon Prime, the $99 per year service that offers subscribers free two-day shipping on eligible items, has become a formidable asset for online retai...
View articleDirect mail might seem like a vestige of the past, but for many marketers looking to cut through the clutter and reach consumers, it is still an impor...
View articleWhen Paul Clarke, Director of Technology at Ocado said last year that he saw himself as not only the company’s IT boss but also as the head of a high-...
View articleFacebook recently announced a new change to its News Feed algorithm, in which it will favour personal posts over news stories. But what does this mean...
View articleEcommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results. The changes made have led to higher conv...
View articleRecently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy. (I actually work for a company that ma...
View articlePinterest added several ecommerce features this past week. Here are six figures highlighting its increasing prowess as an advertising platform. Read M...
View articleThis article explores how the rise of autonomous vehicles will permanently change the global ad industry by heralding the demise of outdoor display ad...
View articleThink of me as a John Hammond type-figure, all avuncular, white-bearded and portly, swinging open a pair of giant gates, face conquered by glee, and g...
View articleLove them or loathe them, ad blockers aren’t going anywhere soon, forcing publishers to sit down and have a serious rethink about their marketing stra...
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