Online Real Estate Ad Spending to Surpass Newspapers by 2012
Media

Online Real Estate Ad Spending to Surpass Newspapers by 2012

19y Matthew G. Nelson

Online Real Estate Ad Spending to Surpass Newspape...

UPDATE: Borrell Associates predicts agents and developers will increasingly rely on online advertising for cost effectiveness. Read More...

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Presidential Candidates Can't Resist Holiday Appeal in E-mails
Ad Industry Metrics

Presidential Candidates Can't Resist Holiday Appeal in E-mails

19y Kate Kaye

Presidential Candidates Can't Resist Holiday Appea...

Special days like Thanksgiving, Halloween and birthdays have been used as e-mail themes recently for top 2008 presidential candidates. Read More...

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BabyCenter Joins Women's Ad Network Fray
Media

BabyCenter Joins Women's Ad Network Fray

19y Zachary Rodgers

BabyCenter Joins Women's Ad Network Fray

A deal with Federated Media Publishing means the J&J-owned site will sell ad inventory on 14 parenting blogs. Read More...

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Execs & Accounts for November 21, 2007
Media

Execs & Accounts for November 21, 2007

19y Matthew G. Nelson

Execs & Accounts for November 21, 2007

Former AOL CEO Miller on board at Clickable; Eyewonder Opens in Dallas and Names Sales VPs; MediaVest promotes Richman Read More...

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Don't Party With Spammers This Holiday Season!
Email

Don't Party With Spammers This Holiday Season!

19y Stefan Pollard

Don't Party With Spammers This Holiday Season!

Spammers work just as hard as you do, and probably harder, to write action-inviting subject lines. Read More...

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Thankful for PageRank Updates, Blended Search
Search

Thankful for PageRank Updates, Blended Search

19y P.J. Fusco

Thankful for PageRank Updates, Blended Search

Why we should give thanks for Google’s green pixels, blended search results, and cliques. Read More...

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Emergence of Micro Behaviors
Data insights

Emergence of Micro Behaviors

19y Andy Chen

Emergence of Micro Behaviors

What if our online behaviors become so miniature they become impossible to identify and target? Read More...

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Community: More Than a Tab
Marketing

Community: More Than a Tab

19y Dave Evans

Community: More Than a Tab

Integrate marketing content with user-generated content and other tips for expanding a Web site's social elements. Read More...

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Artful Home Mines Customer Forums to Decide Web Strategy
Media

Artful Home Mines Customer Forums to Decide Web Strategy

19y Matthew G. Nelson

Artful Home Mines Customer Forums to Decide Web St...

Working with start-up Networked Insights, the art and home décor retailer used a forum to gather user insights prior to a site redesign. Read More...

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Senators Urge FTC to Continue Google/DoubleClick Investigation
Media

Senators Urge FTC to Continue Google/DoubleClick Investigation

19y Kate Kaye

Senators Urge FTC to Continue Google/DoubleClick I...

Judiciary Subcommittee leaders Kohl and Hatch sent a cautionary missive to FTC Chairman Deborah Platt Majoras yesterday. Read More...

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Amazon Launches E-Reader with Light Marketing Touch, Author Testimonials
Media

Amazon Launches E-Reader with Light Marketing Touch, Author Testimonials

19y Zachary Rodgers

Amazon Launches E-Reader with Light Marketing Touc...

Marketing plans for Amazon's Kindle device includes video testimonials from the likes of Toni Morrison and James Patterson. Read More...

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Zustek Acquires Three Digital Firms with One Buy, Changes Name to Zeta
Media

Zustek Acquires Three Digital Firms with One Buy, Changes Name to Zeta

19y Zachary Rodgers

Zustek Acquires Three Digital Firms with One Buy, ...

Acquisition of AdVerb Media brings newly christened Zeta Interactive expertise and clients in search, creative services, buzz tracking. Read More...

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AOL Launches 'Ticker' Ads, New Video Player
Media

AOL Launches 'Ticker' Ads, New Video Player

19y Fred Aun

AOL Launches 'Ticker' Ads, New Video Player

Below-the-frame banners developed jointly with PointRoll. Read More...

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Book Publishers Jump on Online Video Bandwagon
Media

Book Publishers Jump on Online Video Bandwagon

19y Matthew G. Nelson

Book Publishers Jump on Online Video Bandwagon

TurnHere expands its Bookvideos.tv site to include nine additional publishers. Read More...

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Ad:tech NY 2007 Perspective
Media

Ad:tech NY 2007 Perspective

19y Hollis Thomases

Ad:tech NY 2007 Perspective

Investors and VCs roamed the show floors looking for the next best thing, while attendees tried to figure out what an ad network is. Read More...

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Accessibility Everywhere
Marketing

Accessibility Everywhere

19y Chad Stoller

Accessibility Everywhere

Instead of advertising everywhere, why not expand your accessibility and reach so you can be accessible everywhere? Read More...

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U.S. Search Engine Rankings, September 2007
Media

U.S. Search Engine Rankings, September 2007

19y Enid Burns

U.S. Search Engine Rankings, September 2007

Top core search engines and leading engines by share of searches in the U.S. for September 2007. Read More...

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Google Video Units Hit the U.K.
Media

Google Video Units Hit the U.K.

19y Jack Marshall

Google Video Units Hit the U.K.

Google has today announced the availability of its AdSense Video Units in the U.K Read More...

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MySpace Targets Ad to Print Sibling
Media

MySpace Targets Ad to Print Sibling

19y Kate Kaye

MySpace Targets Ad to Print Sibling

Online media giant MySpace is using a print newspaper ad to push its new hyper-targeting capabilities Read More...

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AT&T Jumps in Pay-Per-Call Game with Ingenio Acquisition
Media

AT&T Jumps in Pay-Per-Call Game with Ingenio Acquisition

19y Kate Kaye

AT&T Jumps in Pay-Per-Call Game with Ingenio Acqui...

UPDATE: AT&T will purchase pay-per-call tech firm Ingenio to build its performance-based ad services. Read More...

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Sony's Crackle Signs Advertisers
Media

Sony's Crackle Signs Advertisers

19y Fred Aun

Sony's Crackle Signs Advertisers

Honda, Pepsi and Epson are among the sponsors of channels on the site formerly known as Grouper. Read More...

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Study: Adjust Holiday Ad Campaigns for Online Crunch, Offline Rush
Media

Study: Adjust Holiday Ad Campaigns for Online Crunch, Offline Rush

19y Enid Burns

Study: Adjust Holiday Ad Campaigns for Online Crun...

Atlas reminds advertisers that offline shoppers head online to research purchases, check stock at local stores after Cyber Monday. Read More...

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Marketers Bolster Branded Tutorials with Social Features
Media

Marketers Bolster Branded Tutorials with Social Features

19y Enid Burns

Marketers Bolster Branded Tutorials with Social Fe...

Travelex, Sony and HP are among those testing community features in online learning programs. Read More...

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Execs & Accounts for November 19, 2007
Media

Execs & Accounts for November 19, 2007

19y Zachary Rodgers

Execs & Accounts for November 19, 2007

Google loses Rajaram; Dulski takes over at Fatdoor. Read More...

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Are Analysts Wrong About Online Ad Growth?
Marketing

Are Analysts Wrong About Online Ad Growth?

19y Eric Picard

Are Analysts Wrong About Online Ad Growth?

Analysts attribute revenue to the online ad industry in the wrong way. There's a better model. Read More...

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Lift Your E-mail Performance: Move to an Affordable Top-Tier ESP
Email

Lift Your E-mail Performance: Move to an Affordable Top-Tier ESP

19y Jeanne Jennings

Lift Your E-mail Performance: Move to an Affordabl...

A move from a proprietary in-house system to a well-known e-mail service provider pays off. Read More...

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Great, Free Consumer-Research Tools
Marketing

Great, Free Consumer-Research Tools

19y Gary Stein

Great, Free Consumer-Research Tools

These handy online tools help marketers get a quick insight into a marketplace. Read More...

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