First of its kind offering will share competitive intelligence and snapshots of ads appearing on mobile Web sites. Read More...
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View articleThe industry breakdown of ad placements and unit types and the top 25 companies placing sponsored links. Read More...
View articleLeo Burnett, Starcom MediaVest Group and Digitas will maintain independent business operations, yet work as a combined unit under the Publicis umbrell...
View articleAT&T asks Atmosphere where it lives; Big Arrow Group and Lazur Hoyvald Goldstein Partners visit the hospital. Read More...
View articleDoes every e-mail campaign include the date, a call to action, and other essentials? Read More...
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View articleThe online advertising industry must do a better job of educating consumers about what behavioral targeting really means. Read More...
View articleSmith, who guides experimental revenue generation at the still-young Huffington Post, says sophisticated ad targeting is especially important for the ...
View articleIf you're interested in buying a condo in some far flung location, but worried you might travel all the way there only to realize it's not what you wa...
View articleReal Estate "Zestimator" Zillow.com has announced partnerships with 11 newspaper publishers Read More...
View articleThree Santas are dancing their way through the holiday season in an ad that appeared on AOL.com this week. "House Payments Fall Again!" reads the ad f...
View articleThe European Commission will open a phase two investigation of Google's proposed DoubleClick acquisition, potentially setting the deal back months. Re...
View articleBig media brands Warner Bros. Television Group and Lifetime Networks follow Martha Stewart Living Omnimedia and iVillage in building women-centric sit...
View articleDraft guidelines were in the works for more than a year. Read More...
View articleUPDATE: Online measurement firm opens New York office to tout new features Read More...
View articleA new report shows 62 percent of small U.K. businesses are not investing in SEM, although 76 percent of those doing so report an increase in sales. Re...
View articleMeaningful insights about social media come from a painful loss. Read More...
View articlePodcasting guru Mark McCrery continues with his outline of advertising and sponsorship opportunities available for marketers. Last in a series. Read M...
View articleGoogle made available the SDK for its Android open standard mobile operating system as part of the Open Handset Alliance Read More...
View articleA sister site to Poverty.com , FreeRice.com offers an adaptive vocabulary quiz and donates 10 grains of rice through the United Nations for each corre...
View articleLatest figures from the IAB and PricewaterhouseCoopers find online ad spending grew sequentially and annually to $5.2 billion. Read More...
View articleEpsilon gets Penney back; Atmosphere BBDO completes work for FedEx; Avenue A/Razorfish creates microsite for Breville. Read More...
View articleCasual games publishers see higher returns on ad-supported models over retail models. Read More...
View articleTraffic to the Web homes of Democratic candidates has become more reflective of the actual race. Read More...
View articleLost in translation: why the e-mail industry may be doing itself a disservice. Read More...
View articleTips for striking a balance between a Web site's aesthetics and search engine appeal. Read More...
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