AOL Continues Online Ad Surge with Quigo Buy
Media

AOL Continues Online Ad Surge with Quigo Buy

19y Kate Kaye

AOL Continues Online Ad Surge with Quigo Buy

Following days of speculation, AOL made its acquisition of contextual ad network Quigo official today, as AOL parent Time Warner announced Q3 earnings...

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Trade Group Splintering Could Hinder Lead Gen Self-Regulation
Media

Trade Group Splintering Could Hinder Lead Gen Self-Regulation

19y Kate Kaye

Trade Group Splintering Could Hinder Lead Gen Self...

With continued advertiser interest in lead gen and an ongoing Federal Trade Commission investigation into the sector, competition between the IAB and ...

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Execs & Accounts for November 7, 2007
Media

Execs & Accounts for November 7, 2007

19y Matthew G. Nelson

Execs & Accounts for November 7, 2007

Catalyst names Nichols partner; Jaye joins Digitas from Wunderman; Eyeblaster grabs Firon Read More...

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Martha Stewart-Run Ad Network Could Help Blogs Ditch Google
Media

Martha Stewart-Run Ad Network Could Help Blogs Ditch Google

19y Matthew G. Nelson

Martha Stewart-Run Ad Network Could Help Blogs Dit...

Martha Stewart Living Omnimedia has already signed advertisers including Ace Hardware and Macy�s to its new Martha's Circle network. Read More...

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Industry Delivery Benchmarks Are Meaningless
Email

Industry Delivery Benchmarks Are Meaningless

19y Stefan Pollard

Industry Delivery Benchmarks Are Meaningless

Drill down to collect and analyze these seven internal metrics to assess e-mail campaign performance. Read More...

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Defining Social Media
Marketing

Defining Social Media

19y Dave Evans

Defining Social Media

Hint: marketers are still trying to figure out the "social" part. Read More...

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Getting Out of Search
Search

Getting Out of Search

19y P.J. Fusco

Getting Out of Search

How to hide and remove Web pages from search engine spiders and avoid a meta misadventure. Read More...

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Chatting With Behavioral Targeting's Darlings, Part 2
Data insights

Chatting With Behavioral Targeting's Darlings, Part 2

19y Anna Papadopoulos

Chatting With Behavioral Targeting's Darlings, Par...

Tacoda vice president Hugh McGoran discusses trends, offers predictions for behavioral. Last in a series. Read More...

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Windows Live Reaches Next Gen
Media

Windows Live Reaches Next Gen

19y Enid Burns

Windows Live Reaches Next Gen

Microsoft today announced the next generation of Windows Live , offering a single Live ID, and a single, customized download to get Windows Live Mail,...

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Deja News All Over Again...Yahoo Partners Hedge Bets
Media

Deja News All Over Again...Yahoo Partners Hedge Bets

19y Kate Kaye

Deja News All Over Again...Yahoo Partners Hedge Be...

Meet the new newspaper network Read More

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Oh Quigo
Media

Oh Quigo

19y Enid Burns

Oh Quigo

Rumors that Quigo will soon be acquired by AOL are yet unconfirmed Read More

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Android Trademark
Media

Android Trademark

19y Enid Burns

Android Trademark

Google's mobile operating system Android is now out of the bag Read More

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Bad Ad Targeting Happens
Media

Bad Ad Targeting Happens

19y Kate Kaye

Bad Ad Targeting Happens

I'm in the ClickZ office in Manhattan Read More

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Facebook Launches Social Ads, Starring Your Friends
Media

Facebook Launches Social Ads, Starring Your Friends

19y Zachary Rodgers

Facebook Launches Social Ads, Starring Your Friend...

The ads are part of a new ad creation and targeting system that also includes brand-controlled pages and data-sharing relationships with external site...

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Open Handset Alliance Forms as Google's Mobile Solution
Media

Open Handset Alliance Forms as Google's Mobile Solution

19y Enid Burns

Open Handset Alliance Forms as Google's Mobile Sol...

An open operating system is thought to foster development of applications for mobile handsets, and encourage mobile Web adoption. Read More...

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Ad-Supported Wi-Fi Network Launches
Media

Ad-Supported Wi-Fi Network Launches

19y Matthew G. Nelson

Ad-Supported Wi-Fi Network Launches

AnchorFree targets advertisers with location specific network capabilities, while giving hotspot owners free Internet access service. Read More...

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Bullish on Internet Advertising, Diller Moves to Split IAC
Media

Bullish on Internet Advertising, Diller Moves to Split IAC

19y Fred Aun

Bullish on Internet Advertising, Diller Moves to S...

The company also announced a five-year sponsored listings pact with Google that will bring in more than $3.5 billion. Read More...

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Does Your Mobile Strategy Have Real Relevance?
Marketing

Does Your Mobile Strategy Have Real Relevance?

19y Chad Stoller

Does Your Mobile Strategy Have Real Relevance?

Questions to ask before joining the mobile marketing bandwagon. Read More...

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2007 Ad:tech New York Best Bets
Media

2007 Ad:tech New York Best Bets

19y Hollis Thomases

2007 Ad:tech New York Best Bets

Get up to speed on social media, video advertising, brand building, the outlook for interactive, and lots more. Read More...

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Aggregate Knowledge Looks to Pique Consumer Interest
Media

Aggregate Knowledge Looks to Pique Consumer Interest

19y Matthew G. Nelson

Aggregate Knowledge Looks to Pique Consumer Intere...

Describing it as an "adSense for content" system, Aggregate Knowledge officially launched its Pique Discovery Network for placing targeted ads on publ...

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TheStreet Expands Network with Acquisition
Media

TheStreet Expands Network with Acquisition

19y Kate Kaye

TheStreet Expands Network with Acquisition

Financial news publisher TheStreet.com has purchased Bankers Financial Products Corp Read More...

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Buzzlogic Applies Social Media Monitoring to Ad Targeting
Media

Buzzlogic Applies Social Media Monitoring to Ad Targeting

19y Kate Kaye

Buzzlogic Applies Social Media Monitoring to Ad Ta...

Social media have been considered places for brands to monitor what consumers think about them, informing search keyword buying or helping design medi...

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MySpace Slices Audience for Ad Targeting and Higher CPMs
Media

MySpace Slices Audience for Ad Targeting and Higher CPMs

19y Kate Kaye

MySpace Slices Audience for Ad Targeting and Highe...

Fox Interactive Media employed its acquired SDC ad technology to build the new platform, following through on its promise to capitalize on user profil...

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Athletic Brands Sign with Social Net for Action Sports Fans
Media

Athletic Brands Sign with Social Net for Action Sports Fans

19y Zachary Rodgers

Athletic Brands Sign with Social Net for Action Sp...

Loop'd Network launched this week with a readymade user base and advertisers including Monster Energy, Oakley and Pacific Sunwear. Read More...

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UK Firm Helps Western Companies Navigate SEM Beyond Chinese Firewall
Marketing

UK Firm Helps Western Companies Navigate SEM Beyond Chinese Firewall

19y Jack Marshall

UK Firm Helps Western Companies Navigate SEM Beyon...

Backbone IT Group has launched a dedicated SEM service designed to enable Western companies to take advantage of untapped Chinese market. Read More...

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Execs & Accounts for November 5, 2007
Media

Execs & Accounts for November 5, 2007

19y Matthew G. Nelson

Execs & Accounts for November 5, 2007

iCrossing shuffles its teams; Critical Mass consolidates; Two Scotts take new posts at Linkstorm. Read More...

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States Could Target Behavioral Sector as Industry Battles for Self-Regulation
Media

States Could Target Behavioral Sector as Industry Battles for Self-Regulati...

19y Kate Kaye

States Could Target Behavioral Sector as Industry ...

Despite scrutiny of the industry's main self-regulatory solution, the NAI, Yahoo is accepted as a member, and Microsoft and Google submitted applicati...

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