Digital marketing is so broad that you're unlikely to find a single agency that's mastered everything. These tips will help you balance multiple relat...
View articleBig data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in t...
View articleDigital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to be? ClickZ Int...
View articleIt’s easy to forget just how young the idea of ‘mobile marketing’ actually is. Pre-2007 it mainly consisted of text messages and the occasionally unwa...
View articleHere are seven examples from brands like Nike, Nordstrom and Amazon that show you how product copy should be done. Read More...
View articleData does not always have to be a confusing chunk of numbers. Here's how brands use data visualization and data-informed product design to bring out d...
View articleMicrosoft is to buy LinkedIn in a deal valued at $26.2 billion, it was announced today on the Microsoft blog. The markets have already reacted to the ...
View articleFor those looking at career opportunities in Asia's booming ecommerce sector, keeping up to date is key as the industry evolves and develops with regi...
View articleMary Meeker published her Internet Trends of 2016 last week and among others, there were very interesting stats regarding the increase of visual conte...
View articleSeasonal events which can deliver relatively short-term traffic spikes, need to be planned for from an SEO perspective. It’s about being in the...
View articleWith Euro 2016 starting today, we’re examining what made the most shared football ads so popular. European Football Championship starts in France and ...
View articleIn a presentation at CMA’s Digital Breakfast, StoryScience founder Kohlben Vodden gave some fascinating insights into the science of what makes conten...
View articleVideo advertising is all the rage, and marketers can take it to the next level with dynamic video: layering a personalized message over their content....
View articleThe recent shuttering of FBX - with LiveRail reportedly next on the chopping block - strengthens Facebook's walled garden, ultimately hurting publishe...
View articleAmazon has announced the launch of its online grocery offering, launching Fresh in central and east London. It’s launching into a well advanced...
View articleSince 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is ba...
View articleSnapchat is becoming more serious about becoming a publishing platform that will appeal both to new users, but also popular media publishers. Snapchat...
View articleIn a fast-paced society where consumers want things yesterday, there are several factors within the online checkout experience that can cause frustrat...
View articleLikes, follows and retweets can only tell you so much about a social campaign’s impact. As Leah Pope, CMO for social intelligence business Synthesio, ...
View articlePwC is forecasting 2017 as a turning point for the retail and consumer products sector in China and Hong Kong, as the industry grapples with the disru...
View articleThough closely related, real-time bidding and real-time optimization are ultimately very different. One is about price, while the other focuses on per...
View articleVideo advertising is a growing type of digital advertising and it can be very effective for brands, especially when applying the appropriate creative ...
View articleEarlier in May, the team here at ClickZ launched our brand new product – ClickZ Intelligence. In the past few weeks you will have seen snippets ...
View articleAccording to a new report analyzing restaurant chains' social, Ben & Jerry's is the best, despite its comparatively smaller size. What's the brand...
View articleThere's an art and a science to social media, and brands should take note of followers' trigger points and hot buttons. Read More...
View articleIt goes without saying that it's important to respond to customers on social media. Far too many marketers don't do it, but there are platforms that c...
View articleAs Facebook Messenger becomes more popular, it gives brands that many more methods - and that much more incentive - to connect with its millions of us...
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