Click fraud rates reached 14.8 percent in Q1, according to data from Click Forensics Read More...
View articleHachette Filipacchi, the publisher of Car and Driver, Road & Track and Cycle World magazines, and a subsidiary of Lagardère, is acquiring Jumpsta...
View articleDeliverability rates drive adoption of authentication practices across e-mail senders and providers. Read More...
View articleA new breed of networking sites lets users vote on content. Should you place ads on them? Read More...
View articleGraphical user interaction codes hold great promise for U.S. advertisers, if only consumers will adopt the technology Read More...
View articleUnderstand what does and does not occur with bounced e-mail. Once a list gets dirty, it may never get clean again. Read More...
View articleGE-owned NBC Universal, GE Media, Communications and Entertainment and Time Warner Investments are among investors that just coughed up a total of $19...
View articleDespite increased revenues, income fell short of expectations. Read More...
View articleThe portal showed off a bevy of new original programming heavy on reality-flavored contests and shows with audience participation. Read More...
View articleTacoda paired its data with ComScore's to determine what visitors to Hillary Clinton's and Barack Obama's campaign sites look at elsewhere online. Rea...
View articleThe digital agency hired Randy Schwartz from Reprise and four others to its New York search operation. Read More...
View articlePennySaver made a deal to provide listings info and coupons for Google Local search results. Read More...
View articleHow to identify and correct search engine traffic drops. Part 3 of a series. Read More...
View articleThree ways to make e-mail more environmentally friendly. Read More
View articleStriking a balance between trust and effective marketing. Read More...
View articleAt a dinner tonight in Boston, the evening before the Authentication and Online Trust Summit , I had the great privilege of sharing at table with Spam...
View articleToday Yahoo said it will be offering online merchants a $100 credit if they buy search ads through its system, as part of an extension of the Yahoo/eB...
View articleNew purchasing feature joins pre-existing Read More...
View articleAs Yahoo basks in its search ad improvements, Google's deal to buy DoubleClick provides major inroads with brand advertisers. Read More...
View articleFormer Agency.com employee Joy Lin will serve as media director at the agency, best known for its creative work. Read More...
View articleYahoo and a group of 12 newspaper publishers expand an earlier deal that includes cross-selling of ads. Read More...
View articleThe agency holding company invests in a firm focused on non-intrusive video ad formats. Read More...
View articleA look at the month's top search terms in 10 categories. Read More...
View articleOnline media buying budgets are growing. Where's all that money being spent? Read More...
View articleThe trusty TV Guide site finally woke up to the world of online video Read More...
View article