Vonage to Weed out High Cost Acquisition Efforts
Media

Vonage to Weed out High Cost Acquisition Efforts

19y Kate Kaye

Vonage to Weed out High Cost Acquisition Efforts

The CEO of big online ad spender Vonage, Michael Snyder, has resigned Read More...

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Technorati Acquisition Will Build Brand Services
Media

Technorati Acquisition Will Build Brand Services

19y Kate Kaye

Technorati Acquisition Will Build Brand Services

The social media search firm's acquisition of media aggregation technology outfit Personal Bee will extend Technorati's marketing services. Read More...

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The Lobbyist, the Congressmen and the Utah Search Ad Law
Media

The Lobbyist, the Congressmen and the Utah Search Ad Law

19y Kate Kaye

The Lobbyist, the Congressmen and the Utah Search ...

A look at the connections among players involved in Utah's new trademark law affecting search marketers. Read More...

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Interpublic to Acquire Reprise Media
Media

Interpublic to Acquire Reprise Media

19y Matthew G. Nelson

Interpublic to Acquire Reprise Media

Deal gives Reprise access to international clients, brings Interpublic search expertise. Read More...

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Could Facebook Become the New MySpace?
Media

Could Facebook Become the New MySpace?

19y Tessa Wegert

Could Facebook Become the New MySpace?

Now that it's open to the public, Facebook is filled with new faces -- and with new demographics for media buyers. Read More...

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New Local Search Power Structure
Local

New Local Search Power Structure

19y Brian Wool

New Local Search Power Structure

Social networking is reshaping local search as an opinion-based tool. Read More...

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Another GoogTube Deal in the Offing? Watch SpotRunner and Co.
Media

Another GoogTube Deal in the Offing? Watch SpotRunner and Co.

19y Zachary Rodgers

Another GoogTube Deal in the Offing? Watch SpotRun...

DirecTV would neither confirm nor deny a report today in VentureBeat that the company is about to pact with Google on representation of some boob tube...

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Congress to YouTube: No Terrorist Propaganda!
Media

Congress to YouTube: No Terrorist Propaganda!

19y Kate Kaye

Congress to YouTube: No Terrorist Propaganda!

CGM jihadists beware Read More

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Search Marketers Content with ROI, Plan to Spend More
Media

Search Marketers Content with ROI, Plan to Spend More

19y Kevin Newcomb

Search Marketers Content with ROI, Plan to Spend M...

A new report from JupiterResearch found that the majority of search marketers are satisfied with the return on investment they are seeing from search....

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Mobile Marketing Offers Pot of Gold for the Brave
Media

Mobile Marketing Offers Pot of Gold for the Brave

19y Fred Aun

Mobile Marketing Offers Pot of Gold for the Brave

ABI predicts advertisers will spend about $3 billion on mobile advertising globally by the end of this year. Read More...

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Execs & Accounts for April 11, 2007
Media

Execs & Accounts for April 11, 2007

19y rumo

Execs & Accounts for April 11, 2007

Range Opens in Big Apple; SicolaMartin Shuffles Team; Vegas.com Antes up with Coremetrics. Read More...

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Yahoo's Panama Scores Viacom
Media

Yahoo's Panama Scores Viacom

19y Matthew G. Nelson

Yahoo's Panama Scores Viacom

The new platform will run contextual text ads for Viacom broadband sites. Read More...

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ESPN’s Spanish Arm Launches Microsite to Bolster Viewing
Media

ESPN’s Spanish Arm Launches Microsite to Bolster Viewing

19y Matthew G. Nelson

ESPN’s Spanish Arm Launches Microsite to Bolster V...

A Spanish microsite incorporates a 1-800 number and Spanish and English keyword buys. Read More...

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Why Easy Unsubscribing Really Is Better
Email

Why Easy Unsubscribing Really Is Better

19y Stefan Pollard

Why Easy Unsubscribing Really Is Better

Suffering from high spam-complaint rates, but not sure why? Review your unsubscribe process. Read More...

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SEO Site Analysis: Knowing the Score, Part 2
Search

SEO Site Analysis: Knowing the Score, Part 2

19y P.J. Fusco

SEO Site Analysis: Knowing the Score, Part 2

How to conduct an SEO Web site analysis. Part two of a series. Read More...

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The New Behavioral Wunder
Data insights

The New Behavioral Wunder

19y Andy Chen

The New Behavioral Wunder

A new European player is well-positioned to ride the next behavioral targeting wave. Read More...

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Consumer-Placed Advertising... and Media Buying?
Marketing

Consumer-Placed Advertising... and Media Buying?

19y Dave Evans

Consumer-Placed Advertising... and Media Buying?

Is the logical next step of consumer-created ads the consumer-mandated media placement? Read More...

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Search Terms for Q1 2007
Media

Search Terms for Q1 2007

19y Enid Burns

Search Terms for Q1 2007

A look at what Internet users searched for in Q1 2007. Read More

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Atkins Gains Consumer Loyalty Through E-Learning
Media

Atkins Gains Consumer Loyalty Through E-Learning

19y Enid Burns

Atkins Gains Consumer Loyalty Through E-Learning

The Atkins Learning Center offers online courses to educate consumers on healthy lifestyles and increase awareness of the Atkins Advantage brand. Read...

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Candidates Missing Issue-Based Keyword Opportunities
Media

Candidates Missing Issue-Based Keyword Opportunities

19y Kate Kaye

Candidates Missing Issue-Based Keyword Opportuniti...

Prezvid and BlogP.I. each have in-depth reports on what Google AdWords ads are resulting when searching on Presidential candidate names (thanks TechPr...

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Google Launches Voice-Based Local Search Experiment
Media

Google Launches Voice-Based Local Search Experiment

19y Matthew G. Nelson

Google Launches Voice-Based Local Search Experimen...

The 411 on directory assistance from the search giant. Read More...

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How Vonage Woes Could Affect Online Advertising
Media

How Vonage Woes Could Affect Online Advertising

19y Kate Kaye

How Vonage Woes Could Affect Online Advertising

Vonage has been known as a big online ad spender, but a recent patent ruling against it could change that. Read More...

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Advertisers Overwhelmed by Online Network Choices, Says Study
Media

Advertisers Overwhelmed by Online Network Choices, Says Study

19y Fred Aun

Advertisers Overwhelmed by Online Network Choices,...

A new ad network survey finds advertisers by and large feel the space is too crowded, but that's not stopping them from increasing their spend. Read M...

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MarthaStewart.com Relaunches As Women's Portal Race Heats Up
Media

MarthaStewart.com Relaunches As Women's Portal Race Heats Up

19y Zachary Rodgers

MarthaStewart.com Relaunches As Women's Portal Rac...

Martha Stewart Living Omnimedia will leverage its print and broadcast arms to promote the site, as rival iVillage has done with parent NBC Universal. ...

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24/7 Real Media Adds Mobile Campaigns to Search Ad Product
Media

24/7 Real Media Adds Mobile Campaigns to Search Ad Product

19y Enid Burns

24/7 Real Media Adds Mobile Campaigns to Search Ad...

Decide DNA now supports paid, organic, and mobile search in a single interface. Read More...

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Agencies Implications in Mobile Advertising, Part 2
Media

Agencies Implications in Mobile Advertising, Part 2

19y Hollis Thomases

Agencies Implications in Mobile Advertising, Part ...

Ten years in the making, mobile advertising is finally getting up to speed. Are ad agencies ready? Part two of a series. Read More...

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Learning From Our Kids
Marketing

Learning From Our Kids

19y Chad Stoller

Learning From Our Kids

When it comes to virtual worlds and similar online environments, our kids may be gaining the most. Read More...

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