Google Canvasses Students on E-Mail Habits
Media

Google Canvasses Students on E-Mail Habits

19y Rebecca Lieb

Google Canvasses Students on E-Mail Habits

Google's asking university students to tell them their thoughts on campus e-mail. The survey asks students about their e-mail habits and preferences, ...

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Yahoo Shuts Down Points Program
Media

Yahoo Shuts Down Points Program

19y Zachary Rodgers

Yahoo Shuts Down Points Program

Online loyalty and rewards programs are dying a slow death Read More...

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A Totally Linear, Totally Great Site
Media

A Totally Linear, Totally Great Site

19y Zachary Rodgers

A Totally Linear, Totally Great Site

Miranda July has created a completely linear site experience to promote her new story collection, and its greatness despite the lack of user control (...

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AOL Unveils Google-Powered Search Marketplace
Media

AOL Unveils Google-Powered Search Marketplace

19y Kevin Newcomb

AOL Unveils Google-Powered Search Marketplace

Advertisers wishing to target AOL Search users specifically can now do so using a white-label version of Google's AdWords platform. Read More...

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Execs & Accounts for April 9, 2007
Media

Execs & Accounts for April 9, 2007

19y Matthew G. Nelson

Execs & Accounts for April 9, 2007

Google increases staff in its philanthropic arm; The San Diego Tribune goes hyperlocal; iVillage hires and promotes several. Read More...

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New York Times Revamps Auto Site to Woo Researchers
Media

New York Times Revamps Auto Site to Woo Researchers

19y Matthew G. Nelson

New York Times Revamps Auto Site to Woo Researcher...

New features added to the newspaper's automotive site intended to provide more information to readers and less need to click through to other sites. R...

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Ten Steps for Developing an Effective E-mail Strategy, Part 3
Email

Ten Steps for Developing an Effective E-mail Strategy, Part 3

19y Jeanne Jennings

Ten Steps for Developing an Effective E-mail Strat...

There comes a time when you need to take your e-mail efforts to the next level. Here's how. Part three of a series. Read More...

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SEO Professionalism/SEO Tantrums
Search

SEO Professionalism/SEO Tantrums

19y Shari Thurow

SEO Professionalism/SEO Tantrums

Can SEOs become kinder and gentler? Read More

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Ad Serving 101, Revised
Marketing

Ad Serving 101, Revised

19y Eric Picard

Ad Serving 101, Revised

Time for an update to the introductory course. Read More

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Advertising as an Automated Task
Marketing

Advertising as an Automated Task

19y Gary Stein

Advertising as an Automated Task

A warm welcome to our new algorithmic overlords. Read More

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Bottom Slurping for Google Juice
Media

Bottom Slurping for Google Juice

19y Kate Kaye

Bottom Slurping for Google Juice

Is a service affiliated with Google ad man Tim Armstrong helping to fuel Web bottom feeding? OK, maybe I'm blowing it a bit out of proportion, but her...

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PC Makers Treat Your New Machine Like Their Ad Medium
Media

PC Makers Treat Your New Machine Like Their Ad Medium

19y Zachary Rodgers

PC Makers Treat Your New Machine Like Their Ad Med...

The Journal's Walt Mossberg buys his first ever PC loaded with Windows Vista, and finds the experience less than pleasing Read More...

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Cue the Bouncing Ad
Media

Cue the Bouncing Ad

19y Enid Burns

Cue the Bouncing Ad

When it comes to advertising, there’s disruptive, and then there’s disruptive Read More...

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Cable Guys Leave Ebay Hanging
Media

Cable Guys Leave Ebay Hanging

19y Kate Kaye

Cable Guys Leave Ebay Hanging

So, I just got off the phone with The Cabletelevision Advertising Bureau (CAB), and apparently the group's news about its choice to leave Ebay's Onlin...

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Less Cash for Yahoo Pub Network Affiliates?
Media

Less Cash for Yahoo Pub Network Affiliates?

19y Kate Kaye

Less Cash for Yahoo Pub Network Affiliates?

So, apparently some Yahoo Pub Network affiliates are experiencing dips in their ad impressions (according to WebMaster World by way of Search Engine J...

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24/7 Adds Mobile to Ad Platform
Media

24/7 Adds Mobile to Ad Platform

19y Kate Kaye

24/7 Adds Mobile to Ad Platform

After delving deeply into the ad management space for a meaty ClickZ News feature ( Who Said Commodity? How DoubleClick and Crew Remained Relevant ), ...

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A Yen for Easter Eggs
Media

A Yen for Easter Eggs

19y Rebecca Lieb

A Yen for Easter Eggs

Tokyoflash just e-mailed a mighty clever and very seasonal promotion: an invitation to an Easter egg hunt through its Web site. Five egg icons are hid...

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iProspect Founder Takes New Global Role
Media

iProspect Founder Takes New Global Role

19y Kevin Newcomb

iProspect Founder Takes New Global Role

iProspect founder and former CEO Fredrick Marckini has been named chief global search officer for parent agency group Isobar. Read More...

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Lindt Conducts Multi-City Bunny Search
Media

Lindt Conducts Multi-City Bunny Search

19y Enid Burns

Lindt Conducts Multi-City Bunny Search

Lindt’s Easter campaign includes a microsite, advergame and street teams visiting a handful of cities. Read More...

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DoubleClick Exchange Could Make Friends and 'Frienemies'
Media

DoubleClick Exchange Could Make Friends and 'Frienemies'

19y Kate Kaye

DoubleClick Exchange Could Make Friends and 'Frien...

The new marketplace goes head-to-head with other exchanges, but DoubleClick's relationships and management platform set it apart from the competition....

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Ogilvy Names Seasoned Web Marketer Maheu as Digital Honcho
Media

Ogilvy Names Seasoned Web Marketer Maheu as Digital Honcho

19y Fred Aun

Ogilvy Names Seasoned Web Marketer Maheu as Digita...

New chief digital officer's track record includes stints as CEO of Razorfish and Direct Revenue. Read More...

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Google Local: For More Than Just Local Businesses
Media

Google Local: For More Than Just Local Businesses

19y Tessa Wegert

Google Local: For More Than Just Local Businesses

Virtually every sort of business can benefit from Google's local offerings Read More...

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Easy Local E-mail Solutions
Email

Easy Local E-mail Solutions

19y Al DiGuido

Easy Local E-mail Solutions

What local businesses can gain from e-mail marketing. Read More

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Targeting a Specific Mobile Demographic
Media

Targeting a Specific Mobile Demographic

19y Laura Marriott

Targeting a Specific Mobile Demographic

Segmentation and diversity are driving mobile marketing and content. Read More...

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Who Said Commodity? How DoubleClick and Crew Remained Relevant
Media

Who Said Commodity? How DoubleClick and Crew Remained Relevant

19y Kate Kaye

Who Said Commodity? How DoubleClick and Crew Remai...

Pundits once predicted online ad delivery would succumb to commodity status, but constant evolution has aided its survival and opportunities for emerg...

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Even More Search Expertise
Media

Even More Search Expertise

19y Rebecca Lieb

Even More Search Expertise

Borrowing a concept from ClickZ, our sister site Search Engine Watch quietly launched it's own selection of daily columns by search engine marketing p...

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EBay Pay Per Contact?
Media

EBay Pay Per Contact?

19y Matthew G. Nelson

EBay Pay Per Contact?

Is eBay planning to roll out ad listings for service providers? At a Silicon Valley event the other day, I overheard an eBay exec speaking with anothe...

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