Mat Zucker is the first of what the Omnicom-owned firm hopes will be a string of high profile hires in the wake of senior departures going back a year...
View articleTim Vanderhook is no fan of rich media ads Read More
View articleThe Web is perfect for nostalgia-based marketing Read More...
View articleIt’s understood that magazines have a pass-along rate, growing circulation beyond subscriptions and newsstand Read More...
View articleToday at the Mobile Entertainment and Advertising Summit held by the GSM Association, an interactive element was distributed to attendees Read More...
View articleContent and consumer brand representatives express guarded optimism about in-world marketing. Read More...
View articleOgilvy promotes Mullen; Wookies get an AKQA postage makeover; Fighting Irish go mobile. Read More...
View articleUnderstanding the publisher perspective gives search marketers the ammunition to invest in developing more comprehensive, effective campaigns. Read Mo...
View articleTime to stop playing a new game with an old strategy. Read More...
View articleAre you ready to turn optimization efforts upside down? Read More...
View articleSo, in today's ClickZ News coverage of how a possible DoubleClick sale could affect the industry, I wrote that Hellman & Friedman stands to "nearly do...
View articleAdBrite's developed a new image tag that lets publishers enhance their photos with a watermark logo, community features and ads Read More...
View articleAmazon recently sent out a message to its large list of affiliates inviting them to try out a new beta test of its Context Links system Read More...
View articleGary Ruskin, who as co-founder and executive director of Commercial Alert has waged a mini-campaign against P&G's Tremor unit and other online word of...
View articleThe distillery creates a post-roll spot specifically for The Onion's new satirical video play. Read More...
View articleEver wonder why political advertisers don't spend more online? Well, sure, they're all "reaching out to the netroots," and sending lots of fundraising...
View articleOn the other hand, marketers are rapidly hopping on the bandwagon of social media advertising, a report finds. Read More...
View articleAn acquisition by Microsoft, AOL or Google may be a possibility, but could put DoubleClick in hot water with its publisher clients, draining the compa...
View articleFor the first time, advertising will run on mobile devices with MTV, Comedy Central and Nickelodeon content. Read More...
View articleA music discovery service allows users to create custom Internet radio stations... and advertisers to create customized campaigns. Read More...
View articleConsumers aren't going to change the terms they use to search locally just to make it easier on advertisers and search engine experts. Read More...
View articleSpam and sites containing malicious code shift from status-oriented attacks to criminal activity. Read More...
View articleHispanics often watch Spanish language television while downloading English language content, according to the report. Read More...
View articleAvenue A / Razorfish promotes Kinsella; TheStreet.com creates a CRO position; Boys & Girls Clubs of America gets free work from McCann Worldgroup ...
View article[UPDATE] Yahoo opens its oneSearch network to mobile publishers, providing additional advertising and indexing of mobile sites. Read More...
View articleThe Email Sender and Provider Coalition survey shows a need for more tools for e-mail recipients to defend against spam and fraud. Read More...
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