Interactivity is so much more than a direct-response trigger. Read More...
View articleThe five most critical issues facing online video advertising. Read More...
View articlePersonalization means some standard SEO practices are no longer useful, or even applicable. Read More...
View articleSearch volume rose 19 percent over February last year; Google retains its dominance in search share. Read More...
View articleMore and more yellow pages firms are offering search services to local advertisers , but the types of ads normally associated with big brand advertise...
View articleSince this Twitter thing has been all some tech bloggers can talk about these days, we've been wondering if there is -- or ever will be -- a marketing...
View articleOur good friend and longtime Agency Media Strategies columnist Hollis Thomases was just named the state of Maryland's Small Business Person of the Yea...
View articlePanelists speculated about changes mobile will bring to movies, TV and video games, while vendors promoted functionality in hopes of getting big ideas...
View articleAdvertisers including Cisco, GM and Royal Caribbean have signed on, and execs have spoken with Google regarding the possibility of joining the distrib...
View articleSatya Nadella to lead new Search and Ad Platform Group at Microsoft; Moritz leaving Google's board; SEMPO officers are set. Read More...
View articleLexus focuses on safety in an interactive outdoor installation in three markets. Read More...
View articleA tool that solves a nagging analytics problem is too hot to handle insofar as consumer privacy is concerned. Read More...
View articleIssues to consider when deciding whether to opt into Google's CPA test. Read More...
View articleWhat we may be forgetting in the race to perfect video advertising. Read More...
View articleRevenue's lost all the time due to unexpected problems during users' online experience. Some best practices for bad scenarios. Read More...
View articleOnline taxes, privacy, data security, spyware and net neutrality are on the agenda for the first IAB Public Policy Council meeting today in D.C. Read ...
View articleIggys House, the company that owns BuySide Realty , just launched a site that allows sellers to list their property free on the MLS (Multiple Listing ...
View articleReggie Davis, who has served as an attorney for Yahoo for the past seven years, has been named the company's new VP of marketplace quality. Read More...
View articleSome fear the Copyright Royalty Board's decision to increase rates could deter advertisers from exploring the medium at all. Read More...
View articleThe CEO of IAC/InterActiveCorp Media and Advertising also announced that later this month Citysearch will begin using video advertising from Turnhere....
View articleA study of more than 300 online video ad campaigns finds video is significantly more powerful than most other display formats. Read More...
View articleMedia may be fragmenting, but the result needn't be fragmented media campaigns. Read More...
View articleThe e-mail infrastructure remains under serious attack. Read More...
View articleThrough ease of use, CSCs help increase consumer response to advertising and marketing promotions. Read More...
View articleA case study for moving more of B2B marketing to e-mail. Read More...
View articleNow you can buy stuff through Twitter , sort of Read More...
View articleThis week I am speaking with a handful of mobile service companies in advance of CTIA Wireless Read More...
View article