Ajello Departs Agency.com
Media

Ajello Departs Agency.com

19y Zachary Rodgers

Ajello Departs Agency.com

Agency.com Group Creative Director Tom Ajello is moving on after nearly three years with the firm. He joined the agency's itraffic subsidiary in 2004 ...

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Videos Starring Amanda Congdon Aim to Perk Up DuPont's Image
Media

Videos Starring Amanda Congdon Aim to Perk Up DuPont's Image

19y Fred Aun

Videos Starring Amanda Congdon Aim to Perk Up DuPo...

A blog ad buy supports the 205-year-old company's online video effort. Read More...

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Execs & Accounts for March 21, 2007
Media

Execs & Accounts for March 21, 2007

19y rumo

Execs & Accounts for March 21, 2007

Agency.com's Ajello Departs; Tribal DDB wins Lipton Tea digital duties; Zillow hires a head of ad sales. Read More...

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Metro Mapping Site Unveils a Very Local Ad Format
Media

Metro Mapping Site Unveils a Very Local Ad Format

19y Enid Burns

Metro Mapping Site Unveils a Very Local Ad Format

HopStop.com, the go-to site for mass transit and walking directions, will let small businesses run local ads with targeting at the neighborhood level....

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Agencies and Publishers Differ On Viability of Pre-Roll
Media

Agencies and Publishers Differ On Viability of Pre-Roll

19y Matthew G. Nelson

Agencies and Publishers Differ On Viability of Pre...

Pre-roll advertising is still bringing in revenue for publishers, despite creative agencies' arguments against it. Read More...

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Campaign Results: Embrace the Entire Picture
Data insights

Campaign Results: Embrace the Entire Picture

19y Robin Neifield

Campaign Results: Embrace the Entire Picture

Factors that influence campaign results extend beyond the basic elements of a media buy. Read More...

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Inbox Feng Shui
Email

Inbox Feng Shui

19y Karen Gedney

Inbox Feng Shui

Rather than watch your subscribers leave due to newsletter e-overload, check out these three tips. Read More...

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Diagnosing Search Traffic Drops
Search

Diagnosing Search Traffic Drops

19y Erik Dafforn

Diagnosing Search Traffic Drops

Seven data points to help monitor search traffic health. Read More...

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Piper Jaffray Expert Says Local Search is set for a Boom
Media

Piper Jaffray Expert Says Local Search is set for a Boom

19y Matthew G. Nelson

Piper Jaffray Expert Says Local Search is set for ...

I'm down here visiting the Kelsey Group's “ Drilling Down on Local '07 ” event, and a few minutes ago Safa Rashtchy, sr Read More...

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Coors Preempts Happy Hour with Site Takeovers at Exactly 4:53 PM
Media

Coors Preempts Happy Hour with Site Takeovers at Exactly 4:53 PM

19y Zachary Rodgers

Coors Preempts Happy Hour with Site Takeovers at E...

Coors is trying to make 4:53 the new happy hour – or at least the new Coors moment Read More...

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Surprise: Microsoft Report Blames Google
Media

Surprise: Microsoft Report Blames Google

19y Kate Kaye

Surprise: Microsoft Report Blames Google

Microsoft has a big report out, covered yesterday in the NY Times, that analyzes the sources of what it calls Web spam Read More...

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Easy Send to Mobile Video App
Media

Easy Send to Mobile Video App

19y Enid Burns

Easy Send to Mobile Video App

The nascent mobile content space is still determining what shape to take, but many in the industry agree content can't be ported from the Web, but mus...

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Google to Test Pay-Per-Action Ads
Media

Google to Test Pay-Per-Action Ads

19y Kevin Newcomb

Google to Test Pay-Per-Action Ads

Watch out Commission Junction. Here comes Google. Read More...

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Google Confirms Buy of Adscape Media
Media

Google Confirms Buy of Adscape Media

19y Enid Burns

Google Confirms Buy of Adscape Media

After more than a month of speculation, Google confirmed the buy of in-game advertising technology company Adscape Media. Read More...

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SMB-Aimed Local Search Space Tightens with Innovectra Offering
Media

SMB-Aimed Local Search Space Tightens with Innovectra Offering

19y Kate Kaye

SMB-Aimed Local Search Space Tightens with Innovec...

The local search service provider is among many vying for the attention of small and medium businesses. Read More...

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Medio Launches PPC Mobile Ad Network
Media

Medio Launches PPC Mobile Ad Network

19y Kevin Newcomb

Medio Launches PPC Mobile Ad Network

The targeted text ads will be served on search results for major carriers as well as off-deck mobile sites in its network. Read More...

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ICrossing Acquires Analytics Firm
Media

ICrossing Acquires Analytics Firm

19y Fred Aun

ICrossing Acquires Analytics Firm

Sharp Analytics presents campaign data from search, TV, Web display, radio and print channels. Read More...

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Servicing Search: A Better Ad Model?
Marketing

Servicing Search: A Better Ad Model?

19y Pete Blackshaw

Servicing Search: A Better Ad Model?

You are what they search. Read More

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Why Online Must Lead Offline Campaigns
Media

Why Online Must Lead Offline Campaigns

19y Harry Gold

Why Online Must Lead Offline Campaigns

The next online/offline integration wave will occur on the data level. Read More...

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Hillary Glares, Rudy Remains Private, Rapture Loves Romney on MySpace Impact
Media

Hillary Glares, Rudy Remains Private, Rapture Loves Romney on MySpace Impac...

19y Kate Kaye

Hillary Glares, Rudy Remains Private, Rapture Love...

"All young Americans deserve a world without end not a war without end," reads an image on Dennis Kucinich's MySpace profile Read More...

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In-Stream Ad Networks Making Some Progress; Tremor Signs Ruckus
Media

In-Stream Ad Networks Making Some Progress; Tremor Signs Ruckus

19y Zachary Rodgers

In-Stream Ad Networks Making Some Progress; Tremor...

It's hard to get a handle on the importance of video pre-roll and other in-stream advertising formats right now Read More...

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Microsoft Launches Clickable Video Ads for Kohl's
Media

Microsoft Launches Clickable Video Ads for Kohl's

19y Matthew G. Nelson

Microsoft Launches Clickable Video Ads for Kohl's

Videos on the MSN site can link directly to item on store's Web site. Read More...

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Execs & Accounts for March 19, 2007
Media

Execs & Accounts for March 19, 2007

19y rumo

Execs & Accounts for March 19, 2007

Scripps Poaches from Yahoo, Bravo Snags AOL Exec, TechCrunch Grabs Fox M&A Whiz Read More...

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Susan Bratton Launches Podcasting and Blog Network
Media

Susan Bratton Launches Podcasting and Blog Network

19y Matthew G. Nelson

Susan Bratton Launches Podcasting and Blog Network

Personal Life Media network focuses on life style issues for the Baby Boomer generation. Read More...

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ILoop Offers DIY Mobile Campaign Management
Media

ILoop Offers DIY Mobile Campaign Management

19y Enid Burns

ILoop Offers DIY Mobile Campaign Management

ILoop is licensing a Web-based interface to manage creation and execution on integrated mobile campaigns. Read More...

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How Much Does a Web Page Cost?
Marketing

How Much Does a Web Page Cost?

19y Sean Carton

How Much Does a Web Page Cost?

How to walk a client through the sticker shock of building a Web presence. Read More...

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What Does the Reader Care About?
Email

What Does the Reader Care About?

19y Jeanniey Mullen

What Does the Reader Care About?

A six-point checklist for e-mail marketers. Read More

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