The Lead Generation Committee has suggested a step-by-step process for determining lead quality. Read More...
View articleAmobee and Exit Games ink a deal with that will support ads in multiplayer games made for handhelds. Read More...
View articlePublishers are increasing video ad capabilities on their sites while advertisers come online with hybrid agendas, an Advertising.com survey finds. Rea...
View articleTV station's Web sites are a lot more robust than they used to be. Are you overlooking an online opportunity? Read More...
View articleLocal content wins the search game. So why is it so hard to come by? Read More...
View articleTo distinguish the release of a new version of the popular Jewel Quest game for mobile platforms, publisher I-Play announced a sweepstakes to win a tr...
View articleYa know how they say people choose their candidate based on who'd they'd rather have a beer with? Well, how 'bout whether or not you like his NCAA pic...
View articleAs a part of the report "Latinos Online" published this afternoon by Pew Internet & American Life Project which we covered in Stats , the study includ...
View articleIn the world of sports it's more common to see some team rivalry than to see team-ups, but that's just what SI.com and NBCsports.com have done Read Mo...
View articleMidway through a week of friendly coverage of its print media efforts, Google is stumping for its radio initiative Read More...
View articleSo, Washingtonpost.Newsweek Interactive recently bought ShopDC, a sort of D.C.-centric Daily Candy newsletter (A DCDC?) Read More...
View articleComScore Media Metrix has introduced a new metric to better describe engagement. Read More...
View articleMid-sized companies set the most aggressive pace with online budget increases. Read More...
View articleWayner joins R/GA; Google hires analytics expert; Gather.com hires a VP of community engagement. Read More...
View articleAnti-spyware vigilante Ben Edelman also sued Travelocity last year over a consumer issue. Read More...
View articleIf you can't tell legitimate subject lines from spam, how do you expect recipients to know the difference? Read More...
View articleGreat content is the result of following a good-better-best process of optimization. Read More...
View articleTap into social networks to reach consumers online. Read More
View articleImagine a world of individuals, sharing and participating in your brand communications. In a world like that, interruptions just aren't needed. Read M...
View articleBaker talks about the industry challenge of "cracking the code of marketing to a personal device." Read More...
View articleNBC Universal's Bravo Networks is to buy snarky television recapping site Television Without Pity, the companies announced today Read More...
View articleUPDATE: Viacom accuses YouTube of six counts of intentional copyright infringement. Read More...
View articleIn a demonstration of the expanding relationship between Web product placement and ecommerce, viewers of a new Michael Eisner-backed online mystery se...
View articlePhiladelphia Media Holdings aims to become an incubator for local media projects, led by ex-MediaNews Group Interactive CEO Eric Grilly. Read More...
View articleMarketers look to social networking sites to enlist brand advocates and engage with consumers. Read More...
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