A new sponsorship-supported mini-site is part of an extensive redesign of Sundance's overall Web presence. Read More...
View articleHow do I start? What's the opportunity? Answers from marketers who were newbies once, too. Read More...
View articleThe modern mob gets together online to connect with like-minded consumers and foster a sense of community. Learn how to work it. Read More...
View articleIf Bill Ziff were alive today, what would he think of e-mail marketing? Read More...
View articleThe galaxy lost a planet when scientists reclassified Pluto, but virtual worlds are seemingly announced every day Read More...
View articleTiVo executives said today in the company's Q4 and fiscal year 2007 earnings announcement that it would "shift emphasis away from such extensive hardw...
View articleTacoda put out a press release today laying out its internal laws for data usage in regards to its behavioral ad network Read More...
View articleAuctionAds is a new ad network has been launched by ShoeMoney Media and MediaWhiz, that makes it possible to link eBay auctions directly to other Web ...
View articleGather.com has signed ad deals with a number of large advertisers, including Charles Schwab, Expedia, Starbucks, Amtrak, AARP and Universal Music Clas...
View articleWhich site on the Web performs the worst for advertisers? Valleywag thinks it knows . Read More...
View articleOur hearts are often in San Francisco, but with the exception of one editor, most of the bodies working for ClickZ are planted on the East Coast Read ...
View articleAnn Coulter's blog was down for hours and hours today, likely the result of an attack Read More...
View articleThe Authentication and Online Trust Alliance (AOTA) just announced a quarter of Fortune 500 companies now authenticate their e-mail and domains, an im...
View articleThe IAB and PricewaterhouseCoopers expect total 2006 revenues to reach $16.8 billion. Read More...
View articleA Kelsey Group report predicts IYP sites will be forceful contenders in the directories game, because of their increasing search mettle and entrenched...
View articleThe fast food giant taps Tribal DBB, Moroch and Inspire for multimedia coffee promotions. Read More...
View articleIrving retires from Microsoft; Herratti named Citysearch president; Unica grabs WebSideStory exec. Read More...
View articleThe aQuantive unit pays $7.9 million in cash to acquire Duke, which has offices in Paris and London. Read More...
View articleMost marketers recognize confirmation e-mail is a tremendous vehicle for cross- and up-selling. So why don't more companies seize this extraordinary o...
View articleHow to leverage the data once the campaign is over to inform both on- and offline marketing efforts. Read More...
View articleDevelop healthy skepticism toward search traffic statistics, and be ready to dig deeper to get a more comprehensive picture. Read More...
View articleIt's going to be about the coldest night of the year here in Gotham, and that just calls for a show of interactive marketer fortitude. So don't forget...
View articleLocal short Web film producer, TurnHere scored a nice distribution deal with TripAdvisor, allowing them to include 400 TurnHere films in a video galle...
View articleTV stations are lagging behind their local newspaper competitors online, and believe it or not, in some markets the newspapers have 'em beat when it c...
View articlePerhaps smelling blood in the wake of recent setbacks rival Google has suffered regarding its infringing use of video and news headlines on YouTube an...
View articleA white paper from the E-mail Experience Council finds discrepancies in how ESPs present e-mail metrics. Read More...
View articleStarting yesterday, footage of pop folk artist Coles Whalen en route in a Jeep to the South by Southwest indie music fest are being shown during Mania...
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