Justin Smith talks with ClickZ about the ever-higher bar for rich brand experiences and what it takes to please a Fortune 500 client on an 'edgy' camp...
View articleAt the outset, Umbria's Tribe Analysis reports will be client-specific, but the goal is to create syndicated packages. Read More...
View articleLet's finally nail down all those buzzwords and terms surrounding consumer-generated media. Read More...
View articleTwo secrets to working with media reps and getting them to make your goals their own. Read More...
View articleLast summer, ClickZ ran the first conference dedicated solely to the topic of interactive video advertising Read More...
View articleHey look, it's an advertising battle for the YouTube age. Two online tax services, TurboTax and TaxCut Online, have launched dueling video contests on...
View articleYuMe Networks filters consumer-generated video to serve targeted ads in video and banner ads. Read More...
View articleHearst taps Maven to power 14 video channels; Reply promotes two to VP; Epsilon hires Tim O'Leary as SVP of tech solutions. Read More...
View articleBasketball tournaments are increasingly streamed online, allowing even smaller colleges to reach out to alumni and fans. Read More...
View articleOgilvy has created a series of documentary-style videos to let IBM's customers do the talking. Read More...
View articleOgilvy's digital and direct unit acquires Global Strategies International for an undisclosed sum. Read More...
View articleWhy can't the e-mail industry agree on measurement metrics? Two professionals weigh in. Read More...
View articleSix elements that define a change in how we think about and use the Web. Read More...
View articleGrab your notebooks and pens. Search Analytics 101 is now in session. Read More...
View articleSorting through online lead gen companies can be a monumental task. A little education can help marketers avoid dishonest vendors. Read More...
View articleMan, YouTube used to be so hip and lawless Read More
View articleThird World country mobile users are more content and feature focused than their counterparts in developed countries. Read More...
View articleUPDATE: The service features eight channels from TV broadcasters including CBS, ESPN and MTV. Read More...
View articleDel Monte hungry for Maiden Lane; Gorilla Nation promotes six; Bazaarvoice opens for business in London. Read More...
View articleNightclub boozing is trending toward wine and liquor use. A new tie-in with Mingle Now is part of Anheuser-Busch's effort to change that. Read More...
View articleFox Interactive Media, Fox Broadcasting and Twentieth-Century Fox will allow 200 affiliate stations to offer paid downloads and ad-supported videos on...
View articleSeeSaw.com launched as free service to purchase advertisements on over 10,000 digital screens. Read More...
View articleJust because prospects don't know how to search the way you hope they will doesn't mean they aren't qualified and ready to buy. Read More...
View articleThe year's well underway, but there's plenty of time for the search engines to implement changes that will make PPC search advertisers' lives easier. ...
View articleIs the flood of user-generated content online hurting Internet advertising? Read More...
View articleEver wonder why computers come with a mute button? If you're running video ads, you should. Read More...
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