My, what a delightful call to action for an ad network! Spotted on 24/7 Real Media's home page, the above image is meant to coax marketers to the comp...
View articleUPDATE: Website Optimizer is a free tool to test and optimize site offers and other content for better conversions. Read More...
View articleThe CPM-based offering differs from most self-serve ads that typically require advertisers to pay on a cost-per-click or cost-per-action basis. Read M...
View articleOrganic hires San Francisco office director; ESPN creates digital and cross media measurement position; VideoEgg makes three sales hires. Read More...
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View articleThe buzz around the teen news sites today followed singer and actress Mandy Moore's recent mishap where she broke her ankle on a photoshoot in Mexico ...
View articleGlobal Internet ad appropriations will grow six times faster than traditional media between 2006 and 2009, according to a new report. Read More...
View articleA limited test of the AdWords platform for managing TV ads is underway with a local cable operator and the nation-wide Dish Network satellite TV syste...
View articleA mobile industry trade organization will develop standards and best practices for advertising and entertainment on the mobile channel. Read More...
View articleFinancial arrangements for the offering were undisclosed. Read More
View articleThe digital marketing firm will add Kefta's personalization technology to its offerings. Read More...
View articleWe have more control than we realize. Way more. Read More...
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View articleWould you pay to put your company's name on this guy's living room wall? Apparently, it might not be that bad of an idea Read More...
View articleXLNT Ads Launches: Another entry in the growing field of players aiming to help agencies outsource their ad creation to the masses Read More...
View articleLocal news aggregator site Topix has added new functionality in the hopes of attracting more wannabe citizen journalists, and has officially switched ...
View articleSir Martin identified areas of growth to come in the global ad spend as it relates to the mobile market. Read More...
View articleTacoda hires Engage founder; GM Planworks nabs Dr. Michael Vinson from erinMedia. Read More...
View articleYuMe claims campaign is the first to track and continually optimize ads delivered with downloaded video. Read More...
View articleNot understanding how consumers use e-mail can seriously damage a brand. Read More...
View articleAre we really living in a culture that craves snack-o-tainment? Read More...
View articleBefore you hit a conference to become an SEO expert, read this column. Show it to your boss, too. Read More...
View articleThe IAB defines lead quality and provides guidelines for quantifying quality in line with industry benchmarks. Read More...
View articleIf you're not an ad creative yourself, have you ever contemplated what went on during the brainstorming session for a particular ad campaign? I sure h...
View articleAdvertising.com will also make unsold inventory from the new venture available to advertisers using its broader network. Read More...
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