Voting on the Next Big Book
Media

Voting on the Next Big Book

20y Matthew G. Nelson

Voting on the Next Big Book

If you ever wrote a novel that is currently sitting unpublished on a shelf somewhere, it may be time to pull it out and dust it off Read More...

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Cruisin'
Media

Cruisin'

20y Matthew G. Nelson

Cruisin'

If metasearches have forever changed the way we search for airline flights, then why not for ocean cruises too? That appears to be the strategy for tr...

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Looks Like Scripps Could Use Help Online, Too
Media

Looks Like Scripps Could Use Help Online, Too

20y Kate Kaye

Looks Like Scripps Could Use Help Online, Too

More newspaper industry rumors: Bloomberg reported this morning that E.W Read More...

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WSJ Tests RSS Ads to Atrocious Effect
Media

WSJ Tests RSS Ads to Atrocious Effect

20y Zachary Rodgers

WSJ Tests RSS Ads to Atrocious Effect

The Journal appears to have begun inserting graphical ads into its RSS feeds, and do they ever suck Read More...

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Gannett/McClatchy/Tribune: Everything Old Is New Again
Media

Gannett/McClatchy/Tribune: Everything Old Is New Again

20y Rebecca Lieb

Gannett/McClatchy/Tribune: Everything Old Is New A...

Anyone out there been in this business long enough to remember New Century Network? Born in 1997 1995, the company was a coalition of nine media monol...

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Find the Nearest Gas Station
Automotive

Find the Nearest Gas Station

20y Rebecca Lieb

Find the Nearest Gas Station

AAA.com has added a new feature to its travel planner Web site : find a local gas station. Close to 100,000 U.S Read More...

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Navy Campaign Takes Bluetooth Plunge
Media

Navy Campaign Takes Bluetooth Plunge

20y Kate Kaye

Navy Campaign Takes Bluetooth Plunge

To drive reserve enlistment, a current campaign placed on U.S. Naval bases employs Bluetooth technology and mobile video. Read More...

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Direct Marketers to Further Adopt Online Channel in 2007
Media

Direct Marketers to Further Adopt Online Channel in 2007

20y Enid Burns

Direct Marketers to Further Adopt Online Channel i...

Direct marketers plan to spend more on e-mail and online channels. Companies strong in analytics will boost budgets the most. Read More...

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Meredith Acquires Two Interactive Agencies
Media

Meredith Acquires Two Interactive Agencies

20y Zachary Rodgers

Meredith Acquires Two Interactive Agencies

Genex and New Media Strategies bring very different marketing functions to the magazine publisher. Read More...

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Publisher Relationships: Are You Naughty or Nice?
Media

Publisher Relationships: Are You Naughty or Nice?

20y Tessa Wegert

Publisher Relationships: Are You Naughty or Nice?

Our relationship with site publishers necessitates that we view them as both partners and adversaries. What approach should you take with them? Read M...

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Seven Audacious E-Mail Goals
Email

Seven Audacious E-Mail Goals

20y Al DiGuido

Seven Audacious E-Mail Goals

Where e-mail will go in an ideal world. Read More

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Growing Consumer Interest in Mobile Marketing
Media

Growing Consumer Interest in Mobile Marketing

20y Laura Marriott

Growing Consumer Interest in Mobile Marketing

Highlights from the MMA's annual attitude and usage study on mobile marketing effectiveness. Read More...

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More Context on Gannett/McClatchy/Tribune Network
Media

More Context on Gannett/McClatchy/Tribune Network

20y Kate Kaye

More Context on Gannett/McClatchy/Tribune Network

A front page Wall Street Journal story has had folks abuzz about a new ad network formed by Gannett, McClatchy and Tribune Read More...

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CBS CEO Moonves Says Interactive Media is Now
Media

CBS CEO Moonves Says Interactive Media is Now

20y Matthew G. Nelson

CBS CEO Moonves Says Interactive Media is Now

Leslie Moonves, president and chief executive officer of CBS, made a what could be considered a profound comment at his Consumer Electronics Show (CES...

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Oodle Goes Local
Media

Oodle Goes Local

20y Kate Kaye

Oodle Goes Local

Oodle is continuing to branch out its classifieds aggregation services, this time fueling Local.com's classifieds Read More...

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Time to Change Your E-Mail Templates?
Media

Time to Change Your E-Mail Templates?

20y Rebecca Lieb

Time to Change Your E-Mail Templates?

ESP EmailLabs says it's time for B2C marketers to through out their old templates and replace them with longer, narrower versions. The betas of both Y...

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New Web Films Tout GE's Eco-Friendly Inventions
Media

New Web Films Tout GE's Eco-Friendly Inventions

20y Zachary Rodgers

New Web Films Tout GE's Eco-Friendly Inventions

The product and marketing initiative now has 45 eco-friendly products out; a new campaign will promote them. Read More...

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Agent Generated Media Could Socialize Real Estate Marketing
Media

Agent Generated Media Could Socialize Real Estate Marketing

20y Kate Kaye

Agent Generated Media Could Socialize Real Estate ...

Real estate communities, agent reviews and a new listing syndication service could shake up real estate advertising even more than Craigslist. Read Mo...

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Execs & Accounts for January 10, 2007
Media

Execs & Accounts for January 10, 2007

20y Enid Burns

Execs & Accounts for January 10, 2007

Dell opens its site to consumer reviews; Agency.com hires two; Burst promotes three; Coupons, Inc. hires former Yahoo exec. Read More...

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Massive CEO and New Media Prez Move On
Media

Massive CEO and New Media Prez Move On

20y Matthew G. Nelson

Massive CEO and New Media Prez Move On

Company founders leave in-game advertising company, reins go to Microsoft veteran. Read More...

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How to Hire a Great B2B E-Mail Copywriter
Email

How to Hire a Great B2B E-Mail Copywriter

20y Karen Gedney

How to Hire a Great B2B E-Mail Copywriter

A short exercise in finding a great copywriter Read More...

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The Behavioral Targeting Year in Review, Part 1
Data insights

The Behavioral Targeting Year in Review, Part 1

20y Robin Neifield

The Behavioral Targeting Year in Review, Part 1

Networks, portals, and individual sites all saw changes in behavioral targeting over the past year. Read More...

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Racing Against Google?
Search

Racing Against Google?

20y Erik Dafforn

Racing Against Google?

Is Google losing users' trust? More important, is any engine truly racing to beat it? Read More...

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Gallo Uncorks Rebranding Effort with Online Newspaper Buy
Media

Gallo Uncorks Rebranding Effort with Online Newspaper Buy

20y Kate Kaye

Gallo Uncorks Rebranding Effort with Online Newspa...

The wine-maker spread the news about its brand through a whirlwind pre-holiday local online newspaper campaign, complemented by print. Read More...

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Personalization Desire Outweighs Security Concerns
Marketing

Personalization Desire Outweighs Security Concerns

20y Enid Burns

Personalization Desire Outweighs Security Concerns

Amid concerns over personal data security, consumers are inclined to provide personal information for a personalized online experience. Read More...

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iPhone is a Go; Google Maps and Yahoo Apps are Bundled
Media

iPhone is a Go; Google Maps and Yahoo Apps are Bundled

20y Zachary Rodgers

iPhone is a Go; Google Maps and Yahoo Apps are Bun...

The iPhone is out Read More

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adCenter Down for Maintenance
Media

adCenter Down for Maintenance

20y Zachary Rodgers

adCenter Down for Maintenance

Microsoft's ad management interface has been down for the past hour Read More...

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