The Value of Online Traffic
Analytics

The Value of Online Traffic

19y Bryan Eisenberg

The Value of Online Traffic

Your traffic costs way less than what it's worth. What are you going to do about it? Read More...

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All for One or One for All?
Media

All for One or One for All?

19y Dorian Sweet

All for One or One for All?

How many rich media ads belong in an online campaign? Read More

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Mobile Advertising in Plain English
Media

Mobile Advertising in Plain English

19y Enid Burns

Mobile Advertising in Plain English

This week I met with Millennial Media, following its announcement of funding and a few details about its launch and operations Read More...

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Online Game Publisher Opens Affiliate Marketing Program
Media

Online Game Publisher Opens Affiliate Marketing Program

19y Enid Burns

Online Game Publisher Opens Affiliate Marketing Pr...

K2 Network , a publisher of massively multiplayer online games (MMOG), said it began an affiliate marketing program to run banner ads for its games on...

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Dove Man at Ogilvy Says Glitz Is Real Beauty, Too
Media

Dove Man at Ogilvy Says Glitz Is Real Beauty, Too

19y Kate Kaye

Dove Man at Ogilvy Says Glitz Is Real Beauty, Too

So, I was able to chat with Dove agency Ogilvy today, after two days of trying for a ClickZ News story published today on the brand's sponsorship of a...

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Times Dances Around LowerMyBills Ad Success
Media

Times Dances Around LowerMyBills Ad Success

19y Kate Kaye

Times Dances Around LowerMyBills Ad Success

Like eyes drawn to obnoxious gyrating silhouettes, could anyone resist reading the New York Times piece about those damn LowerMyBills ads this morning...

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Bazaarvoice Enables Video Feedback in Consumer Reviews
Media

Bazaarvoice Enables Video Feedback in Consumer Reviews

19y Matthew G. Nelson

Bazaarvoice Enables Video Feedback in Consumer Rev...

Have a yen to prove your "some assembly required" skills? Then posting a video of how you put together your latest purchase on YouTube or Google Video...

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Brightcove Scores $60 MM Round
Media

Brightcove Scores $60 MM Round

19y Zachary Rodgers

Brightcove Scores $60 MM Round

We don't usually cover funding, but this is a lot of money and a company we've watched closely Read More...

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Lawyers Giving Up on Web Trademark Infringement
Media

Lawyers Giving Up on Web Trademark Infringement

19y Zachary Rodgers

Lawyers Giving Up on Web Trademark Infringement

Many corporate attorneys have given up on enforcing even a fraction of the infringement they encounter online. Read More...

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Internet Grows as a Source for Political News
Media

Internet Grows as a Source for Political News

19y Enid Burns

Internet Grows as a Source for Political News

A Pew survey finds the Internet exerted a strong influence during the 2006 elections. Read More...

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Free and Muni Wi-Fi Proliferates, Draws Advertisers
Media

Free and Muni Wi-Fi Proliferates, Draws Advertisers

19y Enid Burns

Free and Muni Wi-Fi Proliferates, Draws Advertiser...

Free public Wi-Fi services are blanketing the U.S. and offering opportunities for advertisers. Read More...

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Dove Evolves from Real Beauty to Celebrity Glitz
Media

Dove Evolves from Real Beauty to Celebrity Glitz

19y Kate Kaye

Dove Evolves from Real Beauty to Celebrity Glitz

Women embraced Dove's Real Beauty effort, but will they appreciate its attachment to glitzy awards ceremony celebs? Read More...

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Change in Outlook HTML Rendering Could Mess with Marketers
Media

Change in Outlook HTML Rendering Could Mess with Marketers

19y Matthew G. Nelson

Change in Outlook HTML Rendering Could Mess with M...

An upcoming switch from the Internet Explorer engine to Word for image handling has some designers crying foul. Read More...

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Why the Landing Page Is the Life of the Party
Media

Why the Landing Page Is the Life of the Party

19y Tessa Wegert

Why the Landing Page Is the Life of the Party

Agencies can seize much more control over a campaign by designing an effective landing page. Read More...

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Local Search: The Relevance Dilemma
Local

Local Search: The Relevance Dilemma

19y Patricia Hursh

Local Search: The Relevance Dilemma

Capture true searcher intent -- at the local level Read More...

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Netflix Watch Now Service
Media

Netflix Watch Now Service

19y Enid Burns

Netflix Watch Now Service

Yesterday Netflix launched a new program that makes a catalog of movies and TV shows available to users for download Read More...

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Press Release or Spam?
Media

Press Release or Spam?

19y Enid Burns

Press Release or Spam?

Scanning my e-mail includes the compulsory activity of deleting spam on first sight Read More...

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EEC Releases E-Mail Rendering Report
Media

EEC Releases E-Mail Rendering Report

19y Rebecca Lieb

EEC Releases E-Mail Rendering Report

The E-mail Experience Council just released results of a report authored by co-founder (and ClickZ columnist ) Jeanniey Mullen. The study examined 1,0...

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Avenue A/Razorfish Buys a Footprint in Japan
Media

Avenue A/Razorfish Buys a Footprint in Japan

19y Zachary Rodgers

Avenue A/Razorfish Buys a Footprint in Japan

aQuantive's digital marketing unit gets its first presence in the world's second-largest economy. Read More...

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Peter Horan to Head IAC Media & Advertising
Media

Peter Horan to Head IAC Media & Advertising

19y Matthew G. Nelson

Peter Horan to Head IAC Media & Advertising

Focus will be on search and content. Read More

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Execs & Accounts for January 17, 2007
Media

Execs & Accounts for January 17, 2007

19y Enid Burns

Execs & Accounts for January 17, 2007

4A's gets an SVP of digital initiatives; CondéNet promotes Salomon; Double Fusion hires again. Read More...

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Google Patent Filing Hints at Digital Billboard Ad Network
Media

Google Patent Filing Hints at Digital Billboard Ad Network

19y Ryan Naraine

Google Patent Filing Hints at Digital Billboard Ad...

The search marketing giant has filed a patent application for technology that lets local stores tie their stock control computers to a Google-powered ...

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Marketers Go on a Drinking Domain Binge
Media

Marketers Go on a Drinking Domain Binge

19y Kate Kaye

Marketers Go on a Drinking Domain Binge

When it comes to generic drinking buddies, vodka.com, recently sold for $3 million, isn't alone. Read More...

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Miva Consolidates Ads with Monetization Center
Media

Miva Consolidates Ads with Monetization Center

19y Kevin Newcomb

Miva Consolidates Ads with Monetization Center

New management console for publishers brings together search, contextual and in-line text ads under one self-service interface. Read More...

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SEO Best Practices: 20 Questions
Search

SEO Best Practices: 20 Questions

19y P.J. Fusco

SEO Best Practices: 20 Questions

How can you tell if your site adheres to SEO best practices? Start with honest answers to the following 20 questions. Read More...

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Monitor Feedback to Boost Deliverability
Email

Monitor Feedback to Boost Deliverability

19y Stefan Pollard

Monitor Feedback to Boost Deliverability

How you manage feedback probably won't make the usual top 10 list of strategies to boost deliverability. That's too bad. Read More...

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Behavior Under the Planning Microscope, Part 2: Social Network
Data insights

Behavior Under the Planning Microscope, Part 2: Social Network

19y Andy Chen

Behavior Under the Planning Microscope, Part 2: So...

What human behaviors power the formation of social networks, and what are their long-term implications for planners? Part two of a series. Read More...

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