Agency of the Year: A Marketer's Perspective
Marketing

Agency of the Year: A Marketer's Perspective

19y Dave Evans

Agency of the Year: A Marketer's Perspective

There really is an agency of the year, and it's not the consumer. Read More...

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Ten Years of Shatner and Priceline
Media

Ten Years of Shatner and Priceline

19y Matthew G. Nelson

Ten Years of Shatner and Priceline

Hard to believe, but William Shatner and travel Web site Priceline.com have been working together for ten years Read More...

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Tacoda and Rev Sci Swap Clients
Media

Tacoda and Rev Sci Swap Clients

19y Kate Kaye

Tacoda and Rev Sci Swap Clients

Looks like the behavioral targeting wars are still on Read More...

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Baidu Teams With EMI for Ad-Supported Streaming Tunes
Media

Baidu Teams With EMI for Ad-Supported Streaming Tunes

19y Rebecca Lieb

Baidu Teams With EMI for Ad-Supported Streaming Tu...

Chinese search giant Baidu announced it's teaming with EMI to launch a an ad-supported streaming online music service in China. EMI's Typhoon Music Ch...

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The Runaway Engine That Couldn't
Media

The Runaway Engine That Couldn't

19y Zachary Rodgers

The Runaway Engine That Couldn't

An interesting, if not surprising, report from U.K.-based Screen Digest has predicted that the careening choo-choo train of user-generated content wil...

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Quantcast Launches Keyword Research Tool
Media

Quantcast Launches Keyword Research Tool

19y Zachary Rodgers

Quantcast Launches Keyword Research Tool

Web site ratings service Quantcast has introduced a keyword research feature to help media planners identify new marketing opportunities beginning wit...

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Everything Promo-old is New Again?
Media

Everything Promo-old is New Again?

19y Kate Kaye

Everything Promo-old is New Again?

Allowing advertiser clients to pay based on specific action and demographic criteria is not exactly a new pricing method of lead generation services R...

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AOL's Move into Euro Affiliate Marketing
Media

AOL's Move into Euro Affiliate Marketing

19y Zachary Rodgers

AOL's Move into Euro Affiliate Marketing

AOL has put in a huge, $900 million bid on Swedish affiliate player TradeDoubler Read More...

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The Venice Project is now Joost
Media

The Venice Project is now Joost

19y Zachary Rodgers

The Venice Project is now Joost

The Venice Project, the pre-launch TV/Web crossover platform from the founders of Skype and Kazaa, has been given an official (and tiresomely 2.0) nam...

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VideoClix Enables Links in Videos, Tracks Metrics
Media

VideoClix Enables Links in Videos, Tracks Metrics

19y Matthew G. Nelson

VideoClix Enables Links in Videos, Tracks Metrics

A new version of VideoClix's Read More

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Execs & Accounts for January 16, 2007
Media

Execs & Accounts for January 16, 2007

19y Enid Burns

Execs & Accounts for January 16, 2007

WebTrends brings in former Coca-Cola exec; The Scotsman parent company signs Miva; and EyeWonder hires Michael Rosner. Read More...

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Two Ad Networks Pool Local TV and Radio Site Inventory
Media

Two Ad Networks Pool Local TV and Radio Site Inventory

19y Kate Kaye

Two Ad Networks Pool Local TV and Radio Site Inven...

MediaSpan partners with Broadcast Interactive to sell national ads on over 1,200 local online radio, TV and newspaper sites across the country. Read M...

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Four Distributed Experience Trends to Watch
Marketing

Four Distributed Experience Trends to Watch

19y Chad Stoller

Four Distributed Experience Trends to Watch

These trends may not affect your brand today, but they're definitely ones to keep an eye on. Read More...

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IGA Releases New In-Game Ad Platform
Media

IGA Releases New In-Game Ad Platform

19y Enid Burns

IGA Releases New In-Game Ad Platform

The in-game ad network will release version 2.0 of its Radial product, which includes dynamically served 3D ad objects a new Web-based ad-booking inte...

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Cranky But Cranked Up -- 2007
Media

Cranky But Cranked Up -- 2007

19y Hollis Thomases

Cranky But Cranked Up -- 2007

What makes our columnist cranky -- and cranked up -- about online marketing's prospects in a new year. Read More...

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Search Engine Rankings in the U.S. for December, 2006
Media

Search Engine Rankings in the U.S. for December, 2006

19y Enid Burns

Search Engine Rankings in the U.S. for December, 2...

Google sites serves nearly half of all U.S. searches. Read More...

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MSN Crashing the Golden Globe Red Carpet
Media

MSN Crashing the Golden Globe Red Carpet

19y Matthew G. Nelson

MSN Crashing the Golden Globe Red Carpet

Microsoft's MSN is getting into the daily original content game with a new online series set to premier today Read More...

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Confirmation on Gatineau
Media

Confirmation on Gatineau

19y Enid Burns

Confirmation on Gatineau

News about Microsoft's free Web analytics product was frequently mentioned last week Read More...

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News Wire Services Pushing Web 2.0, SEO
Media

News Wire Services Pushing Web 2.0, SEO

19y Rebecca Lieb

News Wire Services Pushing Web 2.0, SEO

Last time I was in a marketing gig, I recall screaming at our rep from one of the major wire services when they started charging us a per-item clippin...

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Pub and Interpub Have Wal-Work Cut Out For 'Em
Media

Pub and Interpub Have Wal-Work Cut Out For 'Em

20y Kate Kaye

Pub and Interpub Have Wal-Work Cut Out For 'Em

2006 was a rough year for everybody's favorite hometown megastore, Wal-Mart Read More...

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AKQA Poaches Agency.com Exec for Media Services Push
Media

AKQA Poaches Agency.com Exec for Media Services Push

20y Zachary Rodgers

AKQA Poaches Agency.com Exec for Media Services Pu...

Scott Symonds joins as executive media director, after being wooed for eight months. Read More...

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Mobile Gaming Ad Network Expands
Media

Mobile Gaming Ad Network Expands

20y Matthew G. Nelson

Mobile Gaming Ad Network Expands

Greystripe adds youth-oriented mobile community myGamma.com to its network. Read More...

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Execs & Accounts for January 12, 2007
Media

Execs & Accounts for January 12, 2007

20y Enid Burns

Execs & Accounts for January 12, 2007

Epsilon hires two VPs; Think Partnership promotes one and lays off others; Mike Grehan forms new search firm. Read More...

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Advertising Placements by Industry and Top Sponsored Links, December 2006
Media

Advertising Placements by Industry and Top Sponsored Links, December 2006

20y rumo

Advertising Placements by Industry and Top Sponsor...

Advertising Placements by Industry and Top Sponsored Links, December 2006 Read More...

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Old Media Rejuvenate
Marketing

Old Media Rejuvenate

20y Rebecca Lieb

Old Media Rejuvenate

Print media are starting to take this whole Internet thing pretty seriously. Read More...

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I'm Not a Click. I'm Not a Keyword. I'm a Person
Paid Search

I'm Not a Click. I'm Not a Keyword. I'm a Person

20y Kevin Lee

I'm Not a Click. I'm Not a Keyword. I'm a Person

Using segmentation models in search advertising. Read More...

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Solving Channibalism: Embrace It, Then Trace It
Analytics

Solving Channibalism: Embrace It, Then Trace It

20y Jack Aaronson

Solving Channibalism: Embrace It, Then Trace It

Coping with customers who refuse to be confined to one channel to research, browse, and buy. Read More...

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