YellowPages Offers Mobile Ad Value-Add
Media

YellowPages Offers Mobile Ad Value-Add

19y Kate Kaye

YellowPages Offers Mobile Ad Value-Add

YellowPages.com has upgraded its wireless YP search in recent months Read More...

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Web Ad Leap at Paper Publisher Lee
Media

Web Ad Leap at Paper Publisher Lee

19y Kate Kaye

Web Ad Leap at Paper Publisher Lee

Newspaper publisher Lee Enterprises yesterday announced a leap in online ad revenue of 53 percent over Q4 of last year Read More...

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MySpace Slaps Spam King with MySpam Suit
Media

MySpace Slaps Spam King with MySpam Suit

19y Kate Kaye

MySpace Slaps Spam King with MySpam Suit

The suit is a reminder of the ongoing corrosion of social media sites by spam and marketing exploitation. Read More...

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With B-to-B Campaign, Intel Shifts Print Dollars Online
Media

With B-to-B Campaign, Intel Shifts Print Dollars Online

19y Matthew G. Nelson

With B-to-B Campaign, Intel Shifts Print Dollars O...

The company is also quietly released a Web-based widget as a viral IT joke Read More...

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Google Tests Marriage of Video Content and AdSense Network
Media

Google Tests Marriage of Video Content and AdSense Network

19y Matthew G. Nelson

Google Tests Marriage of Video Content and AdSense...

Four-week trial begins next month. Read More...

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NASCAR.com Gets Social in 3-D Makeover
Media

NASCAR.com Gets Social in 3-D Makeover

19y Ryan Naraine

NASCAR.com Gets Social in 3-D Makeover

Turner Sports New Media is putting the finishing touches on a NASCAR.com makeover that combines paid content with user-generated media. Read More...

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The Pocket Guide to Super Bowl ROI
Marketing

The Pocket Guide to Super Bowl ROI

19y Pete Blackshaw

The Pocket Guide to Super Bowl ROI

REV up your Super Bowl ads online. Read More

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Brand-ish Opinion
Marketing

Brand-ish Opinion

19y Martin Lindstrom

Brand-ish Opinion

Does your brand provoke conversation? Go ahead -- give people something to talk about. Read More...

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Participating in the Conversation
Media

Participating in the Conversation

19y Pete Lerma

Participating in the Conversation

A marketer's guide to promoting your company to content creators. Read More...

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The Deadly Duo: Spam and Viruses, December 2006
Data insights

The Deadly Duo: Spam and Viruses, December 2006

19y Enid Burns

The Deadly Duo: Spam and Viruses, December 2006

E-mail threats and malicious code continued to proliferate. Read More...

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Citysearch Plans Sales Troop Surge to Combat IYP and Search
Media

Citysearch Plans Sales Troop Surge to Combat IYP and Search

19y Kate Kaye

Citysearch Plans Sales Troop Surge to Combat IYP a...

The IAC/InterActiveCorp unit has a new sales office in Atlanta, and will double inside, outside and national sales forces this year. Read More...

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Execs & Accounts for Monday January 22, 2007
Media

Execs & Accounts for Monday January 22, 2007

19y Enid Burns

Execs & Accounts for Monday January 22, 2007

New executive hires at AOL and AllBusiness; in-game ad networks Double Fusion and GreyStripe add to networks. Read More...

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Consumers Not Keen on Ad-Supported Video on Web, Mobile
Media

Consumers Not Keen on Ad-Supported Video on Web, Mobile

19y Enid Burns

Consumers Not Keen on Ad-Supported Video on Web, M...

JupiterResearch finds broadband users, when asked, say they prefer no monetization at all. Read More...

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New Branding and Microsite Refresh Komen Cause
Media

New Branding and Microsite Refresh Komen Cause

19y Enid Burns

New Branding and Microsite Refresh Komen Cause

Susan G. Komen Breast Cancer Foundation refreshes its messaging and name in a year-long campaign to mark its 25th year in the non-profit space. Read M...

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Practicing the Best in Online Lead Gen
Marketing

Practicing the Best in Online Lead Gen

19y Dan Felter

Practicing the Best in Online Lead Gen

Help us determine the five best practices for online lead generation. Read More...

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Advertising That Giveth and Advertising That Taketh Away
Marketing

Advertising That Giveth and Advertising That Taketh Away

19y Sean Carton

Advertising That Giveth and Advertising That Taket...

The rise of value-add advertising and the fall of value-sucking ad models. Read More...

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Who Owns E-Mail?
Email

Who Owns E-Mail?

19y Jeanniey Mullen

Who Owns E-Mail?

Hint: it isn't marketers. But it could be. Read More

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Indexing and Ranking: The Chicken or the Egg?
Search

Indexing and Ranking: The Chicken or the Egg?

19y Mike Grehan

Indexing and Ranking: The Chicken or the Egg?

Should you worry about your site's crawlability before you worry about its ranking? Read More...

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Yahoo Paper Group GM Talks Display Ads
Media

Yahoo Paper Group GM Talks Display Ads

19y Kate Kaye

Yahoo Paper Group GM Talks Display Ads

I had a good talk with Eric van Miltenburg, the new GM of Yahoo's Newspaper Consortium Group , which added Morris Publishing's 27 daily papers to its ...

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Microsoft is Watching You (and Then Changing its Billboard)
Media

Microsoft is Watching You (and Then Changing its Billboard)

19y Matthew G. Nelson

Microsoft is Watching You (and Then Changing its B...

Microsoft had some ClickZ editors feeling that strange shiver of dread run up and down their spines when news filtered back from the Redmond campus an...

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New Site for SES
Media

New Site for SES

19y Zachary Rodgers

New Site for SES

Search Engine Strategies, a ClickZ corporate sibling and the search industry's flagship conference, just got itself a spiffy new Web site Read More...

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Vertical Search Auctions on Portals Coming Soon?
Media

Vertical Search Auctions on Portals Coming Soon?

19y Rebecca Lieb

Vertical Search Auctions on Portals Coming Soon?

Will keyword bidding on Yahoo and MSN -- the search players with portals -- soon be carved into optional, more expensive vertical niches? It appears s...

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Yahoo Aims for Consumer Finance Ad Dollars with Revamped Section
Media

Yahoo Aims for Consumer Finance Ad Dollars with Revamped Section

19y Kate Kaye

Yahoo Aims for Consumer Finance Ad Dollars with Re...

The publisher hopes a more touchy-feely personal finance section will build a new audience, and strike ad gold. Read More...

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Execs & Accounts for Friday January 19, 2007
Media

Execs & Accounts for Friday January 19, 2007

19y Enid Burns

Execs & Accounts for Friday January 19, 2007

Executive hires at Dow Jones Indexes, Metacafe and Jumpstart Automotive. Read More...

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Online TV and Social Network Targets Teen Girls
Media

Online TV and Social Network Targets Teen Girls

19y Matthew G. Nelson

Online TV and Social Network Targets Teen Girls

DayZ Loop eschews banner ads for sponsorships and corporate integration with content. Read More...

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Quit Marketing By the Book
Marketing

Quit Marketing By the Book

19y Rebecca Lieb

Quit Marketing By the Book

Google's message to book publishers: it's not piracy, it's promotion. Read More...

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Search Scent in the Search Engines
Paid Search

Search Scent in the Search Engines

19y Kevin Lee

Search Scent in the Search Engines

If your paid placement landing pages don't reinforce the search scent, you lose too many visitors to the "Back" button. Here's how to change that. Rea...

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