Interpublic Puts Millions Towards TiVo Upfront
Media

Interpublic Puts Millions Towards TiVo Upfront

20y Kate Kaye

Interpublic Puts Millions Towards TiVo Upfront

The media agency group expects to get preferential pricing and custom ad opportunities through the deal. Read More...

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Gannett Scoops Up Local Search Platform
Media

Gannett Scoops Up Local Search Platform

20y Kate Kaye

Gannett Scoops Up Local Search Platform

Newspaper publisher Gannett just acquired local search tech platform company Planet Discover in an effort to bolster the local search capability of it...

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IVillage Stockholders OK NBC Merger
Media

IVillage Stockholders OK NBC Merger

20y Kate Kaye

IVillage Stockholders OK NBC Merger

Stockholders of women's site network IVillage have approved the proposed merger of IVillage into NBC Universal which is set to occur May 15 Read More...

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Behold! A Press Release
Media

Behold! A Press Release

20y Rebecca Lieb

Behold! A Press Release

Can we borrow a carbon dating kit from someone out there? We want to verify this "press release" -- that was mailed to ClickZ HQ -- really does date f...

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Congress Moves to Force Social Networks to Block Access by Kids
Media

Congress Moves to Force Social Networks to Block Access by Kids

20y Zachary Rodgers

Congress Moves to Force Social Networks to Block A...

Congressman Michael Fitzpatrick (R - Penn), decided to start his first term as a U.S Read More...

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Search Wars Intensify
Paid Search

Search Wars Intensify

20y Kevin Lee

Search Wars Intensify

The search wars among the portals are being fought on three fronts: relevance, scale, and stickiness. Read More...

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New AIM Services Bring New Ad Opportunities
Media

New AIM Services Bring New Ad Opportunities

20y Kevin Newcomb

New AIM Services Bring New Ad Opportunities

AOL's new social networking and VOIP services built into the AIM platform give advertisers another way to reach AIM users. Read More...

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When Does the Ad Model Break?
Media

When Does the Ad Model Break?

20y Dorian Sweet

When Does the Ad Model Break?

Online video ads are the new craze. Who's more qualified to produce them, off- or online agencies? Read More...

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CNN to Bring Online, Mobile to Upfront Party
Media

CNN to Bring Online, Mobile to Upfront Party

20y Kevin Newcomb

CNN to Bring Online, Mobile to Upfront Party

The cable network will emphasize its online, wireless and mobile capabilities to TV buyers this month. Read More...

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No One Said This Would Be Easy
Marketing

No One Said This Would Be Easy

20y Rebecca Lieb

No One Said This Would Be Easy

Online is an ever more important marketing channel. That doesn't mean it's getting any easier for marketers or advertisers. Read More...

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New Media Poised to Drive Ad Revenues
Media

New Media Poised to Drive Ad Revenues

20y Enid Burns

New Media Poised to Drive Ad Revenues

Ad revenues on the Internet will remain strong despite low expectations for traditional channels, a new forecast indicates. Read More...

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Branding or Direct Marketing: Why Pick Just One?
Analytics

Branding or Direct Marketing: Why Pick Just One?

20y Bryan Eisenberg

Branding or Direct Marketing: Why Pick Just One?

For every online marketer who ignores branding strategies, another marketer misses an opportunity to sell today. Read More...

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Execs & Accounts for May 12, 2006
Media

Execs & Accounts for May 12, 2006

20y Zachary Rodgers

Execs & Accounts for May 12, 2006

Double Fusion bumps Epstein to CEO; Think CEO tenders resignation; DRIVEpm hires an SVP of sales. Read More...

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The Tarzian Tale
Media

The Tarzian Tale

20y Pamela Parker

The Tarzian Tale

When last we blogged about the spat between Euro RSCG 4D and former New York CEO Charlie Tarzian, I'd only heard about the suit the agency filed again...

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Another Stab at Maintaining Classifieds Revenue Stream
Media

Another Stab at Maintaining Classifieds Revenue Stream

20y Kate Kaye

Another Stab at Maintaining Classifieds Revenue St...

Despite the trend towards enabling free classifieds on local news and newspaper sites, some are still going the paid route Read More...

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Local Search for Smaller Marketers
Local

Local Search for Smaller Marketers

20y Phil Stelter

Local Search for Smaller Marketers

Should small business marketers lose sleep over the endless opportunities emerging in local search? Yes. Read More...

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Buy.com Rolls Out BuyTV
Media

Buy.com Rolls Out BuyTV

20y Enid Burns

Buy.com Rolls Out BuyTV

Buy.com will begin airing a weekly show on its site and in high-definition on Instant Media to tout products it sells. Read More...

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Google's Multimedia Ambitions
Media

Google's Multimedia Ambitions

20y Pamela Parker

Google's Multimedia Ambitions

The search company hints at its intentions for expanding into other media. Read More...

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Indeed Officially Launches PPC Job Listings
Media

Indeed Officially Launches PPC Job Listings

20y Kate Kaye

Indeed Officially Launches PPC Job Listings

The job classifieds search site may be the first of many to offer PPC classifieds. Read More...

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Online Now Sets Media Trends
Media

Online Now Sets Media Trends

20y Tessa Wegert

Online Now Sets Media Trends

After years of following, it's nice to be the leader for a change. Read More...

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Study: Goodbye Purchase Funnel, Hello 'Tumbler'
Media

Study: Goodbye Purchase Funnel, Hello 'Tumbler'

20y Enid Burns

Study: Goodbye Purchase Funnel, Hello 'Tumbler'

The Internet allows for collaborative product research, and gives marketers greater opportunity to affect purchase decisions, a Yahoo/OMD study finds....

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New from Google: Notebook (Coming Next Week)
Media

New from Google: Notebook (Coming Next Week)

20y Pamela Parker

New from Google: Notebook (Coming Next Week)

Google Notebook (in Labs debuting next week) is the company's answer to the bookmarking phenomenon Read More...

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New from Google: Trends
Media

New from Google: Trends

20y Pamela Parker

New from Google: Trends

Google Trends (in Labs) is the company's answer to Nielsen BuzzMetrics' BlogPulse, sort of Read More...

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New From Google: Desktop 4
Media

New From Google: Desktop 4

20y Pamela Parker

New From Google: Desktop 4

The main innovation in Google Desktop version 4 is the addition of "Gadgets" -- Apple and Yahoo call them "widgets." These are little mini-application...

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A Tech/Journo/Advertiser Conspiracy?
Media

A Tech/Journo/Advertiser Conspiracy?

20y Kate Kaye

A Tech/Journo/Advertiser Conspiracy?

In a recent story I wrote about Tivo's new Product Watch advertorial content offering, I referred to a JupiterResearch study on ad-skipping by DVR use...

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New From Google: Co-Op
Media

New From Google: Co-Op

20y Pamela Parker

New From Google: Co-Op

I've been in Mountain View for Google Press Day, taking in (and trying to organize and make useful) all the world's information about the search giant...

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Just What You Always Wanted: a Mobile In-Game Ad Network
Media

Just What You Always Wanted: a Mobile In-Game Ad Network

20y Zachary Rodgers

Just What You Always Wanted: a Mobile In-Game Ad N...

A mobile in-game advertising network called AdWRAP has launched .. Read More...

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