Automakers' Latest Use of Online Ads: For Lobbying
Media

Automakers' Latest Use of Online Ads: For Lobbying

20y Pamela Parker

Automakers' Latest Use of Online Ads: For Lobbying

The Alliance of Automobile Manufacturers, a trade group whose members include Ford, GM, DaimlerChrysler, Toyota and VW, is heading online to find lawm...

View article
Goodmail Adds 15 ESP Partners
Media

Goodmail Adds 15 ESP Partners

20y Pamela Parker

Goodmail Adds 15 ESP Partners

Goodmail, the e-mail accreditation provider generating controversy through its partnership with AOL , has signed up 15 new e-mail service providers to...

View article
Does NetShelter Brand Network Have What Network Advertisers Want?
Media

Does NetShelter Brand Network Have What Network Advertisers Want?

20y Kate Kaye

Does NetShelter Brand Network Have What Network Ad...

Tech ad network firm NetShelter has just launched what it's calling its NetShelter Branded Network (NSBN) Read More...

View article
Avoiding the Summer Slump
Media

Avoiding the Summer Slump

20y Pamela Parker

Avoiding the Summer Slump

The producers and marketers of hit TV show "Lost" have something of a challenge Read More...

View article
iProspect: Most SEMs Hold Multiple Roles
Media

iProspect: Most SEMs Hold Multiple Roles

20y Matthew G. Nelson

iProspect: Most SEMs Hold Multiple Roles

An iProspect study conducted by Jupiter Research found that search marketers are responsible for an average of five other job functions within their o...

View article
Execs & Accounts for May 8, 2006
Media

Execs & Accounts for May 8, 2006

20y Zachary Rodgers

Execs & Accounts for May 8, 2006

Tacoda hires a VP of strategic sales; Centro enters sales alliance with newspaper association; AOL Latino gets new sales director. Read More...

View article
Habeas Unveils Reputation Service
Media

Habeas Unveils Reputation Service

20y Kevin Newcomb

Habeas Unveils Reputation Service

The e-mail accreditation provider is adding more deliverability tools to its menu of services. Read More...

View article
A Shorter Short Code
Media

A Shorter Short Code

20y Enid Burns

A Shorter Short Code

Research shows users prefer using a new form of mobile Short Codes, "StarStar Dialing," rather than texting messages in response to ads. Read More...

View article
Tacoda, Tremor Team for Behaviorally Targeted Video Ads
Media

Tacoda, Tremor Team for Behaviorally Targeted Video Ads

20y Kevin Newcomb

Tacoda, Tremor Team for Behaviorally Targeted Vide...

Tacoda's targeting and Tremor Network's in-stream ad-serving product give both companies a new offering to attractbrand advertisers. Read More...

View article
Retention E-Mail: Persistence or Arrogance?
Email

Retention E-Mail: Persistence or Arrogance?

20y Jeanne Jennings

Retention E-Mail: Persistence or Arrogance?

Sometimes, people on your list just aren't into you. When to let go. Read More...

View article
Yahoo Details Search Platform Revamp
Media

Yahoo Details Search Platform Revamp

20y Zachary Rodgers

Yahoo Details Search Platform Revamp

Executives describe what changes advertisers can expect from the oldest search marketing platform. Read More...

View article
Secrets in a Networked World
Marketing

Secrets in a Networked World

20y Gary Stein

Secrets in a Networked World

The more people who know a secret, the less valuable it becomes... especially online. Read More...

View article
Rural Broadband Remains Spotty
Audience

Rural Broadband Remains Spotty

20y Enid Burns

Rural Broadband Remains Spotty

Roughly 30 million American households subscribed to broadband at home in 2005. The rest use dial-up or don't access the Web from home. Read More...

View article
Encouraging Search Engine Spam
Search

Encouraging Search Engine Spam

20y Shari Thurow

Encouraging Search Engine Spam

When it comes to search engine spam, the search engines can be their own worst enemies. Read More...

View article
How to Succeed in Emerging Media
Marketing

How to Succeed in Emerging Media

20y Eric Picard

How to Succeed in Emerging Media

Bringing a cool new ad technology to market? Read this first. Read More...

View article
Bye Bye Banner
Media

Bye Bye Banner

20y Enid Burns

Bye Bye Banner

IGN.com has plans to ditch all of its banner ads and replace the space with custom-rich media units Read More...

View article
Virtual Real Estate Goes Bricks-and-Mortar
Media

Virtual Real Estate Goes Bricks-and-Mortar

20y Rebecca Lieb

Virtual Real Estate Goes Bricks-and-Mortar

What's more bricks-and-mortar than good, old fashioned bricks-and-mortar? As more and more real estate marketing goes online , Greg Sterling's reporti...

View article
MSN Video Promoting Spaces and Splenda
Media

MSN Video Promoting Spaces and Splenda

20y Kate Kaye

MSN Video Promoting Spaces and Splenda

I've been checking out MSN's Jazz Fest video streams (see ClickZ story on this) Read More...

View article
Namco Rolls Up a Costume Contest for Fans
Media

Namco Rolls Up a Costume Contest for Fans

20y Enid Burns

Namco Rolls Up a Costume Contest for Fans

I'm not exactly about to craft a costume, but I've been playing Namco's "Me and My Katamari" on the Sony PSP for the past week Read More...

View article
ihaveaportfolio
Media

ihaveaportfolio

20y Enid Burns

ihaveaportfolio

Young creatives and hopefuls went to the fourth annual Portfolio Night presented by ihaveanidea Read More...

View article
Competitive Research, Intelligence, and Search Marketing, Part 2
Paid Search

Competitive Research, Intelligence, and Search Marketing, Part 2

20y Kevin Lee

Competitive Research, Intelligence, and Search Mar...

What are your competitors up to with their search marketing campaigns? Plenty of tools can help you find out. Second of a two-part series. Read More...

View article
Should You Back an Upfront?
Media

Should You Back an Upfront?

20y Ian Schafer

Should You Back an Upfront?

Online video is the new upfront. Should you jump in? Read More

View article
Microsoft Confirms Massive Buy, Details Plans
Media

Microsoft Confirms Massive Buy, Details Plans

20y Pamela Parker

Microsoft Confirms Massive Buy, Details Plans

As rumored, the Redmond giant will acquire the game network. Read More...

View article
CBS Launches 'innertube' Broadband Video Network
Media

CBS Launches 'innertube' Broadband Video Network

20y Kevin Newcomb

CBS Launches 'innertube' Broadband Video Network

The ad-supported network will showcase original programming as well as shows from CBS' library. Read More...

View article
Execs & Accounts for May 5, 2006
Media

Execs & Accounts for May 5, 2006

20y Zachary Rodgers

Execs & Accounts for May 5, 2006

Spark taps Winstar for ad representation; IndustryBrains signs deals. Read More...

View article
The Importance of Being Earnest (With Customers)
Analytics

The Importance of Being Earnest (With Customers)

20y Jack Aaronson

The Importance of Being Earnest (With Customers)

Stuff happens. Are you prepared for it? Read More...

View article
New Nonprofit Launches Multi-Million Dollar Cross Media Campaign
Media

New Nonprofit Launches Multi-Million Dollar Cross Media Campaign

20y Kate Kaye

New Nonprofit Launches Multi-Million Dollar Cross ...

Just in time for Cinco de Mayo, Mexicans and Americans Thinking Together aims to attract 1 million registered users to its site within the first week....

View article
1 966 967 968 969 970 1,702