New "plug-and-play" agency Denuo will be led by online luminaries Nick Pahade and Rishad Tobaccowala. Read More...
View articleNational Lampoon, the venerable brand behind "Animal House" and "Van Wilder" has launched Toga!, a broadband site with content geared toward the 18 to...
View articleBy changing currency from mass demo-based targeting to something that includes audience quality criteria, NBC could gain considerably. Read More...
View articlePay-per-call advertising players are aggressively courting SEMs and media agencies. Read More...
View articleA Weather Channel vet takes the trade group's reins for 2006. Read More...
View articleNBC released some tidbits about how its multi-platform strategy is panning out Read More...
View articleAsk.com is giving Jeeves the butler a proper farewell, announcing yesterday that it will send him off with a Jeeves' Retirement mini-site Read More...
View articleA new set of campaign management tools and improved API access aim to ease chores of agencies handling multiple client accounts. Read More...
View articleThe Turin games are rewriting the rules of broadcasting... and online marketing. Read More...
View articleEight podcasts to help you keep up with the advertising industry. Read More...
View articleInStream taps West Coast sales director; Y2M opens new office and IAB Canada names board. Read More...
View articleAs audience shifts from mass media to niche content, Parks Associates sees digital media grabbing 10 percent of ad spending. Read More...
View articleCole's departure is the latest in a string of executive changes at MSN. Read More...
View articleAndrew O'Dell discusses Kate Everett-Thorp's resignation, their differences in style, and what he sees on the horizon for the agency. Read More...
View articleMore consolidation's underway in the mobile space, with NeoMedia signing a letter of intent to acquire mobile marketing firm HipCricket. NeoMedia is o...
View articleIf you ran a Web site, or read any Web sites, in the early days of the 'Net, you're probably familiar with the concept of the link exchange or banner ...
View articleA reminder to our readers: This blog accepts comments and we'd like to hear from you. So much so that we've just taken a step to make it easier to tal...
View articleOutsourced lead generation can be great for shifting risk onto external agencies and publishers. But what happens when you decide to get into the SEM ...
View articleNASCAR.com hopes to capitalize on the Daytona 500's huge TV viewership. Read More...
View articleHow much of the $11 billion spent on real estate marketing is online poised to capture? Read More...
View articleIf all you're getting are reports, you aren't getting any intelligence. Part one of a series. Read More...
View articleYahoo! Search gained the most market share in sponsored links, according to Nielsen//NetRatings. Read More...
View articleA new way to measure the value of rich media effectiveness is sorely needed. Read More...
View articleThe company will serve and track audio ads sold through radio ad sales reps. Read More...
View articleAKQA promotes two; Ave A / Razorfish builds new site for International Speedway Corporation. Read More...
View articleThis rare truly interactive ad for Diesel, spotted on Viceland , is one of the nicer looking banners I've seen Read More...
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