A Name for Microsoft's Contextual Network
Media

A Name for Microsoft's Contextual Network

20y Pamela Parker

A Name for Microsoft's Contextual Network

What? You didn't know Microsoft had a contextual network? Well, it doesn't Read More...

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42M Super Bowl Ad Views on AOL
Media

42M Super Bowl Ad Views on AOL

20y Rebecca Lieb

42M Super Bowl Ad Views on AOL

Told you so Read More

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Targeting Local Audiences With Search, Part 2: Yahoo!
Local

Targeting Local Audiences With Search, Part 2: Yahoo!

20y Phil Stelter

Targeting Local Audiences With Search, Part 2: Yah...

What are the current and emerging opportunities for local marketers on the major search engines? Part two of a series. Read More...

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Rubel Moves to Edelman
Media

Rubel Moves to Edelman

20y Kevin Newcomb

Rubel Moves to Edelman

Former CooperKatz PR and blogging expert will join Edelman's WOM practice. Read More...

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AQuantive Strong in Q4, Led by Agency Unit
Media

AQuantive Strong in Q4, Led by Agency Unit

20y Zachary Rodgers

AQuantive Strong in Q4, Led by Agency Unit

CEO McAndrews invokes a future in which brand marketers represent an "increasing minority" of digital marketing spending. Read More...

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Serving Viral Marketing to Hungry Consumers
Media

Serving Viral Marketing to Hungry Consumers

20y Tessa Wegert

Serving Viral Marketing to Hungry Consumers

A new study shows viral marketing is still popular with consumers. But will too many cooks spoil the broth? Read More...

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Local Search to Hit $13B by 2010
Media

Local Search to Hit $13B by 2010

20y Enid Burns

Local Search to Hit $13B by 2010

Internet Yellow Pages, search and wireless will drive revenue growth in the directory and classifieds market. Read More...

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Consolidation in Online Newspaper Business
Media

Consolidation in Online Newspaper Business

20y Pamela Parker

Consolidation in Online Newspaper Business

TownNews.com gobbles up PowerOne Media's properties in hopes of offering media buyers a one-stop-shop. Read More...

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Kid-Generated Advertising
Media

Kid-Generated Advertising

20y Pamela Parker

Kid-Generated Advertising

The campaign for the upcoming animated flick Doogal takes user-generated marketing to new heights (or lows) Read More...

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Blog-Specific Metrics at Google
Media

Blog-Specific Metrics at Google

20y Pamela Parker

Blog-Specific Metrics at Google

Apparently, Google Analytics isn't enough Read More

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Daily Candy Sale in the Offing
Media

Daily Candy Sale in the Offing

20y Zachary Rodgers

Daily Candy Sale in the Offing

The WSJ reports today that Daily Candy's dozen or so e-mail newsletters are on the block Read More...

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Dream Home = Dream Traffic for HGTV.com
Media

Dream Home = Dream Traffic for HGTV.com

20y Rebecca Lieb

Dream Home = Dream Traffic for HGTV.com

HGTV's fourth annual dream home giveaway , with a strong Web component , drove record traffic to HGTV.com. "The HGTV Dream Home Giveaway is so popular...

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Goodmail: Beyond the Uproar and Trash Talk
Email

Goodmail: Beyond the Uproar and Trash Talk

20y Kirill Popov and Loren McDonald

Goodmail: Beyond the Uproar and Trash Talk

Despite the hubbub, life goes on for most e-mail marketers. Here’s what the deal really means. Read More...

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The Deadly Duo: Spam and Viruses, January 2006
Data insights

The Deadly Duo: Spam and Viruses, January 2006

20y Enid Burns

The Deadly Duo: Spam and Viruses, January 2006

2005’s elevated spam levels continue into 2006. Read More...

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A Look Behind the Page
Search

A Look Behind the Page

20y P.J. Fusco

A Look Behind the Page

More behind-the-page SEO techniques to encourage search-referred traffic to your site. Read More...

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DoubleClick E-Mail Solutions Goes to Epsilon
Media

DoubleClick E-Mail Solutions Goes to Epsilon

20y Enid Burns

DoubleClick E-Mail Solutions Goes to Epsilon

Consolidation of e-mail service providers continues. Read More...

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Have You Been Plogged?
Marketing

Have You Been Plogged?

20y Dave Evans

Have You Been Plogged?

Amazon has a new social media platform for selling books. Five tips for making it, or any social media marketing campaign, work better. Read More...

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Execs & Accounts for February 15, 2006
Media

Execs & Accounts for February 15, 2006

20y Zachary Rodgers

Execs & Accounts for February 15, 2006

Agency.com picks up pro bono work for World Trade Center Memorial Foundation; RedEnvelope promotes Korotzer. Read More...

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Ford Invents Adrenaline-Related Dysfunction for New Campaign
Media

Ford Invents Adrenaline-Related Dysfunction for New Campaign

20y Pamela Parker

Ford Invents Adrenaline-Related Dysfunction for Ne...

Micro-site lets viewers diagnose "O.A.D." Read More...

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Movie Viral Will Pimp Your MySpace Profile
Media

Movie Viral Will Pimp Your MySpace Profile

20y Zachary Rodgers

Movie Viral Will Pimp Your MySpace Profile

A new campaign for parody flick "Date Movie" takes a page from last year's online viral hit for "Wedding Crashers". Read More...

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Redefining the Media Value Chain
Data insights

Redefining the Media Value Chain

20y Andy Chen

Redefining the Media Value Chain

With increasing demand and adoption of behavioral targeting, a more modern, relevant way of defining and delivering value has emerged in media. Read M...

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MSN's Magic Keywords, Outed!
Media

MSN's Magic Keywords, Outed!

20y Pamela Parker

MSN's Magic Keywords, Outed!

When MSN told me their "Search and Win" contest was based on rewarding visitors who type in certain keywords, I figured it was only a matter of time.....

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SEMPO Elections Scandal-free, So Far
Media

SEMPO Elections Scandal-free, So Far

20y Kate Kaye

SEMPO Elections Scandal-free, So Far

SEMPO, the Search Engine Marketing Professional Organization, is holding its annual elections for its board Read More...

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Another Trademark Battle Flares Up
Media

Another Trademark Battle Flares Up

20y Pamela Parker

Another Trademark Battle Flares Up

The claims, they are all too familiar Read More

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Valentine's Viral
Media

Valentine's Viral

20y Pamela Parker

Valentine's Viral

Still stumped for an appropriate Valentine's day gesture? This viral magnetic poetry game from TribeAgency might help you keep out of hot water with y...

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GoDaddy Woos the Ladies
Media

GoDaddy Woos the Ladies

20y Pamela Parker

GoDaddy Woos the Ladies

Maybe it's hoping to win back the women it's alienated with its adolescent Super Bowl ad campaign Read More...

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AOL: After Burnett, Kutcher
Media

AOL: After Burnett, Kutcher

20y Zachary Rodgers

AOL: After Burnett, Kutcher

Is it just me or is AOL quickly surpassing Yahoo! in its development of original video programming? Two weeks after it announced it’s working with Mar...

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