Akimbo Launches "Click-to-Donate"
Media

Akimbo Launches "Click-to-Donate"

20y Rebecca Lieb

Akimbo Launches "Click-to-Donate"

Now you can donate to charity with a click of the TV remote. Video-On-Demand player Akimbo has launched the "Akimbo Cares" channel for non-profits, do...

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MSN Tempts Would-Be Searchers With Prizes
Media

MSN Tempts Would-Be Searchers With Prizes

20y Pamela Parker

MSN Tempts Would-Be Searchers With Prizes

The Microsoft property is the latest to incentivize users to search. Read More...

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GE Envisions Healthy World with Picture-Sharing Site
Media

GE Envisions Healthy World with Picture-Sharing Site

20y Enid Burns

GE Envisions Healthy World with Picture-Sharing Si...

GE Healthcare deploys user-generated media and viral elements in a corporate branding campaign. Read More...

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A Simplified, Accountable Approach to Developing Media Strategy
Media

A Simplified, Accountable Approach to Developing Media Strategy

20y Hollis Thomases

A Simplified, Accountable Approach to Developing M...

Applying a one-page business plan to your media buying strategies. Read More...

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Coors Taps Avenue A / Razorfish
Media

Coors Taps Avenue A / Razorfish

20y Zachary Rodgers

Coors Taps Avenue A / Razorfish

aQuantive’s agency unit will handle all aspects of interactive marketing for the client. Read More...

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The Commoditization of Advertising
Marketing

The Commoditization of Advertising

20y Mark Kingdon

The Commoditization of Advertising

Soon it will be easy and affordable for any size company to use TV, print, and other media to reach their audience. Read More...

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TripAdvisor Taps Travel Ad Network to Rep Graphical Ads
Media

TripAdvisor Taps Travel Ad Network to Rep Graphical Ads

20y Kevin Newcomb

TripAdvisor Taps Travel Ad Network to Rep Graphica...

The Expedia-owned travel search site will for the first time offer graphical ads alongside its CPC text ads. Read More...

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Blogathon to a Safer Internet
Media

Blogathon to a Safer Internet

20y Enid Burns

Blogathon to a Safer Internet

Last week the European Commission held a worldwide " Safer Internet Day " to draw attention to any potential dangers of using the web Read More...

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One Government, 137 Agency Contracts
Media

One Government, 137 Agency Contracts

20y Enid Burns

One Government, 137 Agency Contracts

The Government Accountability Office (GAO) surveyed seven federal departments to account for obligated federal dollars spent on public relations and a...

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Microsoft Buys Into Mobile Search
Media

Microsoft Buys Into Mobile Search

20y Zachary Rodgers

Microsoft Buys Into Mobile Search

As a postscript to ClickZ's feature story on mobile search , it's interesting to see Redmond has bought its way into that market with the acquisition ...

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Yahoo! Issues "Beliefs"
Media

Yahoo! Issues "Beliefs"

20y Rebecca Lieb

Yahoo! Issues "Beliefs"

Search engines are navigating rough political waters, both at home and abroad Read More...

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Dear John: Tips for Testing Personalized E-Mail Salutations
Email

Dear John: Tips for Testing Personalized E-Mail Salutations

20y Jeanne Jennings

Dear John: Tips for Testing Personalized E-Mail Sa...

Tips for testing salutations, and three different e-mail salutation tests with their results. Read More...

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Marketer's Paradise: Owning the Channel Itself
Marketing

Marketer's Paradise: Owning the Channel Itself

20y Gary Stein

Marketer's Paradise: Owning the Channel Itself

Connecting the magic :30 spot with a Web site is a great way to leverage the eyeball investment. Now Bud prepares to take this a step further. Read Mo...

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Search Engine Spam Penalties: Good or Bad?
Search

Search Engine Spam Penalties: Good or Bad?

20y Shari Thurow

Search Engine Spam Penalties: Good or Bad?

Big-brand egos aren't a component of search engine algorithms. Read More...

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AOL Launches a Site for U.S.-based Chinese Users
Media

AOL Launches a Site for U.S.-based Chinese Users

20y Zachary Rodgers

AOL Launches a Site for U.S.-based Chinese Users

Ads for now are in English. Read More

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McDonald's Shows Off Basketball Legends' High School Glory
Media

McDonald's Shows Off Basketball Legends' High School Glory

20y Pamela Parker

McDonald's Shows Off Basketball Legends' High Scho...

To promote its charity all-star basketball game, the fast food giant digs into the archives and comes up with some unique footage. Read More...

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BzzAgent Tries Standardizing Word-of-Mouth Campaigns
Media

BzzAgent Tries Standardizing Word-of-Mouth Campaigns

20y Kevin Newcomb

BzzAgent Tries Standardizing Word-of-Mouth Campaig...

A new program attempts to make buying access to consumer WOM agents as easy as buying space in other media. Read More...

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Home Networking over Power Lines
Marketing

Home Networking over Power Lines

20y Eric Picard

Home Networking over Power Lines

A new bridging technology could shift the way people think about media consumption. Read More...

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SEO Gets Silly With Batteries.com Campaign
Media

SEO Gets Silly With Batteries.com Campaign

20y Zachary Rodgers

SEO Gets Silly With Batteries.com Campaign

A campaign courtesy of iCrossing injects a rare dose of creativity into search engine optimization. Read More...

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Execs & Accounts for February 12, 2006
Media

Execs & Accounts for February 12, 2006

20y Zachary Rodgers

Execs & Accounts for February 12, 2006

ContextWeb adds newspaper sites to contextual network; HamptonRoads.tv taps Lightningcast for in-stream ad serving. Read More...

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GM's Online Run
Media

GM's Online Run

20y Pamela Parker

GM's Online Run

When last we heard from GM , the company was drafting off Ford's Super Bowl hybrid ad by buying the keyword "Kermit." Now it's turning NYPost.com yell...

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New Yorker Forums a Den of Spam
Media

New Yorker Forums a Den of Spam

20y Zachary Rodgers

New Yorker Forums a Den of Spam

This is strange Read More

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Clickstream Analysis and E-Mail Marketing
Analytics

Clickstream Analysis and E-Mail Marketing

20y Jack Aaronson

Clickstream Analysis and E-Mail Marketing

Marrying e-mail campaigns with actionable analysis can improve your bottom line. Read More...

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Google Ban of German Sites Highlights SEO Quandary
Paid Search

Google Ban of German Sites Highlights SEO Quandary

20y Kevin Lee

Google Ban of German Sites Highlights SEO Quandary

The risks of using doorway pages and cloaking just got higher. Read More...

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Consumer-Manipulated Content
Media

Consumer-Manipulated Content

20y Ian Schafer

Consumer-Manipulated Content

Letting consumer creativity run wild -- with your content. Read More...

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Isobar Puts Money Into Word of Mouth
Media

Isobar Puts Money Into Word of Mouth

20y Pamela Parker

Isobar Puts Money Into Word of Mouth

The Aegis group digital operation buys a buzz marketing agency. Read More...

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Execs & Accounts for February 10, 2006
Media

Execs & Accounts for February 10, 2006

20y Zachary Rodgers

Execs & Accounts for February 10, 2006

Yahoo! hires Scheckner to head trade marketing; Weather Channel mobile chief to lead MMA as global chair; Gary Price goes to Ask Jeeves. Read More...

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