Spider/Bot Chase Goes Trans-Continental
Media

Spider/Bot Chase Goes Trans-Continental

20y Pamela Parker

Spider/Bot Chase Goes Trans-Continental

It's a global problem, so I guess it's a positive development that the trade orgs are at least teaming up across the pond Read More...

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BMW, Ricoh TipTheir (Black) Hats
Media

BMW, Ricoh TipTheir (Black) Hats

20y Rebecca Lieb

BMW, Ricoh TipTheir (Black) Hats

Black hat SEO suffered a severe blow this week. Blogging about BMW and Ricoh being banned by Google in Germany for deceptive optimization practices, D...

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JibJab JokeBox
Media

JibJab JokeBox

20y Pamela Parker

JibJab JokeBox

When I talked to JibJab Media's Gregg Spiridellis last May, he promised that interactive and community-based initiatives were in the animation company...

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AOL CertifiedEmail Is Not E-mail Postage
Media

AOL CertifiedEmail Is Not E-mail Postage

20y Kate Kaye

AOL CertifiedEmail Is Not E-mail Postage

AOL is not charging postage for e-mail Read More

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Super Bowl Advertising and Marketing Fusion: Razor's Edge?
Marketing

Super Bowl Advertising and Marketing Fusion: Razor's Edge?

20y Pete Blackshaw

Super Bowl Advertising and Marketing Fusion: Razor...

To work in an age of elusive consumer attention, TV advertising needs reinforcement, assistance, and a little engagement. Read More...

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Amazon Testing Contextual Ad Program with Affiliates
Media

Amazon Testing Contextual Ad Program with Affiliates

20y Pamela Parker

Amazon Testing Contextual Ad Program with Affiliat...

Amazon is leveraging its affiliate network to get into online advertising. Read More...

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How Can You Not Be Excited About Interactive?
Media

How Can You Not Be Excited About Interactive?

20y Pete Lerma

How Can You Not Be Excited About Interactive?

2006 is poised be a watershed year for interactive marketing. Read More...

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The Search is on for the Super Bowl
Media

The Search is on for the Super Bowl

20y Enid Burns

The Search is on for the Super Bowl

Search marketing has become an important component of an integrated ad campaign, but many marketers failed to include it to support Super Bowl buys. R...

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Amid Controversy, AOL to Keep Enhanced Whitelist
Media

Amid Controversy, AOL to Keep Enhanced Whitelist

20y Kevin Newcomb

Amid Controversy, AOL to Keep Enhanced Whitelist

AOL has backpedaled on an earlier decision to discontinue its Enhanced Whitelist service for commercial e-mail senders. Read More...

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'Life Takes Visa' Takes to Web
Media

'Life Takes Visa' Takes to Web

20y Zachary Rodgers

'Life Takes Visa' Takes to Web

The payments company launches a Web site and interactive ad campaign to support its new brand positioning. Read More...

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This is Your Brain on Super Bowl Ads
Media

This is Your Brain on Super Bowl Ads

20y Pamela Parker

This is Your Brain on Super Bowl Ads

So, this isn't exactly about interactive, but it's still very cool Read More...

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American Heart Association Goes Red
Media

American Heart Association Goes Red

20y Rebecca Lieb

American Heart Association Goes Red

The American Heart Assn Read More

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Three Approaches to E-Mail Best Practices
Email

Three Approaches to E-Mail Best Practices

20y Jeanniey Mullen

Three Approaches to E-Mail Best Practices

E-mail best practices have become so wide-ranging, it’s tough to know which ones your client requires. Three approaches to cut through the confusion. ...

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Execs & Accounts for February 6, 2006
Media

Execs & Accounts for February 6, 2006

20y Zachary Rodgers

Execs & Accounts for February 6, 2006

24/7 Real Media makes numerous executive appointments in three countries; Scripps hires Brink to lead interactive research; Double Fusion adds to boar...

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The Read-Write Web
Marketing

The Read-Write Web

20y Hans-Peter Brøndmo

The Read-Write Web

Want to see the future of the Web? Just look at your e-mail. Read More

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E-Mail Vets Unveil Plum
Media

E-Mail Vets Unveil Plum

20y Pamela Parker

E-Mail Vets Unveil Plum

Hans Peter Brondmo and Margaret Olson, formerly of Digital Impact and Constant Contact respectively, unveil their new venture. Read More...

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CompUSA Turns On to Word of Mouth
Media

CompUSA Turns On to Word of Mouth

20y Zachary Rodgers

CompUSA Turns On to Word of Mouth

CompUSA wanted to embrace CGM and online word of mouth, so it tapped Bazaarvoice to bring the voice of the people to its site. Read More...

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iCrossing Intros Mobile Ad Unit
Media

iCrossing Intros Mobile Ad Unit

20y Zachary Rodgers

iCrossing Intros Mobile Ad Unit

Called mCrossing, the division will develop mobile content for clients and optimize it for discovery in mobile search interfaces. Read More...

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Online Video Advertising: Is It For You?
Marketing

Online Video Advertising: Is It For You?

20y Sean Carton

Online Video Advertising: Is It For You?

Online video is catching all the buzz these days. Should you get in on it? Read More...

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A Grand Plan for SEO: Readers Respond
Search

A Grand Plan for SEO: Readers Respond

20y Mike Grehan

A Grand Plan for SEO: Readers Respond

Readers offer some alternative plans for Mike's $1,000 SEO budget. Read More...

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SimpleFeed Intros Secure RSS
Media

SimpleFeed Intros Secure RSS

20y Pamela Parker

SimpleFeed Intros Secure RSS

The functionality is expected to be attractive to media companies and financial services clients. Read More...

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Introducing the Whopperettes
Media

Introducing the Whopperettes

20y Pamela Parker

Introducing the Whopperettes

Burger King appears to have introduced the first Super Bowl-specific Web site this year Read More...

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Marketers Show Style this Fashion Week
Media

Marketers Show Style this Fashion Week

20y Enid Burns

Marketers Show Style this Fashion Week

The Fall 2006 Olympus Fashion Week will be Webcast by a handful of marketers Read More...

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Geotargeting in AT&T's Monster Branding Effort
Media

Geotargeting in AT&T's Monster Branding Effort

20y Zachary Rodgers

Geotargeting in AT&T's Monster Branding Effort

AT&T's massive 2006 brand campaign includes locally-targeted online ads in 24 markets Read More...

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So This Is Super Bowl Advertising!
Media

So This Is Super Bowl Advertising!

20y Rebecca Lieb

So This Is Super Bowl Advertising!

I've never watched a Super Bowl and I never will watch a Super Bowl Read More...

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Responsys Acquires Marketing Services Firm
Media

Responsys Acquires Marketing Services Firm

20y Kevin Newcomb

Responsys Acquires Marketing Services Firm

The addition of Inbox Marketing will increase the breadth and depth of Responsys' professional services capabilities. Read More...

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Who's In Control?
Marketing

Who's In Control?

20y Rebecca Lieb

Who's In Control?

Neither marketers nor consumers can claim sole ownership of the modern media experience. Read More...

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