Google's Quarterly Earnings Report and the SEM Industry
Paid Search

Google's Quarterly Earnings Report and the SEM Industry

20y Kevin Lee

Google's Quarterly Earnings Report and the SEM Ind...

Google's quarterly earnings statement may have disappointed Wall Street, but there's still plenty of lift in the SEM rocket. Read More...

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'Sopranos' Sponsor AOL Super Bowl Ad Gallery
Media

'Sopranos' Sponsor AOL Super Bowl Ad Gallery

20y Kevin Newcomb

'Sopranos' Sponsor AOL Super Bowl Ad Gallery

Visitors can vote for their favorite ad of this year and all time. Read More...

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Execs & Accounts for February 3, 2006
Media

Execs & Accounts for February 3, 2006

20y Zachary Rodgers

Execs & Accounts for February 3, 2006

John Battelle's FM Publishing to represent Digg.com, A VC; IAB names Draizen as SVP, GM. Read More...

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eMusic Calls on Music Legends for Integrated Campaign
Media

eMusic Calls on Music Legends for Integrated Campaign

20y Enid Burns

eMusic Calls on Music Legends for Integrated Campa...

Download site eMusic will launch a multi-channel online campaign using music greats and new artists to drive new users to its site. Read More...

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Coremetrics Founder Hurt in 'Bazaar' WOM Venture
Media

Coremetrics Founder Hurt in 'Bazaar' WOM Venture

20y Pamela Parker

Coremetrics Founder Hurt in 'Bazaar' WOM Venture

CompUSA, PETCO and Golfsmith are initial clients. Read More...

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The Rich Media Measurement Gap
Media

The Rich Media Measurement Gap

20y Dorian Sweet

The Rich Media Measurement Gap

With the onslaught of online video, should we bother measuring interactions? Read More...

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10 E-Business Proverbs for 2006, Part 2
Analytics

10 E-Business Proverbs for 2006, Part 2

20y Bryan Eisenberg

10 E-Business Proverbs for 2006, Part 2

Tips for sustaining (or increasing) your Web site's momentum. Part two of two. Read More...

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Everything's Contextual
Media

Everything's Contextual

20y Pamela Parker

Everything's Contextual

Was scanning through my Google Gmail spam folder the other day and noted.. Read More...

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Miller's Animal Auditions
Media

Miller's Animal Auditions

20y Zachary Rodgers

Miller's Animal Auditions

Not sure if it's the lingering effects of lunch or the lazy ramblings of these CGI-cloaked working actors, but watching Miller's animal audition video...

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Skype Asks, How'd the Call Go?
Media

Skype Asks, How'd the Call Go?

20y Rebecca Lieb

Skype Asks, How'd the Call Go?

We've started using Skype here at ClickZ HQ Read More

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McDonald's Anti-Advergame
Media

McDonald's Anti-Advergame

20y Rebecca Lieb

McDonald's Anti-Advergame

CGM meets gaming Read More

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Targeting Local Audiences With Search, Part 1: MSN
Local

Targeting Local Audiences With Search, Part 1: MSN

20y Phil Stelter

Targeting Local Audiences With Search, Part 1: MSN

What are the current and emerging opportunities for local marketers on the major search engines? Part one of a series. Read More...

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WebSideStory Buys Visual Sciences
Media

WebSideStory Buys Visual Sciences

20y Kevin Newcomb

WebSideStory Buys Visual Sciences

The much smaller Web analytics vendor brings high-end capabilities and established government relationships to WebSideStory. Read More...

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Ad-Supported Mobile Video Deals Underway
Media

Ad-Supported Mobile Video Deals Underway

20y Enid Burns

Ad-Supported Mobile Video Deals Underway

Starcom is testing Nintendo ads on mobile video downloads. Read More...

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Among Mobile Portals, Yahoo! Wins
Data insights

Among Mobile Portals, Yahoo! Wins

20y Enid Burns

Among Mobile Portals, Yahoo! Wins

As mobile consumers adopt data solutions, portals and content brands reach for wireless community market share. Read More...

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Online Ads Can Boost Box Office Sales
Media

Online Ads Can Boost Box Office Sales

20y Tessa Wegert

Online Ads Can Boost Box Office Sales

How online movie ads can help fill theater seats. Read More...

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Revenue Science Adds Shopping.com to Its Network
Media

Revenue Science Adds Shopping.com to Its Network

20y Kevin Newcomb

Revenue Science Adds Shopping.com to Its Network

The comparison shopping site brings ready-to-buy shoppers to the company's behaviorally targeted ad network. Read More...

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About.com Adds Video Content
Media

About.com Adds Video Content

20y Zachary Rodgers

About.com Adds Video Content

The New York Times division adds new video programming in the advertiser-rich area of gadgets and electronics. Read More...

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AOL's Michael Kelly Revisits WIN Deal
Media

AOL's Michael Kelly Revisits WIN Deal

20y Zachary Rodgers

AOL's Michael Kelly Revisits WIN Deal

During a panel today at the SIIA Information Industry Summit, AOL Media Networks President Michael Kelly was grilled a bit by the moderator about how ...

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Craigslist CEO as Blasé as Ever
Media

Craigslist CEO as Blasé as Ever

20y Zachary Rodgers

Craigslist CEO as Blasé as Ever

Craigslist CEO Jim Buckmaster issued his refrain of "We don't compete, we take care of our community" during an on-stage Q&A today at the SIIA Informa...

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2006: The year of Interactive Marketing M&A?
Media

2006: The year of Interactive Marketing M&A?

20y Kate Kaye

2006: The year of Interactive Marketing M&A?

In a report that quantifies what many in the industry have been feeling in their bones, online media-focused investment bank AdMedia Partners surveyed...

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Delivery Woes? Try This Five-Step Program
Email

Delivery Woes? Try This Five-Step Program

20y Kirill Popov and Loren McDonald

Delivery Woes? Try This Five-Step Program

Five steps to get you out of your deliverability funk. Read More...

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Weaving Relevant Keywords Into Your Site
Search

Weaving Relevant Keywords Into Your Site

20y P.J. Fusco

Weaving Relevant Keywords Into Your Site

You’ve prepared a list of relevant keywords and keyword phrases to help increase natural search traffic. Now, you’ve got to weave them throughout your...

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Dice.com Viral Site Lets IT Guys Get Revenge
Media

Dice.com Viral Site Lets IT Guys Get Revenge

20y Kevin Newcomb

Dice.com Viral Site Lets IT Guys Get Revenge

The BeingIT mini-site, created by ModemMedia, arms Joe IT with a jelly donut bazooka, a head-shrinking gun, and a pizza launcher to strike back at ann...

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Welcome Back for Good Behavior
Data insights

Welcome Back for Good Behavior

20y Anna Papadopoulos

Welcome Back for Good Behavior

Behavioral targeting isn't limited to the publisher's network; it can work well on the advertiser's site, too. Enter behavioral remarketing. Read More...

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My $150 Billion Economic Stimulus Package
Marketing

My $150 Billion Economic Stimulus Package

20y Dave Evans

My $150 Billion Economic Stimulus Package

More ads are not the answer. Read More

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Execs & Accounts for February 1, 2006
Media

Execs & Accounts for February 1, 2006

20y Zachary Rodgers

Execs & Accounts for February 1, 2006

AKQA's Everett-Thorp moves on; Centro hires Yahoo!'s strategic accounts director; CNN makes two digital ad sales appointments. Read More...

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