The NFL-sanctioned Superbowl.com is awash with cross-media sponsorship deals. Read More...
View articleGoodmail's CertifiedEmail program is expected to help reduce e-mail fraud and phishing scams targeting AOL members. Read More...
View articleDid-it hires an SVP of marketing; iCrossing names a client services director; Goodyear taps McCann Erickson for digital and print advertising. Read Mo...
View articleMom-and-pop shops utilize e-mail and online marketing campaigns to boost Valentine's Day sales. Read More...
View articleWhat interactive marketers must know to stay in the game. Read More...
View articleA reader called in and asked if there was any research I've come across that determines the maximum length a URL can still be typed in by a user Read ...
View articleScribner tapped LevelTen Design to create an awarness campaign for Prayers for the Assassin by Robert Ferrigno, which publishes February 21 Read More...
View articleLovely Football 's already going down as one of the best new instances of that rare breed of interactive deployment whose form suits the best function...
View articleFrom a NYT story (free reg.) about the rookie in charge of Anheuser-Busch's Super Bowl ad strategy: Ms Read More...
View articleBuying offline media is about to get a lot more interesting. Read More...
View articleBeyond digital downloads: a new wave of live mobile TV services is just around the corner. What does it mean for advertisers? Read More...
View articleThe Web developer has purchased Maryland-based Estco.net. Read More...
View articleWill advancements in non-streaming video quality mean the death of streaming video? Read More...
View articleHow to get consumers to stop deleting cookies? Don't explain "how," but rather "what." Read More...
View articleAvenue A / Razorfish promotes Brown to head West region; OPA hires director of research. Read More...
View articleThe company will continue to pour resources into developing its adCenter platform. Read More...
View articleThe interactive agency announced a 32 percent rise in earnings despite the financial woes of major clients such as GM and Delta. Read More...
View articleSuper Bowl-centric campaign supports the brew by steering fans to an eBay charity auction. Read More...
View articleA coalition of six marketing groups and privacy watchdogs have banded together to raise legal concerns with Utah's Child Protection Registry Act. Read...
View articlePost updated with new information. Rumors are flying that Microsoft will soon unveil a big revamp of MSN Spaces, and the changes include letting blogg...
View articleDealers no longer expect car shoppers to come to the lot with open, malleable minds Read More...
View articleTravel aggregator Kayak made a few changes to get noticed by hopeful travelers Read More...
View articleThe Mobile Marketing Association just released "Introduction to Mobile Search" ( download ). The paper defines the differences of mobile versus Web se...
View articleDynamic e-mail messaging, step by step. In Part 1, the techniques needed to create a dynamic e-mail message. Read More...
View articleE-mail campaigns buried consumers in the last quarter, though fewer Friday e-mails on allowed recipients to dig out marketers’ messages. Read More...
View articleOnline recruitment advertising dollars tripled this past year while smaller, more sophisticated sites emerged and corporations strengthened their own ...
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