Super Bowl Advertising, Monkey Business
Media

Super Bowl Advertising, Monkey Business

20y Enid Burns

Super Bowl Advertising, Monkey Business

In addition to the two spots airing during the second-half of the Super Bowl, Careerbuilder.com has a strong online component including a paid search ...

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Mobile Campaign Launch: Women's Entertainment
Media

Mobile Campaign Launch: Women's Entertainment

20y Zachary Rodgers

Mobile Campaign Launch: Women's Entertainment

A new mobile campaign from Women's Entertainment promotes the show "Style Me with Rachel Hunter," which premieres tonight Read More...

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Yahoo! Personals Takes Shot of Espresso
Media

Yahoo! Personals Takes Shot of Espresso

20y Enid Burns

Yahoo! Personals Takes Shot of Espresso

Yahoo! Personals and Starbucks teamed together to present Espresso Dating in Yahoo! Personals through Valentines Day Read More...

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LonelyPlanet Adds Ads to Orbit
Media

LonelyPlanet Adds Ads to Orbit

20y Pamela Parker

LonelyPlanet Adds Ads to Orbit

LonelyPlanet.com , the Web site complement to the well-known travel book series, is beginning to take graphical ads on its site for the first time Rea...

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100% of Pop-Up Vendors Finds Pop-Ups Effective
Media

100% of Pop-Up Vendors Finds Pop-Ups Effective

20y Rebecca Lieb

100% of Pop-Up Vendors Finds Pop-Ups Effective

OK, VitalStream isn't a pop-up vendor, but I find the press release the company issued today pretty darn misleading. The headline is "Pop-Up Ads Worth...

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NCR Customer Power Suite
Email

NCR Customer Power Suite

20y Team ClickZ

NCR Customer Power Suite

NCR’s Customer Power suite allows you to serve the needs of your customers through relevant communiqués. Read More...

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Habeas
Email

Habeas

20y Team ClickZ

Habeas

Habeas is an e-mail trust authority that certifies, safe-lists, and monitors the practices of legitimate e-mail senders. Read More...

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SpinnakerPro
Email

SpinnakerPro

20y Team ClickZ

SpinnakerPro

Narragansett Technologies’ SpinnakerPro software helps marketers to design and deploy targeted e-mail marketing campaigns. Read More...

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Inbox Marketer
Email

Inbox Marketer

20y Team ClickZ

Inbox Marketer

Inbox Marketer is a strategic e-mail marketing and publishing company offering e-mail publishing, database marketing, lead generation, and SEO. Read M...

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Marketing Spend Shifting to Below-the-line
Media

Marketing Spend Shifting to Below-the-line

20y Kevin Newcomb

Marketing Spend Shifting to Below-the-line

A new study finds the move of ad dollars to targeted, direct response marketing, including interactive, is occuring faster than expected. Read More...

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Convergence Calls for Better Tracking, Reporting
Media

Convergence Calls for Better Tracking, Reporting

20y Enid Burns

Convergence Calls for Better Tracking, Reporting

Media convergence across the Internet, TV, cell phone and other mobile devices creates both marketing possibilities and privacy concerns, says PwC rep...

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Media Convergence: Online Video and Local Ads
Marketing

Media Convergence: Online Video and Local Ads

20y Sean Carton

Media Convergence: Online Video and Local Ads

Convergence isn't about the tech; it's about what it allows users to do. What the rise in local online ads and online video can offer marketers. Read ...

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JACK FLASH: E-Mail Brings Listeners to the Radio
Email

JACK FLASH: E-Mail Brings Listeners to the Radio

20y Jeanniey Mullen

JACK FLASH: E-Mail Brings Listeners to the Radio

A radio station demonstrates how e-mail can be a catalyst for driving success and building brand. Read More...

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Mobile Firm Builds Ad Management Suite for Publishers
Media

Mobile Firm Builds Ad Management Suite for Publishers

20y Pamela Parker

Mobile Firm Builds Ad Management Suite for Publish...

Third Screen Media wants to be the DoubleClick and @plan for mobile. Read More...

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Execs & Accounts for January 23, 2006
Media

Execs & Accounts for January 23, 2006

20y Zachary Rodgers

Execs & Accounts for January 23, 2006

Tacoda rapidly grows behavioral network; Avenue A | Razorfish rebuilds Nielsen Media Research site; Massive Inc. hires sales exec to lead U.K./Scandiv...

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A Grand Plan for SEO
Search

A Grand Plan for SEO

20y Mike Grehan

A Grand Plan for SEO

What can a business get for a $1,000 SEO budget? Read More

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Finally - A Gmail Delete Button!
Media

Finally - A Gmail Delete Button!

20y Rebecca Lieb

Finally - A Gmail Delete Button!

It appeared! At last! Gmail has a 'Delete' button -- finally Read More...

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Hong Kong Considers Spam Legislation
Media

Hong Kong Considers Spam Legislation

20y Rebecca Lieb

Hong Kong Considers Spam Legislation

According to news reports , Hong Kong is considering enacting anti-spam legislation Read More...

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Search Records and the Feds
Media

Search Records and the Feds

20y Pamela Parker

Search Records and the Feds

Danny Sullivan and the Search Engine Watch team have some great posts about Google's resistance to federal demands for search resords Read More...

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Strategies for Yahoo!’s Shorter Descriptions
Paid Search

Strategies for Yahoo!’s Shorter Descriptions

20y Kevin Lee

Strategies for Yahoo!’s Shorter Descriptions

Yahoo! reduced search ad copy to just 70 characters. How should you handle your campaigns going forward? Read More...

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TV and Interactive: Where's the Missing Link?
Marketing

TV and Interactive: Where's the Missing Link?

20y Rebecca Lieb

TV and Interactive: Where's the Missing Link?

The race to invent TV for the Web is more exciting to watch than anything that's been broadcast on real TV in a long, long time. Read More...

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Ten E-Business Proverbs for 2006, Part 1
Analytics

Ten E-Business Proverbs for 2006, Part 1

20y Bryan Eisenberg

Ten E-Business Proverbs for 2006, Part 1

Tips for sustaining (or increasing) your Web site's momentum. Part one of two. Read More...

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Execs & Accounts for January 20, 2006
Media

Execs & Accounts for January 20, 2006

20y Zachary Rodgers

Execs & Accounts for January 20, 2006

Ed Keller founds new word of mouth firm; The Boston Globe names a head of strategic planning; Jets tap AKQA. Read More...

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Tribal DDB Chicago Snatches Creative Director from Fallon
Media

Tribal DDB Chicago Snatches Creative Director from Fallon

20y Pamela Parker

Tribal DDB Chicago Snatches Creative Director from...

The interactive creative director behind BMWFilms.com jumps to a new agency. Read More...

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MSN Names Ad Partner for Live Streaming Events
Media

MSN Names Ad Partner for Live Streaming Events

20y Zachary Rodgers

MSN Names Ad Partner for Live Streaming Events

Microsoft tapped Lightningcast to handle video ad management for MSN Video's real-time events. Read More...

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Search Ad Auction Models Flawed, Economists Say
Media

Search Ad Auction Models Flawed, Economists Say

20y Kevin Newcomb

Search Ad Auction Models Flawed, Economists Say

Research from Stanford Business School finds current auction models at Google and Yahoo! lead to volatility, large resource requirements, and higher c...

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FTC Offers Glimpse into Review Direction at WOMMA Conference
Media

FTC Offers Glimpse into Review Direction at WOMMA Conference

20y Kate Kaye

FTC Offers Glimpse into Review Direction at WOMMA ...

UPDATED & CORRECTED : An FTC official praises efforts toward industry self-regulation and the disclosure of word-of-mouth practices. Read More...

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