Young Creatives of the World be Recognized
Media

Young Creatives of the World be Recognized

20y Enid Burns

Young Creatives of the World be Recognized

The Clio Awards and Advertising's Intellectual Archive, ihaveanidea, together are launching The Clio Awards Future Gold: Young Creatives Program Read ...

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Apple Trademarks "Mobile Me"
Media

Apple Trademarks "Mobile Me"

20y Rebecca Lieb

Apple Trademarks "Mobile Me"

Reports are in that Apple has applied at the US Patent and Trade Office for trademarks relating to a mobile phone service featuring music, video, e-ma...

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Friday the 13th, via Greenpeace
Media

Friday the 13th, via Greenpeace

20y Rebecca Lieb

Friday the 13th, via Greenpeace

I was on vacation when we had Friday the 13th last week, but wanted to share this viral nightmare scenario film, courtesy of Greenpeace. Non-profits a...

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SEMs Welcome Shorter Yahoo! Ads
Media

SEMs Welcome Shorter Yahoo! Ads

20y Kevin Newcomb

SEMs Welcome Shorter Yahoo! Ads

Marketers have a variety of strategies for dealing with the truncation of ads on Yahoo! Search Marketing. Read More...

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Why Pay-Per-Call Advertising Needs Ad Agencies
Media

Why Pay-Per-Call Advertising Needs Ad Agencies

20y Hollis Thomases

Why Pay-Per-Call Advertising Needs Ad Agencies

Pay per call's potency exceeds many other online ad options. Who can benefit from it and some best practices for using it. Read More...

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Questions for Lightningcast CEO Tom MacIsaac
Media

Questions for Lightningcast CEO Tom MacIsaac

20y Zachary Rodgers

Questions for Lightningcast CEO Tom MacIsaac

ClickZ quizzes McIsaac on the company's in-stream video ad network. Read More...

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Let the iWeb Begin
Marketing

Let the iWeb Begin

20y Mark Kingdon

Let the iWeb Begin

The iWeb will be the broadcast network of the future, and it will be entirely opt in. Read More...

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An E-Mail Tool for Multi-Level Marketers
Media

An E-Mail Tool for Multi-Level Marketers

20y Pamela Parker

An E-Mail Tool for Multi-Level Marketers

IMN wants to serve the Amways, Avons and Pampered Chefs of the world. Read More...

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Word-of-Mouth Measurement Leader Emerges Under VNU
Media

Word-of-Mouth Measurement Leader Emerges Under VNU

20y Enid Burns

Word-of-Mouth Measurement Leader Emerges Under VNU

Consolidation in the word-of-mouth measurement space as BuzzMetrics and Intelliseek form Nielsen BuzzMetrics. Read More...

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Google Buys Into Radio
Media

Google Buys Into Radio

20y Kevin Newcomb

Google Buys Into Radio

The search giant acquired dMarc Broadcasting, with plans to integrate its automated radio advertising platform with AdWords. Read More...

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Kevin Garnett Shows Character on Adidas Site
Media

Kevin Garnett Shows Character on Adidas Site

20y Enid Burns

Kevin Garnett Shows Character on Adidas Site

A Web site to promote the Adidas Garnett 3 shows the shoe's namesake in action. Read More...

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Yahoo! Boosts Profit, Earnings in 4Q
Media

Yahoo! Boosts Profit, Earnings in 4Q

20y Pamela Parker

Yahoo! Boosts Profit, Earnings in 4Q

The portal player showed strong growth but disappointed investors. Read More...

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IAC's Barry Diller To Keynote SES NY 2006 Next Month
Media

IAC's Barry Diller To Keynote SES NY 2006 Next Month

20y Pamela Parker

IAC's Barry Diller To Keynote SES NY 2006 Next Mon...

Yep, it's true Read More

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Tremor Grabs Video Ad Firm
Media

Tremor Grabs Video Ad Firm

20y Enid Burns

Tremor Grabs Video Ad Firm

Tremor Network said today it acquired in-stream video ad-scheduling firm Dynadco, the creators of Ad-inStream Read More...

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Google Maps - Free Advertising
Media

Google Maps - Free Advertising

20y Pamela Parker

Google Maps - Free Advertising

I missed this when it was originally written about, but the Google Maps "blue pointer" story prompted the MIT Ad Lab to repost an entry Read More...

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BizWeek on Math
Media

BizWeek on Math

20y Pamela Parker

BizWeek on Math

Interesting piece in BusinessWeek.com about the role math now plays in modern business -- including online advertising, natch. A little excerpt about ...

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Another Indicator of a Hot Sector
Media

Another Indicator of a Hot Sector

20y Pamela Parker

Another Indicator of a Hot Sector

I wrote today about execs jumping to the word of mouth marketing space, saying it was an indicator of something exciting going on Read More...

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The Deadly Duo: Spam and Viruses, December 2005
Data insights

The Deadly Duo: Spam and Viruses, December 2005

20y Enid Burns

The Deadly Duo: Spam and Viruses, December 2005

December closed the book on a year with a significant increase in the number of targeted attacks on businesses and organizations. Read More...

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"Coloreds" Click Here
Media

"Coloreds" Click Here

20y Zachary Rodgers

"Coloreds" Click Here

DDB builds a site designed to replicate the experience of segregation for both whites and blacks. Read More...

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The Portability of Paid Video
Media

The Portability of Paid Video

20y Ian Schafer

The Portability of Paid Video

Making sense of the current state of digital video sales and distribution. Read More...

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SEMPO Research Breaks Down 2005
Paid Search

SEMPO Research Breaks Down 2005

20y Kevin Lee

SEMPO Research Breaks Down 2005

SEMPO estimates North American SEM spending was $5.75 billion in 2005 Read More...

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Interactive Trends to Watch in 2006
Analytics

Interactive Trends to Watch in 2006

20y Jack Aaronson

Interactive Trends to Watch in 2006

Four areas of interactive marketing that will change and offer you opportunities to increase ROI. Read More...

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Six Flags Taps OgilvyOne for Interactive
Media

Six Flags Taps OgilvyOne for Interactive

20y Kevin Newcomb

Six Flags Taps OgilvyOne for Interactive

The theme park giant is also putting its creative and media accounts under review, now held by Detroit-based W.B. Doner and Co. Read More...

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Microsoft Establishes adLab as R&D Center
Media

Microsoft Establishes adLab as R&D Center

20y Pamela Parker

Microsoft Establishes adLab as R&D Center

The software giant aims to show it's serious about participating in the future of digital advertising. Read More...

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Execs & Accounts for January 13, 2006
Media

Execs & Accounts for January 13, 2006

20y Zachary Rodgers

Execs & Accounts for January 13, 2006

Gannett appoints digital head; Odeo hires a VP of product and marketing; Fallon hires Tierney away from CPB; and R/GA names a client services director...

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The Latest Word on Word of Mouth
Marketing

The Latest Word on Word of Mouth

20y Pamela Parker

The Latest Word on Word of Mouth

Three execs jump to word-of-mouth jobs. Why? Read More

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Google Looks to Patent Mobile Click-to-call Ads
Media

Google Looks to Patent Mobile Click-to-call Ads

20y Kevin Newcomb

Google Looks to Patent Mobile Click-to-call Ads

A new patent application for "call-on-select" functionality indicates Google's plans to extend its click-to-call tests to mobile phones. Read More...

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