Yahoo! Buys Webjay
Media

Yahoo! Buys Webjay

20y Pamela Parker

Yahoo! Buys Webjay

First Flickr, then del.icio.us , now Webjay has joined the Yahoo! family Read More...

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It's Not Spam When I Send It
Media

It's Not Spam When I Send It

20y Enid Burns

It's Not Spam When I Send It

Florida's attorney general is under fire for sending out unsolicited campaigning e-mails for his candidacy for governor Read More...

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Yahoo! Sets up Residence at Sheraton
Media

Yahoo! Sets up Residence at Sheraton

20y Pamela Parker

Yahoo! Sets up Residence at Sheraton

In an interesting relationship apparently aimed at wooing business travelers to Yahoo!, the portal player has struck a deal with Starwood to create Ya...

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2006: The Year E-Mail Marketing Comes of Age
Email

2006: The Year E-Mail Marketing Comes of Age

20y Jeanniey Mullen

2006: The Year E-Mail Marketing Comes of Age

One nonprofit shows how e-mail can drive success for every effort you have planned this year. Read More...

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DaimlerChrysler Gears Up for Auto Show
Media

DaimlerChrysler Gears Up for Auto Show

20y Enid Burns

DaimlerChrysler Gears Up for Auto Show

Portal sites for Dodge, Chrysler and Jeep bring updated content to auto enthusiasts not attending the auto shows this season. Read More...

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Search Spending to Grow, Move In-House
Media

Search Spending to Grow, Move In-House

20y Kevin Newcomb

Search Spending to Grow, Move In-House

A new report from SEMPO finds that spending on search marketing will grow to $7.2 billion in 2006, with more advertisers opting to keep their efforts ...

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Clear Channel Showcases On-Demand Video Content
Media

Clear Channel Showcases On-Demand Video Content

20y Pamela Parker

Clear Channel Showcases On-Demand Video Content

Eventually, local stations will sell pre-roll video ads on the content. Read More...

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In-Game Advertising: How to Win the Game
Marketing

In-Game Advertising: How to Win the Game

20y Sean Carton

In-Game Advertising: How to Win the Game

How to avoid making mistakes when advertising in games. Read More...

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Yoogle's Digital Bill of Rights
Marketing

Yoogle's Digital Bill of Rights

20y Hans-Peter Brøndmo

Yoogle's Digital Bill of Rights

A fictional company offers its users a bill of rights. Should you give your users one, too? Read More...

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Execs & Accounts for January 9, 2006
Media

Execs & Accounts for January 9, 2006

20y Zachary Rodgers

Execs & Accounts for January 9, 2006

Viewpoint's Larry Allen goes to Tacoda; WebSourced changes name; Return Path hires a sales and client development exec. Read More...

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Goodbye, SEO Push. Hello, SEO Pull
Search

Goodbye, SEO Push. Hello, SEO Pull

20y Mike Grehan

Goodbye, SEO Push. Hello, SEO Pull

It's no longer about who's site is better optimized. It's about who markets best. Read More...

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When Will Paid Video Give Way to Video Ads?
Media

When Will Paid Video Give Way to Video Ads?

20y Zachary Rodgers

When Will Paid Video Give Way to Video Ads?

We are now deep into the second coming of paid content, and it's all about video Read More...

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TV Advertising, Search, and the Google Cube
Paid Search

TV Advertising, Search, and the Google Cube

20y Kevin Lee

TV Advertising, Search, and the Google Cube

Once again, we’re talking about convergence. But appliances don’t have to be connected to the Web to be important to search. Read More...

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Classifieds Spam: The Next Online Scourge
Marketing

Classifieds Spam: The Next Online Scourge

20y Pamela Parker

Classifieds Spam: The Next Online Scourge

How fraudsters are endangering consumer-generated listings. Read More...

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The Browser Wars of 2005
Marketing

The Browser Wars of 2005

20y Enid Burns

The Browser Wars of 2005

Microsoft's lead in browser market share softens before the expected release of a new version of Internet Explorer. Read More...

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Execs & Accounts for January 6, 2006
Media

Execs & Accounts for January 6, 2006

20y Zachary Rodgers

Execs & Accounts for January 6, 2006

Enlighten hires JWT's Gray to head interactive marketing; Eric Frost departs Vendare; Third Screen Media hires mOne's Stoller. Read More...

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Go Daddy Sets Stage for Online Super Bowl Controversy
Media

Go Daddy Sets Stage for Online Super Bowl Controversy

20y Pamela Parker

Go Daddy Sets Stage for Online Super Bowl Controve...

The company tries to rev up word of mouth around its advertising plans. Read More...

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Pepsi's Aquafina Puts Resolutions on Film
Media

Pepsi's Aquafina Puts Resolutions on Film

20y Enid Burns

Pepsi's Aquafina Puts Resolutions on Film

Films to demonstrate user-submitted New Year's resolutions aim to show that drinking more water might just be the easiest resolution to keep. Read Mor...

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How Many Personas Do You Need?
Analytics

How Many Personas Do You Need?

20y Bryan Eisenberg

How Many Personas Do You Need?

Too many may cause you to lose focus. Too few will result in lost prospects. Read More...

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Yahoo! Local, YellowPages.com Partner
Media

Yahoo! Local, YellowPages.com Partner

20y Pamela Parker

Yahoo! Local, YellowPages.com Partner

The newly-relaunched IYP player gets new distribution. Read More...

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Yahoo!, Google Bet Big on Mobile
Media

Yahoo!, Google Bet Big on Mobile

20y Pamela Parker

Yahoo!, Google Bet Big on Mobile

Two of the biggest publishers in interactive advertising push into mobile. Read More...

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The Paradox of Quality
Media

The Paradox of Quality

20y Dorian Sweet

The Paradox of Quality

With an expected boom in HDTV sales, why would anyone want to look at online video ads? Read More...

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Video Ads for the iPod
Media

Video Ads for the iPod

20y Zachary Rodgers

Video Ads for the iPod

PodGuide.TV points to a couple advertisers who are pushing content for download to iTunes and iPods. Sprite's sponsoring a video short called "Marcus ...

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Accountants Get Hip Online
Media

Accountants Get Hip Online

20y Pamela Parker

Accountants Get Hip Online

I'm all for online role playing games that give people a chance to virtually experience the product -- racing games for automotive clients, for exampl...

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Gates at CES: Ad Implications Are Between the Lines
Media

Gates at CES: Ad Implications Are Between the Lines

20y Zachary Rodgers

Gates at CES: Ad Implications Are Between the Line...

Bill Gates' CES keynote had nothing directly ad-related, judging from Robert Scoble's blow-by-blow Read More...

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Local Search Goes Mobile
Local

Local Search Goes Mobile

20y Phil Stelter

Local Search Goes Mobile

Hold on to your socks; 2006 is going to be a wild ride in local search. Or ask your mobile phone where you can get another pair. Read More...

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MOne Split: OgilvyOne and MindShare Go Separate Ways
Media

MOne Split: OgilvyOne and MindShare Go Separate Ways

20y Zachary Rodgers

MOne Split: OgilvyOne and MindShare Go Separate Wa...

MOne's CEO provides details about how the digital and direct media agency will be dissolved. Read More...

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