In Search of a Golden Blend: Search + Social
Asia

In Search of a Golden Blend: Search + Social

15y Sara Ye

In Search of a Golden Blend: Search + Social

We worked with Baidu to launch the first socially integrated Brandzone format for Chanel in China. Read More...

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5 Strategic Tips for Post-Panda SEO
Search

5 Strategic Tips for Post-Panda SEO

15y Ron Jones

5 Strategic Tips for Post-Panda SEO

Attract new and targeted visitors and supply them with a tremendous quality experience, which will lead to more engaged visitors and higher conversion...

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The FTC, Regulation, and Google
Paid Search

The FTC, Regulation, and Google

15y Kevin Lee

The FTC, Regulation, and Google

How advertisers might benefit from improved transparency and bidding policy clarity. Read More...

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Baidu-Bing Alliance: Implications for Search Advertisers
Asia

Baidu-Bing Alliance: Implications for Search Advertisers

15y Adaline Lau

Baidu-Bing Alliance: Implications for Search Adver...

Pact between Microsoft and China's largest search player could further erode Google's share in the country. Read More...

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Does Facebook Care Enough About Small Advertisers?
Paid Search

Does Facebook Care Enough About Small Advertisers?

15y Lisa Raehsler

Does Facebook Care Enough About Small Advertisers?

How can the smaller advertiser get through their Facebook advertising experience a little easier right now? Read More...

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Google Rolls out +1 Buttons in Ads
Data insights

Google Rolls out +1 Buttons in Ads

15y Jack Marshall

Google Rolls out +1 Buttons in Ads

Hopes tool will boost quality of AdWords traffic. Read More...

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Schema.org - Do I Need to Pay Attention to This?
Search

Schema.org - Do I Need to Pay Attention to This?

15y Crispin Sheridan

Schema.org - Do I Need to Pay Attention to This?

The alliance between the three big search engines and what it means for your search marketing. Read More...

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3 Winning Quality Link Building Strategies That Cost You Nothing
Asia

3 Winning Quality Link Building Strategies That Cost You Nothing

15y Motoko Hunt

3 Winning Quality Link Building Strategies That Co...

Take control of your SEO and review your linking strategies by following these tips. Read More...

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Forget Media Planning, Embrace Content Planning
Asia

Forget Media Planning, Embrace Content Planning

15y RP Singh

Forget Media Planning, Embrace Content Planning

Content can be created, bought, and borrowed; here's how. Read More...

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Tips for Running an Effective SEM Campaign
Asia

Tips for Running an Effective SEM Campaign

15y Antony Yiu

Tips for Running an Effective SEM Campaign

Marketers should spend as much time developing your negative keyword list as the keywords that you want to buy; here's why. Read More...

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5 Tips for Increasing Your AdWords Quality Score
Search

5 Tips for Increasing Your AdWords Quality Score

15y Ron Jones

5 Tips for Increasing Your AdWords Quality Score

Learn how to increase your Quality Score to get higher ad placement, higher click-through rates, and lower minimum bids for keywords. Read More...

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'Pure Plays' vs. Omni Channel in AdWords/adCenter
Paid Search

'Pure Plays' vs. Omni Channel in AdWords/adCenter

15y Kevin Lee

'Pure Plays' vs. Omni Channel in AdWords/adCenter

It's time for the majority of multi-channel retailers to understand how consumers shop, and take stock of their true missed opportunities. Read More...

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SEM Tools for Brand Marketers Targeting China
Asia

SEM Tools for Brand Marketers Targeting China

15y Gordon Choi

SEM Tools for Brand Marketers Targeting China

A comprehensive list of tools for search and weibo automation in China. Read More...

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Search Market Share Unchanged in May
Data insights

Search Market Share Unchanged in May

15y Jack Marshall

Search Market Share Unchanged in May

Share of searches among top U.S. providers remains constant. Read More...

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Google's Unhealthy Obsession With Speed
Search

Google's Unhealthy Obsession With Speed

15y Chris Copeland

Google's Unhealthy Obsession With Speed

Are the new Google Instant Pages short-term responses when consumers need long-term solutions? Read More...

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Half-Year Progress Report: Search in Japan
Asia

Half-Year Progress Report: Search in Japan

15y Andy Radovic

Half-Year Progress Report: Search in Japan

A six month roundup on search habits, client attitudes, and tech movements in Japan. Read More...

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China's Search and Social Marketing Integration
Asia

China's Search and Social Marketing Integration

15y Eddie Choi

China's Search and Social Marketing Integration

Objective of This Paper Online marketing technologies, ranging from search engine to social networking site and microblogging have given marketers a p...

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Hit By Google Panda? Fixing These Site Issues Won't Help
Search

Hit By Google Panda? Fixing These Site Issues Won't Help

15y Marios Alexandrou

Hit By Google Panda? Fixing These Site Issues Won'...

Eight site changes that don't appear to matter. But we're getting closer. Read More...

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Search is Dead! Long Live Search!
Analytics

Search is Dead! Long Live Search!

15y Joe Nguyen

Search is Dead! Long Live Search!

Facebook's audience number continues to overshadow Google but statistics show search trends between the two tell a different story. Read More...

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5 Steps to Building a Successful Site Architecture
Search

5 Steps to Building a Successful Site Architecture

15y Ron Jones

5 Steps to Building a Successful Site Architecture

Get into the minds of your audience and anticipate their needs, so when they finally land on your site they will feel right at home. Read More...

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PPC Search Bid Management: Humans vs. Machines
Paid Search

PPC Search Bid Management: Humans vs. Machines

15y Kevin Lee

PPC Search Bid Management: Humans vs. Machines

Machines can have their place in almost any size campaign, but an algorithm is only as good as the human driving the machine. Read More...

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Mass Media and Search in Japan
Asia

Mass Media and Search in Japan

15y Shohei Shimoda

Mass Media and Search in Japan

TV is a key driver of search traffic and consumers are increasingly searching via their smartphones. Read More...

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Top 5 Sins of Paid Search
Search

Top 5 Sins of Paid Search

15y Julie Batten

Top 5 Sins of Paid Search

How to avoid these common mistakes and find the road to redemption. Read More...

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Search Marketing Guide to Naver, Korea's Most Popular Search Engine
Asia

Search Marketing Guide to Naver, Korea's Most Popular Search Engine

15y Guest

Search Marketing Guide to Naver, Korea's Most Popu...

Considering search advertising in Korea? Naver is not to be ignored. Read More...

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Don't Ignore the Negative
Paid Search

Don't Ignore the Negative

15y Lisa Raehsler

Don't Ignore the Negative

A comprehensive approach to negative keywords for Google AdWords. Read More...

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Remarketing – Creating a Digital Deacute;jagrave; Vu
Asia

Remarketing – Creating a Digital Deacute;jagrave; Vu

15y Shourya Ray Chaudhuri

Remarketing – Creating a Digital Deacute;jagrave; ...

Remarketing can get your customers much more closer to completing the purchase cycle than any other medium; here's why. Read More...

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Top 14 Things Marketers Need To Know About QR Codes
Asia

Top 14 Things Marketers Need To Know About QR Codes

15y Angie Schottmuller

Top 14 Things Marketers Need To Know About QR Code...

A crash course on tools, tactics, and best practices for your 2d barcode marketing campaign. Read More...

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