Target Turns TV Viewership Into a Shoppable Experience on Second-Screen
Media

Target Turns TV Viewership Into a Shoppable Experience on Second-Screen

12y Yuyu Chen

Target Turns TV Viewership Into a Shoppable Experi...

Viewers are able to purchase Target products on an online simulcast via their second screen, while watching them on the TBS show Cougar Town. Read Mor...

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Hot Pockets and Degree Men Create Bracket-Style Video Challenges
Media

Hot Pockets and Degree Men Create Bracket-Style Video Challenges

12y Lisa Lacy

Hot Pockets and Degree Men Create Bracket-Style Vi...

Inspired by March Madness, the companies behind the frozen food and men’s care products are asking fans to vote on branded video content. Read More...

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#CZLNY Preview: Engaging Customers With Interactive Video
Conference Coverage

#CZLNY Preview: Engaging Customers With Interactive Video

12y Team ClickZ

#CZLNY Preview: Engaging Customers With Interactiv...

ClickZ Live New York speakers will discuss the results of a successful Maybelline video campaign. This included deeper brand engagement, longer time s...

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Catvertising: Why do animals equal viral success?
Acquisition

Catvertising: Why do animals equal viral success?

12y Huw Jenkins

Catvertising: Why do animals equal viral success?

It's no secret that Britain's insatiable appetite for animals is fuelling a nation-wide marketing trend for 'catvertising' - but why? Read More...

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Happy St. Patrick’s Day: Celebrate with Guinness’ top 5 ads
Video

Happy St. Patrick’s Day: Celebrate with Guinness’ top 5 ads

12y Huw Jenkins

Happy St. Patrick’s Day: Celebrate with Guinness’ ...

At this time of the year you tend to see more greenery, vibrant orange trimmings and fertile specimens basking in the early sunshine - no it's not jus...

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Facebook Officially Launches Its Premium Video Ad Program
Media

Facebook Officially Launches Its Premium Video Ad Program

12y Yuyu Chen

Facebook Officially Launches Its Premium Video Ad ...

Facebook announced Premium Video Ads, which have been tested since last December. The video ads aim to help advertisers reach branding objectives on F...

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Love is dead: 'First Kiss' viral video flogging clothes
Acquisition

Love is dead: 'First Kiss' viral video flogging clothes

12y Huw Jenkins

Love is dead: 'First Kiss' viral video flogging cl...

The ‘First Kiss’ online video, which featured strangers kissing in a range of awkward embraces, has in fact been revealed as a commercial for an autum...

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SXSW 2014: George Takei’s Take on Social Media and YouTube
Media

SXSW 2014: George Takei’s Take on Social Media and YouTube

12y Melanie White

SXSW 2014: George Takei’s Take on Social Media and...

ClickZ sat down with George Takei at SXSW. He shared his thoughts on the importance of social media in driving engagement with fans and why he chose Y...

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Paperchase sprinkles hard men with glitter to #impressmum this Mother's Day
Acquisition

Paperchase sprinkles hard men with glitter to #impressmum this Mother's Day

12y Huw Jenkins

Paperchase sprinkles hard men with glitter to #imp...

Paperchase have outdone themselves this Mother's Day, with a truly amazing video campaign, spooning out the gooey interiors of three tough guys as a c...

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President Obama's Appearance on "Between Two Ferns" Drives Traffic to HealthCare.gov
Marketing

President Obama's Appearance on "Between Two Ferns" Drives Traffic to Healt...

12y Yuyu Chen

President Obama's Appearance on "Between Two Ferns...

President Obama encouraged young Americans to apply for health coverage on the Web series "Between Two Ferns" hosted by comedian Zach Galifianakis. Th...

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Duracell Video Asks Cold Canadian Bus Passengers to #PowerWarmth
Ecommerce

Duracell Video Asks Cold Canadian Bus Passengers to #PowerWarmth

12y Lisa Lacy

Duracell Video Asks Cold Canadian Bus Passengers t...

A new video from Duracell simultaneously highlights battery power and the power of human connection. Read More...

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Programmatic TV Buying
Media

Programmatic TV Buying

12y Frank Sinton

Programmatic TV Buying

In the last few weeks, signs are emerging that the dark ages of TV advertising may be nearing an end. Frankly, it's about time. The TV content deliver...

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Nielsen: TV and Online Advertising Will Merge by 2020
Data insights

Nielsen: TV and Online Advertising Will Merge by 2020

12y Yuyu Chen

Nielsen: TV and Online Advertising Will Merge by 2...

A recent report by Nielsen and Simulmedia says that even with their differences, TV and online advertising will converge in the not-so-distant future....

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Save The Children highlights Syrian conflict with powerful video
Acquisition

Save The Children highlights Syrian conflict with powerful video

12y Lucy Smeddle

Save The Children highlights Syrian conflict with ...

In an emotive new viral video campaign released to draw attention to the ongoing civil war in Syria and the effect it has on children, Save The Childr...

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Celebrity-endorsed HUVr hoverboard hoax video goes viral
Acquisition

Celebrity-endorsed HUVr hoverboard hoax video goes viral

12y Lucy Smeddle

Celebrity-endorsed HUVr hoverboard hoax video goes...

Don't believe everything Tony Hawk and Moby say, kids - hoverboards aren't real! Despite this, HUVr's latest video campaign, which sees a number of ce...

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Pepsi Max Brings Unbelievable Videos and a Bus Shelter to UK Consumers
Ecommerce

Pepsi Max Brings Unbelievable Videos and a Bus Shelter to UK Consumers

12y Lisa Lacy

Pepsi Max Brings Unbelievable Videos and a Bus She...

The brand’s "Unbelievable" campaign in the U.K. includes Vine billboards and an augmented reality bus shelter, as well as a YouTube channel with new w...

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#GoingCommando never felt so liberating with charity campaign
Acquisition

#GoingCommando never felt so liberating with charity campaign

12y Huw Jenkins

#GoingCommando never felt so liberating with chari...

John Prescott is stripping for money (yep, you read that right), however no eggs shall be thrown, as he drops his kegs to raise money and awareness fo...

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Glenlivet and Sundance Showcase Notable Men as Novice Drinkers
Media

Glenlivet and Sundance Showcase Notable Men as Novice Drinkers

12y Lisa Lacy

Glenlivet and Sundance Showcase Notable Men as Nov...

"Single Stories" is a video series featuring some of the world’s "most discerning men." It targets novice single malt drinkers who predominantly self-...

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Man Utd use Google+ Hangouts to stream fans' faces at matches
Acquisition

Man Utd use Google+ Hangouts to stream fans' faces at matches

12y Lucy Smeddle

Man Utd use Google+ Hangouts to stream fans' faces...

Man Utd has partnered with Google in an innovative new digital competition to give football fans the chance to appear pitch-side at Old Trafford on di...

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Emotive video from SOS Children goes viral
Acquisition

Emotive video from SOS Children goes viral

12y Lucy Smeddle

Emotive video from SOS Children goes viral

A new video campaign from SOS Children's Nordic branch that aims to raise awareness for Syrian children facing the harsh realities of winter has racke...

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Geico and Amazon's Long Game
Media

Geico and Amazon's Long Game

12y Susan Kuchinskas

Geico and Amazon's Long Game

Geico ads on prime video content are just a part of the brand's big long-term strategy with Amazon, Horizon Media says. Read More...

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comScore: Video Ad Views Hit 26.9 Billion in January
Media

comScore: Video Ad Views Hit 26.9 Billion in January

12y Greg Jarboe

comScore: Video Ad Views Hit 26.9 Billion in Janua...

According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled ...

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Why Viewability Metrics Aren’t Relevant for Premium Mobile Video
Media

Why Viewability Metrics Aren’t Relevant for Premium Mobile Video

12y Paul Bremer

Why Viewability Metrics Aren’t Relevant for Premiu...

Viewability may be the focus du jour in trade articles and on conference panels, but few have asked the question: When it comes to premium mobile vide...

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Three launches #SingitKitty viral campaign with personal touch
Video

Three launches #SingitKitty viral campaign with personal touch

12y Huw Jenkins

Three launches #SingitKitty viral campaign with pe...

Three, the mobile phone company, has served up a new instalment of internet silliness with help from a a singing cat, rock and roll and personalisatio...

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LOL: Cadbury tickles funny bone to spread brand awareness - again
Video

LOL: Cadbury tickles funny bone to spread brand awareness - again

12y Huw Jenkins

LOL: Cadbury tickles funny bone to spread brand aw...

When it comes to viral marketing, nothing better stimulates our share buttons more than a quick laugh. The new Cadbury's ad, featuring James Corden, a...

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Topshop to live-stream LFW to Oxford Street shoppers
Acquisition

Topshop to live-stream LFW to Oxford Street shoppers

12y Lucy Smeddle

Topshop to live-stream LFW to Oxford Street shoppe...

In an innovative tech move, fashion brand Topshop has announced it will be engaging with virtual reality technology to offer consumers a 3D experience...

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Monetizing OTT: Ads, a la Carte, and Subscriptions
Media

Monetizing OTT: Ads, a la Carte, and Subscriptions

12y Frank Sinton

Monetizing OTT: Ads, a la Carte, and Subscriptions

As streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with sub...

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