Let the Instagram vs. Vine Video Battle Begin!
Media

Let the Instagram vs. Vine Video Battle Begin!

13y Greg Jarboe

Let the Instagram vs. Vine Video Battle Begin!

Within 8 hours of launching Video on Instagram, more than a year's worth of footage was shared. Meanwhile, the number of tweets containing a 6-second ...

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Cannes Lions 2013: Brands to Join YouTube's Extended Partner Program
Media

Cannes Lions 2013: Brands to Join YouTube's Extended Partner Program

13y Melanie White

Cannes Lions 2013: Brands to Join YouTube's Extend...

YouTube has invited advertisers into its Partner Program as part of an ongoing initiative to help brands and their agencies create innovative content ...

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Instagram Nips Vine in the Bud With Short-Form Video
Media

Instagram Nips Vine in the Bud With Short-Form Video

13y Matt Kapko

Instagram Nips Vine in the Bud With Short-Form Vid...

Instead of the six-second, multi-scene videos that run in a loop on Twitter's Vine app, Instagram users will get 15 seconds. Read More...

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ComScore: Consumers Watched Nearly 41 Billion Online Videos in May
Audience

ComScore: Consumers Watched Nearly 41 Billion Online Videos in May

13y Caitlin Rossman

ComScore: Consumers Watched Nearly 41 Billion Onli...

Over 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore. Read More...

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Let's Go Surfing Now…
Media

Let's Go Surfing Now…

13y David Toner

Let's Go Surfing Now…

Online video's growth will not replace other mediums, but rather they too will catch the wave as videos become the dominant form of consumption. Read ...

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Branded Videos Shared More Than 500,000 Times Every 24 Hours
Media

Branded Videos Shared More Than 500,000 Times Every 24 Hours

13y Greg Jarboe

Branded Videos Shared More Than 500,000 Times Ever...

New research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively...

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Twitter's Vine Comes to Android
Media

Twitter's Vine Comes to Android

13y Melanie White

Twitter's Vine Comes to Android

Woohoo, Android users can join the "cool kids club" as Twitter's Vine app has finally come to Google's operating system. Read More...

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How to Use Twitter's Vine App
Media

How to Use Twitter's Vine App

13y Greg Jarboe

How to Use Twitter's Vine App

Whether you use Twitter's Vine app to take customers behind the scenes of your brand, demonstrate new products/services, run competitions, or simply s...

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Get More Bang for Your Buck With Native Video Apps
Media

Get More Bang for Your Buck With Native Video Apps

13y Frank Sinton

Get More Bang for Your Buck With Native Video Apps

Creating native apps requires time and developer resources. Determining where to apply both usually comes down to a "most bang for your buck" question...

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YouTube Slow Motion Tool Helps Turn Videos Into Epic Moments
Media

YouTube Slow Motion Tool Helps Turn Videos Into Epic Moments

13y Greg Jarboe

YouTube Slow Motion Tool Helps Turn Videos Into Ep...

Although videographers understand the benefits of using slow motion, an effect in film-making whereby time appears to slow down, marketers will want t...

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Yahoo Wants to Buy Hulu
Media

Yahoo Wants to Buy Hulu

13y Lawrence Latif

Yahoo Wants to Buy Hulu

Yahoo is reportedly looking to buy video-streaming service Hulu. And it isn't alone. Yahoo has submitted a bid in the range of $600 million to $800 mi...

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BuzzFeed Beefs Up Video With Social Lab, CNN Deal
Media

BuzzFeed Beefs Up Video With Social Lab, CNN Deal

13y Mary Lisbeth D'Amico

BuzzFeed Beefs Up Video With Social Lab, CNN Deal

BuzzFeed today announced plans to beef up efforts to create more viral video content, with the creation of a social video lab and a content deal with ...

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ComScore: Over 13 Billion Video Ads Viewed in April
Audience

ComScore: Over 13 Billion Video Ads Viewed in April

13y Caitlin Rossman

ComScore: Over 13 Billion Video Ads Viewed in Apri...

Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Read More...

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Conde Nast Expands Digital Network With Wired Video Series
Media

Conde Nast Expands Digital Network With Wired Video Series

13y Melanie White

Conde Nast Expands Digital Network With Wired Vide...

Conde Nast Entertainment (CNE) has expanded its digital video network with the addition of Wired to its range of titles. Read More...

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Sports Marketer Van Wagner Moves Into Digital Video
Media

Sports Marketer Van Wagner Moves Into Digital Video

13y Susan Kuchinskas

Sports Marketer Van Wagner Moves Into Digital Vide...

Entering into a joint venture with sports video producer CineSport, will give Van Wagner Sports and Entertainment the opportunity to take a shot at th...

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Jack Link's Beef Jerky Coming to a Gas Tank Near You
Marketing

Jack Link's Beef Jerky Coming to a Gas Tank Near You

13y Mary Lisbeth D'Amico

Jack Link's Beef Jerky Coming to a Gas Tank Near Y...

Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have...

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Old Spice Takes Over YouTube in Viral Marketing Push
Media

Old Spice Takes Over YouTube in Viral Marketing Push

13y James Dohnert

Old Spice Takes Over YouTube in Viral Marketing Pu...

Old Spice has launched a digital video campaign that will see the company leverage YouTube to sell its latest shave gels. Read More...

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Video Killed the Pre-Roll Star
Media

Video Killed the Pre-Roll Star

13y David Toner

Video Killed the Pre-Roll Star

Now armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they...

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YouTube subscription channels go live
Headline News

YouTube subscription channels go live

13y Lucy Smeddle

YouTube subscription channels go live

Rumours surrounding the idea that YouTube would soon be announcing paid-for subscription channels were last week finally proved right, as the internet...

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YouTube Launches Paid Channels, Subscription Fees Start at $0.99 Per Month
Media

YouTube Launches Paid Channels, Subscription Fees Start at $0.99 Per Month

13y Greg Jarboe

YouTube Launches Paid Channels, Subscription Fees ...

YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 p...

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Selling Shoppers With In-Store Tablet Video
Media

Selling Shoppers With In-Store Tablet Video

13y Justin Foster

Selling Shoppers With In-Store Tablet Video

Integrating video into physical stores via tablets is still a largely unexplored road, and there are definitely some areas to consider. Read More...

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YouTube Reveals Leaderboard of Top 10 Most Watched Ads in April
Media

YouTube Reveals Leaderboard of Top 10 Most Watched Ads in April

13y Melanie White

YouTube Reveals Leaderboard of Top 10 Most Watched...

YouTube has released its leadership board listing the top 10 most watched video ads in April. Leading the way with over 44 million views in less than ...

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YouTube Adds Email Notifications for Greater Privacy
Media

YouTube Adds Email Notifications for Greater Privacy

13y Jessica Lee

YouTube Adds Email Notifications for Greater Priva...

YouTube has announced new functionality, including an email notification system, alerting users when the video is done processing, and the ability to ...

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Real-Time Bidding: Ploy or Panacea?
Media

Real-Time Bidding: Ploy or Panacea?

13y Frank Sinton

Real-Time Bidding: Ploy or Panacea?

Ad inventory is exploding, with more and more content providers eager for a cut of the growing online video advertising market getting into the space....

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Intel YouTube Contest Draws Record Conversion Rates
Acquisition

Intel YouTube Contest Draws Record Conversion Rates

13y Greg Jarboe

Intel YouTube Contest Draws Record Conversion Rate...

Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. Th...

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BrightRoll Allies With comScore on Enhanced Video Viewability Metrics
Ad Industry Metrics

BrightRoll Allies With comScore on Enhanced Video Viewability Metrics

13y James Dohnert

BrightRoll Allies With comScore on Enhanced Video ...

BrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights. Read More...

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6 Billion Hours of Video Watched on YouTube Each Month
Media

6 Billion Hours of Video Watched on YouTube Each Month

13y Greg Jarboe

6 Billion Hours of Video Watched on YouTube Each M...

With 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube....

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