A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Read More...
View articleIn a new report, video marketing firm SundaySky sheds light on the growing consumer demand for personal online video relevance. Read More...
View articleGoogle is in the early stages of creating a new shopping experience on video through its wildly popular YouTube site. A new beta feature released just...
View articleClickZ's Melanie White catches up with Mel Carson, founder of Delightful Communications, at SES Chicago. Read More...
View articleA new study from comScore finds that consumers watched 11 billion online video ads in October. Read More...
View articleAd-supported online video viewership has grown 17 percent year-over-year, according to a new survey by marketing research firm FreeWheel. Read More...
View articleAdobe releases beta versions of major components of Primetime, a platform to publish and monetize broadcast TV content in a world of mobility and devi...
View articleWith the growing accessibility and reach of interactive video online, maybe the video revolution is finally here. Read More...
View articleDominate organic search, deliver a holistic user experience, and improve your brand with a content audit. Read More...
View articleVideo ads are coming to LinkedIn. The professional-focused social networking site today announced that its LinkedIn Ads platform is now capable of del...
View articleA recap of a social film project from Intel and Toshiba. Read More...
View articleIn May, Unilever ran a video campaign for its ice cream which was seen on both Tudou and Youku websites - now owned by the same parent company. Read M...
View articleAOL is joining some of the biggest names in media including Hearst, Lionsgate, Reuters, Slate and Pitchfork. Read More...
View articleHow the rise of HTML5 video, iOS, and new mail client-sniffing technology has breathed new life into video in email campaigns. Read More...
View articleThe Forbes sales team has built a parallel news and content marketing organization, dubbed a "brand newsroom," to support advertisers like Cartier on ...
View articleProject Devil 2 features templates with applications tailored to specific verticals like retail, entertainment, consumer-packaged goods, finance, auto...
View articleFour ways video can be used to leverage your brand's online presence. Read More...
View articleAn IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video...
View articleExecutive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology. Read More...
View articleNielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. R...
View articleProTexting, provider of a suite of mobile marketing tools, launched the first of four videos starring comedian Walli Collins. Read More...
View articleAs the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Read More...
View articleNew VP of Video Ze Frank will produce videos to create more video ad inventory for BuzzFeed sponsors. Read More...
View articleCampaign relies on digital entrepreneurs from Gilt, Pandora and Pitchfork to spur consumer engagement on Twitter, Pinterest, Instagram and YouTube. Re...
View articleU.S. Travel Association has been running Twitter, Google search and YouTube video ads to push its pro-tourism message to government decision-makers, m...
View articleThe cost-per-view ad format will launch on Android devices this week, and roll out to all mobile platforms in coming weeks. Read More...
View articleAmericans viewed 9.6 billion video ads in July 2012, with each of the top four video ad properties delivering more than 1 billion video ads. Read More...
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