Agencies Lukewarm on 2012 NewFronts
Media

Agencies Lukewarm on 2012 NewFronts

14y Anna Maria Virzi

Agencies Lukewarm on 2012 NewFronts

Will people watch and advertisers buy in? Read More

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Ryan Partnership's Pena-Bickley Talks Brand Champions [Video]
Media

Ryan Partnership's Pena-Bickley Talks Brand Champions [Video]

14y Kate Kaye

Ryan Partnership's Pena-Bickley Talks Brand Champi...

Video Interview: Ryan Partnership works with brands like Bacardi USA and Unilever's Dove. Read More...

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Pop Chips' Brown-Faced 'Raj' Still Live Via Social
Media

Pop Chips' Brown-Faced 'Raj' Still Live Via Social

14y Christopher Heine

Pop Chips' Brown-Faced 'Raj' Still Live Via Social

Ashton Kutcher-played character drew racism charges on Twitter yesterday. Read More...

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Pantene, Starbucks Sponsor Video Content With an Edge
Media

Pantene, Starbucks Sponsor Video Content With an Edge

14y Anna Maria Virzi

Pantene, Starbucks Sponsor Video Content With an E...

At NewFront 2012, content producers showcase their work with BMW, Pantene, and other brands. Read More...

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Amex Aims for Jack White Cred on Twitter, YouTube
Media

Amex Aims for Jack White Cred on Twitter, YouTube

14y Kate Kaye

Amex Aims for Jack White Cred on Twitter, YouTube

Multi-channel effort promotes tonight's Jack White concert livestream directed by Gary Oldman. Read More...

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Google AdWords for Video Improves YouTube Targeting
Media

Google AdWords for Video Improves YouTube Targeting

14y Jonathan Allen

Google AdWords for Video Improves YouTube Targetin...

Aims to bring analytical power of paid search to video content. Read More...

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Xerox CMO Not Sold on Twitter and Pinterest
Media

Xerox CMO Not Sold on Twitter and Pinterest

14y Kate Kaye

Xerox CMO Not Sold on Twitter and Pinterest

Christa Carone, CMO at Xerox said a new Twitter ad test has resulted in some negative reactions from clients. Read More...

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Facebook Video Visitors Down 8%, Yahoo's Up 8%
Data insights

Facebook Video Visitors Down 8%, Yahoo's Up 8%

14y Anna Maria Virzi

Facebook Video Visitors Down 8%, Yahoo's Up 8%

ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers. Read More...

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Microsoft Weighs Ad Options for Skype
Media

Microsoft Weighs Ad Options for Skype

14y Anna Maria Virzi

Microsoft Weighs Ad Options for Skype

At NewFront 2012, Microsoft also promotes Xbox as live TV ad complement. Read More...

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Hulu: Advertisers Pay Only When 100% of Ad Is Streamed
Media

Hulu: Advertisers Pay Only When 100% of Ad Is Streamed

14y Anna Maria Virzi

Hulu: Advertisers Pay Only When 100% of Ad Is Stre...

Online video service subscriptions also reach 2 million. Read More...

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AOL Adopts Nielsen GRP for Video Ads
Media

AOL Adopts Nielsen GRP for Video Ads

14y Susan Kuchinskas

AOL Adopts Nielsen GRP for Video Ads

AOL advertisers will only pay for percentage of target audience actually hit. Read More...

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Yahoo and Ford Shoot for Celeb Buzz With Video Reality Series
Media

Yahoo and Ford Shoot for Celeb Buzz With Video Reality Series

14y Kate Kaye

Yahoo and Ford Shoot for Celeb Buzz With Video Rea...

Launch campaign for Ford Focus Electric is entirely digital. Read More...

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Digitas Study: Web Video Drives Brand Interest
Media

Digitas Study: Web Video Drives Brand Interest

14y ClickZ News Staff

Digitas Study: Web Video Drives Brand Interest

Digitas-Harris survey examines how consumers react to brand mentions in online videos. Read More...

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Pepsi Mimics Web Celebs and Average Joes in Videos
Media

Pepsi Mimics Web Celebs and Average Joes in Videos

14y Lisa Lacy

Pepsi Mimics Web Celebs and Average Joes in Videos

Funny or Die comedians help push new low-sugar Pepsi Next on Facebook and YouTube. Read More...

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Progressive's 'Flo' Gets More Social Game
Financial Services

Progressive's 'Flo' Gets More Social Game

14y Christopher Heine

Progressive's 'Flo' Gets More Social Game

Brand character leads "Sims Social" effort on Facebook and other initiatives. Read More...

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Sony and Firstborn Marry Gadgets to Movies, Games
Media

Sony and Firstborn Marry Gadgets to Movies, Games

14y Joan Voight

Sony and Firstborn Marry Gadgets to Movies, Games

Inside Sony's "make.believe" campaign with its agency Firstborn. Read More...

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A Walk Through IPG’s Gallery of Emerging Tech
Media

A Walk Through IPG’s Gallery of Emerging Tech

14y Zachary Rodgers

A Walk Through IPG’s Gallery of Emerging Tech

IPG Media Lab gives Mediabrands clients a hands-on survey of the latest gadgets, interactive displays, and set-top boxes. Read More...

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Vevo Revamps for Facebook Age, Adds Sales Talent
Media

Vevo Revamps for Facebook Age, Adds Sales Talent

14y Zachary Rodgers

Vevo Revamps for Facebook Age, Adds Sales Talent

Hal Trencher previously led music and entertainment sales at Yahoo. Read More...

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AOL Sales Head: NewFronts Highlight Original Content at Scale
Media

AOL Sales Head: NewFronts Highlight Original Content at Scale

14y Susan Kuchinskas

AOL Sales Head: NewFronts Highlight Original Conte...

Janet Balis discusses AOL's video strategy and how the "online upfront" plays into it. Read More...

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Adobe Offers New Tool for Online Video Advertising
Media

Adobe Offers New Tool for Online Video Advertising

14y Susan Kuchinskas

Adobe Offers New Tool for Online Video Advertising

Video publishers can quickly grab a clip, such as a great sports play, and publish it with a targeted ad. Read More...

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Online Upfront Gains Steam With YouTube, Yahoo, Et Al
Media

Online Upfront Gains Steam With YouTube, Yahoo, Et Al

14y Susan Kuchinskas

Online Upfront Gains Steam With YouTube, Yahoo, Et...

Annual Digitas event enlists AOL, Google/YouTube, Hulu, Microsoft, and Yahoo. Read More...

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Canoe Ventures Scuttles Plans for Interactive TV Ads
Marketing

Canoe Ventures Scuttles Plans for Interactive TV Ads

14y Zachary Rodgers

Canoe Ventures Scuttles Plans for Interactive TV A...

Lays off 120, including CEO Kathy Timko, and shutters New York office. Read More...

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The Sponsored Obama and Jay-Z Web Event That Never Was
Marketing

The Sponsored Obama and Jay-Z Web Event That Never Was

14y Kate Kaye

The Sponsored Obama and Jay-Z Web Event That Never...

Vevo offered corporate brands the opportunity to wrap their names around the White House event. Read More...

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YouTube Unveils 2 Auto Channels With Premium Partners
Media

YouTube Unveils 2 Auto Channels With Premium Partners

14y Lisa Lacy

YouTube Unveils 2 Auto Channels With Premium Partn...

Another step forward in premium content strategy. Read More...

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Putting the Super Bowl's 2.1M Online Viewers in Context
Data insights

Putting the Super Bowl's 2.1M Online Viewers in Context

14y Zachary Rodgers

Putting the Super Bowl's 2.1M Online Viewers in Co...

How did NBC's online audience stack up against other streamed events? Read More...

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GE Puts Creative Spin on Data in Advertisements
Media

GE Puts Creative Spin on Data in Advertisements

14y Anna Maria Virzi

GE Puts Creative Spin on Data in Advertisements

A story of two product lines, told through the elegant use of data. Read More...

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VW's 'Bark Side' Ad Loses Social Momentum
Media

VW's 'Bark Side' Ad Loses Social Momentum

14y Anna Maria Virzi

VW's 'Bark Side' Ad Loses Social Momentum

Social activity involving the video dropped, but the video still had lots of views. Read More...

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