Inside Garnier's Green Campaign on YouTube
Data insights

Inside Garnier's Green Campaign on YouTube

15y Kate Kaye

Inside Garnier's Green Campaign on YouTube

YouTube stars come out for Garnier and others in branded video channels. Read More...

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TV Ad Firm Buys MediaMind, Formerly Eyeblaster
Media

TV Ad Firm Buys MediaMind, Formerly Eyeblaster

15y Kate Kaye

TV Ad Firm Buys MediaMind, Formerly Eyeblaster

Companies aim to build the streamlined cross-media platform of the future. Read More...

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GOP Debate Videos Range from Talking Head to TV Ad
Marketing

GOP Debate Videos Range from Talking Head to TV Ad

15y Kate Kaye

GOP Debate Videos Range from Talking Head to TV Ad

bumps in the road. Read More

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Perrier Creates Effervescent YouTube Campaign
Media

Perrier Creates Effervescent YouTube Campaign

15y Lisa Lacy

Perrier Creates Effervescent YouTube Campaign

A video becomes "steamier and wilder" the more people watch it. Read More...

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JCPenney Gives Fashion Students a Shot on YouTube
Ecommerce

JCPenney Gives Fashion Students a Shot on YouTube

15y Lisa Lacy

JCPenney Gives Fashion Students a Shot on YouTube

A partnership with designer Bisou Bisou and graduate students. Read More...

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Universal Language? Tiffany Has an App for That
Media

Universal Language? Tiffany Has an App for That

15y Lisa Lacy

Universal Language? Tiffany Has an App for That

Videos, interactive mapping, and a city guide for New York's besotted. Read More...

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Nike Turns to Facebook for Action Sports Push
Marketing

Nike Turns to Facebook for Action Sports Push

15y Jack Marshall

Nike Turns to Facebook for Action Sports Push

Aims to reach extreme sports fans on social platforms. Read More...

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Conservative Attack Group to Spend More Online in 2012
Marketing

Conservative Attack Group to Spend More Online in 2012

15y Kate Kaye

Conservative Attack Group to Spend More Online in ...

Video-centric attack ads in NY race provides test bed for next election cycle. Read More...

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YouTube Hires New VP for Video Ad Push
Data insights

YouTube Hires New VP for Video Ad Push

15y Jack Marshall

YouTube Hires New VP for Video Ad Push

Former P&G digital marketing director will drive expanded video ad efforts. Read More...

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80 Percent of U.S. Users Viewed Online Video in April
Data insights

80 Percent of U.S. Users Viewed Online Video in April

15y Jack Marshall

80 Percent of U.S. Users Viewed Online Video in Ap...

Video ads reached 42 percent of users over the course of the month. Read More...

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Mitsubishi Creates 360-Degree Test Drive on 'Most Dangerous Road'
Data insights

Mitsubishi Creates 360-Degree Test Drive on 'Most Dangerous Road'

15y Amara Mastronardi

Mitsubishi Creates 360-Degree Test Drive on 'Most ...

Viewers can interact with 360-degree videos. Read More...

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Yahoo Expands Dynamic Ads Program
Data insights

Yahoo Expands Dynamic Ads Program

15y Zachary Rodgers

Yahoo Expands Dynamic Ads Program

Smart Ads placement comes to homepage, video version in the works. Read More...

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Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say
Media

Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say

15y Jack Marshall

Brand Ad Dollars Continue Migration From TV to Onl...

Exchange-based buying still struggles to gain traction, however. Read More...

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Over 1,400 People Get Inside Evian's Baby Inside Video
Data insights

Over 1,400 People Get Inside Evian's Baby Inside Video

15y Ken Liebeskind

Over 1,400 People Get Inside Evian's Baby Inside V...

Over 1,400 people have inserted their images into Evian's new "Baby Inside" campaign video since launch. Read More...

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AOL Video Reach Explodes in March
Data insights

AOL Video Reach Explodes in March

15y Jack Marshall

AOL Video Reach Explodes in March

Huffington Post acquisition helps boost AOL's video audience, as Google continues to dominate the space. Read More...

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Sierra Club Sows Young Supporter Base Through Video
Media

Sierra Club Sows Young Supporter Base Through Video

15y Kate Kaye

Sierra Club Sows Young Supporter Base Through Vide...

A video-centric internship contest is introducing the group and its focus on preserving nature to younger people. Read More...

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Brands Experiment With Ads in Live Streamed Video
Media

Brands Experiment With Ads in Live Streamed Video

15y Jack Marshall

Brands Experiment With Ads in Live Streamed Video

Decorah Eagles generate millions of ad views on Ustream, while YouTube throws its hat in the live streaming ring. Read More...

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Blinkx Acquires Burst for $30M
Media

Blinkx Acquires Burst for $30M

15y Douglas Quenqua

Blinkx Acquires Burst for $30M

$30 million deal will lead to video channels on the Burst Media network. Read More...

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Campaign 2012: The Video Election
Marketing

Campaign 2012: The Video Election

15y Kate Kaye

Campaign 2012: The Video Election

A regularly-updated collection of 2012 presidential campaign web video. Read More...

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Is There Sharing in Baseball? MLB Hopes So
Media

Is There Sharing in Baseball? MLB Hopes So

15y Kate Kaye

Is There Sharing in Baseball? MLB Hopes So

The MLB Fan Cave is a physical location in Manhattan as well as a social-friendly content creation hub. Read More...

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Google Loses Ground in Video Ad Volume Race
Data insights

Google Loses Ground in Video Ad Volume Race

15y Jack Marshall

Google Loses Ground in Video Ad Volume Race

Despite video monetization goals, Google serves fewer video ads than competitors. Read More...

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Revealed: The Banksy of Online Political Video
Marketing

Revealed: The Banksy of Online Political Video

15y Kate Kaye

Revealed: The Banksy of Online Political Video

Lucas Baiano got his start in politics with a video backing Hillary Clinton. Now he wants his web films to reintroduce the Republican Party. Read More...

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A Big Year for March Madness Digital Streams
Media

A Big Year for March Madness Digital Streams

15y Ken Liebeskind

A Big Year for March Madness Digital Streams

Expanded TV coverage of NCAA tournament games doesn't impact March Madness On Demand. Read More...

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More Republicans Than Dems Watched Political Web Video in 2010
Marketing

More Republicans Than Dems Watched Political Web Video in 2010

15y Kate Kaye

More Republicans Than Dems Watched Political Web V...

Pew finds higher percentage of GOP voters are "online political users." Read More...

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Funny or Die Ads: No Joke [SXSWi Video]
Media

Funny or Die Ads: No Joke [SXSWi Video]

15y Christopher Heine

Funny or Die Ads: No Joke [SXSWi Video]

Marketing VP Patrick Starzan talks about the evolution of his site as a branding vehicle. Read More...

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Denny's Hires Comics for 'Always Open' Videos
Media

Denny's Hires Comics for 'Always Open' Videos

15y Ken Liebeskind

Denny's Hires Comics for 'Always Open' Videos

Series centers on diner talk between David Koechner and comedians like Jason Bateman. Read More...

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Next New Buy Advances YouTube's Content Ambitions
Media

Next New Buy Advances YouTube's Content Ambitions

15y Jack Marshall

Next New Buy Advances YouTube's Content Ambitions

New unit will facilitate production and audience development for content producers. Read More...

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