M&S and Digital Labs launch Apple Watch app
Disruptive MarTech

M&S and Digital Labs launch Apple Watch app

11y Leighann Morris

M&S and Digital Labs launch Apple Watch app

Marks & Spencer has made its entrance to the Apple Watch club with the launch of its new app, developed through Digital Labs. Read More...

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Snapchat encouraging advertisers to flip video perspective and target Millennials
Disruptive MarTech

Snapchat encouraging advertisers to flip video perspective and target Mille...

11y Huw Jenkins

Snapchat encouraging advertisers to flip video per...

Snapchat is calling on marketers and media companies to shoot ads vertically in a bid to tailor content to the popular photo apps format and better ta...

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Lib Dems woo swing voters with geolocation tech
Disruptive MarTech

Lib Dems woo swing voters with geolocation tech

11y Huw Jenkins

Lib Dems woo swing voters with geolocation tech

The Liberal Democrats are attempting to sweep up undecided voters using geolocation technology to deliver relevant content on local issues ahead of th...

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Is bespoke marketing technology worth the bother?
Disruptive MarTech

Is bespoke marketing technology worth the bother?

11y Lucinda Beeman

Is bespoke marketing technology worth the bother?

Research by Econsultancy and CACI shows that successful companies build their customer experience using multiple platforms. But with the technology ma...

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Pinterest appealing to marketers with new tool
Disruptive MarTech

Pinterest appealing to marketers with new tool

11y Leighann Morris

Pinterest appealing to marketers with new tool

Pinterest has launched a 'marketing developers programme' on its social scrapbooking site, which offers brands a tool to publish content and ads. Read...

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Facebook more influential than newspapers in influencing young voters, reveals poll
Disruptive MarTech

Facebook more influential than newspapers in influencing young voters, reve...

11y Huw Jenkins

Facebook more influential than newspapers in influ...

Research found that traditional media still rules in terms of influencing young voters, with 62% saying TV is the most influential, followed by Facebo...

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Facebook Q1 revenue up 42% to £3.54bn
Disruptive MarTech

Facebook Q1 revenue up 42% to £3.54bn

11y Huw Jenkins

Facebook Q1 revenue up 42% to £3.54bn

Mobile now accounts for 73% of Facebook’s ad sales, as the social tool posted £3.32bn in ad revenue for Q1 2015, up by 46%. Read More...

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First crowd-controlled smartphone bar opens on 'smart' cruise ship
Disruptive MarTech

First crowd-controlled smartphone bar opens on 'smart' cruise ship

11y Leighann Morris

First crowd-controlled smartphone bar opens on 'sm...

Makr Shakr is a new mixology system that allows users to create personalised cocktail recipes in real-time through a smartphone application, transform...

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Google updates Android Wear to compete with Apple Watch sale
Disruptive MarTech

Google updates Android Wear to compete with Apple Watch sale

11y Leighann Morris

Google updates Android Wear to compete with Apple ...

Ahead of the Apple Watch sale, Android Wear has received its biggest update to date to include Wi-Fi support, emojis, and hand gestures. Read More...

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Companies suffer as Google’s “mobilegeddon” strikes web
Disruptive MarTech

Companies suffer as Google’s “mobilegeddon” strikes web

11y Huw Jenkins

Companies suffer as Google’s “mobilegeddon” strike...

Brands' online traffic is expected to suffer as “significant” changes to Google’s algorithm come into effect, bumping up mobile-friendly websites - as...

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Norway first country to ditch FM for DAB in 2017
Disruptive MarTech

Norway first country to ditch FM for DAB in 2017

11y Huw Jenkins

Norway first country to ditch FM for DAB in 2017

Norway will become the first country in the world to dismantle its FM radio network in favour of Digital Audio Broadcasting as part of a complete digi...

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EC awards grant for tech that measures content 'likeability'
Disruptive MarTech

EC awards grant for tech that measures content 'likeability'

11y Huw Jenkins

EC awards grant for tech that measures content 'li...

The European Commission has awarded Imperial College London and Realeyes a £2.6m grant to develop technology that can measure how much people like con...

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Snapchat attempts to poach top digital talent from Uber
Disruptive MarTech

Snapchat attempts to poach top digital talent from Uber

11y Rebecca Horsley

Snapchat attempts to poach top digital talent from...

In an attempt to steal top digital talent from Uber, Snapchat has put a geo-filtered message over the company’s headquarters, sending the app users me...

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Spotify launches mood-based ad targeting service
Disruptive MarTech

Spotify launches mood-based ad targeting service

11y Huw Jenkins

Spotify launches mood-based ad targeting service

The playlist targeting service will allow brands to tap into consumer segments based on the mood of their music collection, such as “workout” or “chil...

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Tinder and Instagram combine to give users a clearer picture
Disruptive MarTech

Tinder and Instagram combine to give users a clearer picture

11y Huw Jenkins

Tinder and Instagram combine to give users a clear...

Tinder and Instagram have matched to bring users a glimpse into each others lives after many called for more accessibility. Read More...

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Tumblr launches 24-hour dashboard ad
Disruptive MarTech

Tumblr launches 24-hour dashboard ad

11y Huw Jenkins

Tumblr launches 24-hour dashboard ad

Tumblr has launched an advertising product called Sponsored Daily that allows ads to stick to the top of viewers’ dashboards for a 24-hour period. Rea...

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First Direct Twitter campaign visualises cups of coffee for savings scheme
Acquisition

First Direct Twitter campaign visualises cups of coffee for savings scheme

11y Huw Jenkins

First Direct Twitter campaign visualises cups of c...

Created by agency We Are Social, the campaign will ask Twitter users to share their savings goals. First Direct will respond to selected tweets with p...

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Facebook admits tracking non-users
Disruptive MarTech

Facebook admits tracking non-users

11y Leighann Morris

Facebook admits tracking non-users

It has emerged that Facebook has been secretly installing tracking cookies on users' computers, even when users have opted to delete their accounts. R...

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HBO launches social dragon hunt ahead of Game of Thrones premiere
Acquisition

HBO launches social dragon hunt ahead of Game of Thrones premiere

11y Huw Jenkins

HBO launches social dragon hunt ahead of Game of T...

As the internet groans under the pirated-strain of eager Game of Thrones fans, the official UK launch this Monday (April 13) was preceded by an intern...

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'Let Me Drake That For You': Our new favourite search engine
Disruptive MarTech

'Let Me Drake That For You': Our new favourite search engine

11y Leighann Morris

'Let Me Drake That For You': Our new favourite sea...

Search any keyword in the 'Let Me Drake That For You' search engine, and the engine will comb through the web to find stories that feature both Drake...

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LinkedIn to acquire Lynda.com for $1.5bn
Disruptive MarTech

LinkedIn to acquire Lynda.com for $1.5bn

11y Leighann Morris

LinkedIn to acquire Lynda.com for $1.5bn

LinkedIn has announced that it has entered an agreement to acquire online learning company Lynda.com. Read More...

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5 Years of TrueView: How choice is ushering in next golden age of video advertising
Disruptive MarTech

5 Years of TrueView: How choice is ushering in next golden age of video adv...

11y Huw Jenkins

5 Years of TrueView: How choice is ushering in nex...

Today marks the fifth anniversary since Google began testing TrueView as a video ad format. Many worried that the introduction of TrueView was a crazy...

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Twitter launches new quote tweet function
Disruptive MarTech

Twitter launches new quote tweet function

11y Huw Jenkins

Twitter launches new quote tweet function

Twitter is departing from the simple (and static) RT – letting users add opinions, views and comments about the content which they are retweeting in a...

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Robot personality patent secured by Google
Disruptive MarTech

Robot personality patent secured by Google

11y Huw Jenkins

Robot personality patent secured by Google

An I, Robot-esque future may be closer than you think, following Google’s move to secure a patent for ‘methods and systems for robot personality devel...

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WTF is going on with Snapchat?
Disruptive MarTech

WTF is going on with Snapchat?

11y Huw Jenkins

WTF is going on with Snapchat?

The happy-snappers among you may have noticed an influx of emojis decorating your Snapchat feed following a recent app update: but what do they mean? ...

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Turkish brand creates interactive Instagram game
Disruptive MarTech

Turkish brand creates interactive Instagram game

11y Leighann Morris

Turkish brand creates interactive Instagram game

Biskrem, a Turkish biscuit brand, has utilised Instagram as a marketing tool, creating ‘Instagram Adventures’ for consumers. Read More...

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Twitter ads coming to user profiles
Disruptive MarTech

Twitter ads coming to user profiles

11y Leighann Morris

Twitter ads coming to user profiles

According to a Re/code report, Twitter’s next step is to advertise on users’ profiles. The ads will appear a few Tweets down and be labelled “suggeste...

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