Republicans Spend $50K on YouTube Ads Targeting Congressional Districts
Marketing

Republicans Spend $50K on YouTube Ads Targeting Congressional Districts

14y Kate Kaye

Republicans Spend $50K on YouTube Ads Targeting Co...

Google just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. Hou...

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Omnicom Makes Global Cross-Platform Play With MediaMind
Display Advertising

Omnicom Makes Global Cross-Platform Play With MediaMind

14y Matt Kapko

Omnicom Makes Global Cross-Platform Play With Medi...

The worldwide agency is partnering with the DG-owned digital ad management firm. Read More...

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TrueView Ads Reach Knitters for 3 Cents Per View
Media

TrueView Ads Reach Knitters for 3 Cents Per View

14y Search Engine Watch

TrueView Ads Reach Knitters for 3 Cents Per View

Charming knitting videos help reach out to customers. Read More...

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Special Treatment for Olympics Brands In MediaMind's Digital War Room
Display Advertising

Special Treatment for Olympics Brands In MediaMind's Digital War Room

14y Matt Kapko

Special Treatment for Olympics Brands In MediaMind...

DG's MediaMind worked with NBC Olympics to develop a custom online ad format. Read More...

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KFC Web Series Says Living at Home Bites
Media

KFC Web Series Says Living at Home Bites

14y Daniel Mickens

KFC Web Series Says Living at Home Bites

KFC paired with Comedy Central to develop a branded series to promote a contest. Read More...

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Intel Goes Inside Social Video With Topher Grace
Media

Intel Goes Inside Social Video With Topher Grace

14y Susan Kuchinskas

Intel Goes Inside Social Video With Topher Grace

Video series will let Facebook fans shape the plot and star in a "social film." Read More...

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Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics Coverage
Display Advertising

Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics Coverage

14y Matt Kapko

Citi, Visa, P&G to Sponsor Yahoo's Robust Olympics...

Transamerica will also sponsor Yahoo's most massive Olympics coverage plan yet. Read More...

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Tourism Ireland Video Tells Londoners to Ditch Olympics and Sup a Pint
Media

Tourism Ireland Video Tells Londoners to Ditch Olympics and Sup a Pint

14y Kate Kaye

Tourism Ireland Video Tells Londoners to Ditch Oly...

A tweet from Irish comedian Chris O'Dowd led to his narration of a humorous video aimed at residents of traffic-ridden London. Read More...

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Uni-ball to Young Men: Our Pen is Mightier
Media

Uni-ball to Young Men: Our Pen is Mightier

14y Susan Kuchinskas

Uni-ball to Young Men: Our Pen is Mightier

Uni-ball targets aspiring men with Facebook video app and multi-channel effort. Read More...

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Comedian Jamie Kennedy Talks Branded Content
Media

Comedian Jamie Kennedy Talks Branded Content

14y Matt Kapko

Comedian Jamie Kennedy Talks Branded Content

Jamie Kennedy Experiment star puts comedy skills to work for Ask.com. Read More...

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HuffPost Live Shies From Video Ads in Live Stream
Media

HuffPost Live Shies From Video Ads in Live Stream

14y Kate Kaye

HuffPost Live Shies From Video Ads in Live Stream

Upcoming network is sponsored by Verizon and Cadillac XTS. Read More...

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AT&T's Crowdsourced Video Snags 6M Viewers
Media

AT&T's Crowdsourced Video Snags 6M Viewers

14y Joan Voight

AT&T's Crowdsourced Video Snags 6M Viewers

Experimental video project scores far more viewers than big-budget series. Read More...

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Dentyne Ice Dives into Video Memes for Split2Fit Series
Media

Dentyne Ice Dives into Video Memes for Split2Fit Series

14y Lisa Lacy

Dentyne Ice Dives into Video Memes for Split2Fit S...

Text-to-animation videos target the 21 to 34-year-old gum-chewing crowd. Read More...

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YouTube Marketplace Aims for Small Biz Video Advertisers
Media

YouTube Marketplace Aims for Small Biz Video Advertisers

14y Kate Kaye

YouTube Marketplace Aims for Small Biz Video Adver...

Video Creation Marketplace will pair advertisers with videographers. Read More...

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Mysterious Web Game Lures Viewers to Tom Hanks Show
Media

Mysterious Web Game Lures Viewers to Tom Hanks Show

14y Joan Voight

Mysterious Web Game Lures Viewers to Tom Hanks Sho...

Tap Joint game previews post-apocalyptic Yahoo series "Electric City." Read More...

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The Political Video Ad Shortage by the Numbers
Marketing

The Political Video Ad Shortage by the Numbers

14y Kate Kaye

The Political Video Ad Shortage by the Numbers

Mixpo projects political advertisers will demand as much as 48% more in-stream video ads than will be available. Read More...

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Americans Spent 4.5B Minutes With Video Ads in May
Data insights

Americans Spent 4.5B Minutes With Video Ads in May

14y Daniel Mickens

Americans Spent 4.5B Minutes With Video Ads in May

Hulu topped the charts, serving 56 ads on average to video viewers in May. Read More...

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How to Create Marketing Videos on the Cheap
Marketing

How to Create Marketing Videos on the Cheap

14y Danny Groner

How to Create Marketing Videos on the Cheap

Tips for producing high quality, low cost videos. Read More...

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Microsoft Signs Unilever, Toyota, Samsung to Xbox Format
Media

Microsoft Signs Unilever, Toyota, Samsung to Xbox Format

14y Susan Kuchinskas

Microsoft Signs Unilever, Toyota, Samsung to Xbox ...

Xbox Live ad spending has increased 142 percent since 2010. Read More...

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TNT's Alien Show Invades Facebook News Feeds
Media

TNT's Alien Show Invades Facebook News Feeds

14y Lisa Lacy

TNT's Alien Show Invades Facebook News Feeds

App for "Falling Skies" features interactive video and a journal experience that pulls in Facebook data. Read More...

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Tide Turns Onion Article Into Meta Video
Media

Tide Turns Onion Article Into Meta Video

14y Christopher Heine

Tide Turns Onion Article Into Meta Video

Digitas copywriter, once in The Lemonheads, apes Poison's Bret Michaels for the detergent brand. Read More...

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Pepsi Max's Video With NBA Star Quickly Explodes
Marketing

Pepsi Max's Video With NBA Star Quickly Explodes

14y Christopher Heine

Pepsi Max's Video With NBA Star Quickly Explodes

YouTube effort garners over 3 million views since the weekend. Read More...

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Agencies Lukewarm on 2012 NewFronts
Media

Agencies Lukewarm on 2012 NewFronts

14y Anna Maria Virzi

Agencies Lukewarm on 2012 NewFronts

Will people watch and advertisers buy in? Read More

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Ryan Partnership's Pena-Bickley Talks Brand Champions [Video]
Media

Ryan Partnership's Pena-Bickley Talks Brand Champions [Video]

14y Kate Kaye

Ryan Partnership's Pena-Bickley Talks Brand Champi...

Video Interview: Ryan Partnership works with brands like Bacardi USA and Unilever's Dove. Read More...

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Pop Chips' Brown-Faced 'Raj' Still Live Via Social
Media

Pop Chips' Brown-Faced 'Raj' Still Live Via Social

14y Christopher Heine

Pop Chips' Brown-Faced 'Raj' Still Live Via Social

Ashton Kutcher-played character drew racism charges on Twitter yesterday. Read More...

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Pantene, Starbucks Sponsor Video Content With an Edge
Media

Pantene, Starbucks Sponsor Video Content With an Edge

14y Anna Maria Virzi

Pantene, Starbucks Sponsor Video Content With an E...

At NewFront 2012, content producers showcase their work with BMW, Pantene, and other brands. Read More...

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Amex Aims for Jack White Cred on Twitter, YouTube
Media

Amex Aims for Jack White Cred on Twitter, YouTube

14y Kate Kaye

Amex Aims for Jack White Cred on Twitter, YouTube

Multi-channel effort promotes tonight's Jack White concert livestream directed by Gary Oldman. Read More...

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