Our modern dependence on search engines such as Google is fostering “digital amnesia”, suggests a new study by Kaspersky Lab. Read More...
View articleMany marketers use recycled content to keep consumers happy. But there's a plenty of wrong ways to do "content recycling." Read More...
View articleNick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business. Read More...
View articleKnown in the industry as pioneer of youth culture and marketing, Matt Britton has rapidly grown his ad businesses by marketing to Millennials. Read Mo...
View articleIAB recently released a study that looked at smartphone data from video viewers all over the world. Findings suggest that viewers want short videos th...
View articleRight now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided h...
View articleToyota has paired up with Google Places to create a local search API that enables banner ads to suggest geo-targeted activities to consumers. Read Mor...
View articleCross-device targeting is evolving but still remains in its early stages. Read More...
View articleNew figures from the YouGov/Cebr Consumer Confidence Index shows that confidence has dipped over the last month, down from 113.7 in May to 112.1 in Ju...
View articleDon't get stuck in this traditional paradigm. Use cross-channel data for a more holistic understanding of attribution. Read More...
View articleThe Super Bowl's most popular ad was a hit on social media, but there was a lack of relevance that didn't translate to a brand lift, according to rece...
View articleCMOs must consider how technologies powered by data science will enable them to become owners of customer insight and revenue accountability. Read Mor...
View articleCustomers crave rich experiences within mobile apps. But marketers can’t deliver these experiences without real-time app agility and optimization. Rea...
View articleIn part one of this series, we looked at what happens to an email marketing message from the point when you hit "send." Now we'll follow the email as ...
View articleKFC China has partnered with Alipay to offer mobile payment options for in-store purchases in China, following Walmart's move in May. Read More...
View articleShortly before VR is available to the public, the Apple Watch breathed life back into wearables. Could VR be the next big one, or are the two technolo...
View articleData is the heart of market exploration today. Now more than ever before, CMOs have access to petabytes of customer information and dozens of analytic...
View articleHow to achieve that one-to-one connection as your customers navigate across channels. Read More...
View articleCompetitive intelligence is a hot topic, but how are small businesses using this data to grow? Read More...
View articleCannes Lions 2015 is over, and we've got a list of the winners you need to know about. Read More...
View articleSpotify recently bought an analytics platform to quickly stay competitive after Apple got some brand good will at the hands of Taylor Swift. Read More...
View articleCharlie Wang talks through the finer points of planning a programmatic strategy for China. Read More...
View articleAt Cannes Lions, ClickZ caught up with some of Facebook's executives to talk about mobile, Instagram and more. Read More...
View articleTo have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and t...
View articleAt this year's Cannes Lions Festival of Creativity, technology was up front and center. Read More...
View articleFacebook just released new diversity data - and its's pretty disappointing. The company's overall ratio of male to female employees is 66% to 31% - ju...
View articleAt Cannes this week, founder of the Worldwide Web Association Sir Tim Berners-Lee and PHD's Mike Cooper talk about the effect of AI on the world of ma...
View articleMany campaigns focus on large spikes of awareness that fade quickly. But to consistently and efficiently drive business outcomes, brands must capture ...
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