Gone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, vi...
View articleGoogle Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips. Read More...
View articleTo better understand its multicultural target audience, Tecate has released a series of short videos to gauge audience response for its next campaign....
View articleThe Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis. Read More...
View articleHow are brands experimenting with video-streaming apps like Meerkat and Periscope to connect with on-the-go consumers? Read More...
View article‘Localization’ of marketing through videos in native languages is the next level of audience engagement. Read More...
View articleToday marketers can map the customer journey with an increasing amount of data and tools. But when they deliver that experience, they forget one funda...
View articleA Bing product called Broad Match, a method of query-keyword matching, promises to get marketers more conversions and ensure they lose less clicks, wh...
View articleAOL and Verizon finalized their partnership today and will soon launch both live and original video content for mobile supported by ONE by AOL program...
View articleTencent's SY Lau, winner of the Cannes Lions 2015 Media Person of the Year award, reflects on China's increasing power in shaping and re-defining the ...
View articleThree of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Read More...
View articleWhile marketers tend to fawn over the latest widgets, new features won't do much for those who measure their customer interactions with old, outdated ...
View articleSince the demand for analytics professionals outweighs the supply, this columnists outlines which roles are best kept in-house and which ones you shou...
View articleThough YouTube remains the dominant video-sharing platform, Facebook keeps catching up; the social media powerhouse is on track to soon deliver nearly...
View articleThrough social listening, and ligning customer service with marketing, and digital experiences with products, brands like Mattel and Warby Parker have...
View article"The Internet of Things is here and is here to stay. With billions of devices already connected and another trillion coming our way in the next decade...
View articleBeating out Forbes, Harvard Business Review and Google, Microsoft earned the highest Content Marketing Score on LinkedIn’s list of the 10 most influen...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. Read More...
View articleInnovation, mobile integration, social, technology, and media platforms entering the fray will all star at Cannes Lions this year. Read More...
View articleVisibility and increased brand recognition is a marathon, not a sprint. To stay on consumers' minds, it's key to keep the pressure on through things l...
View articleDiet and health products require among the lowest engagement levels from marketers to generate a sale, according to recent data published by ecommerce...
View articleEver wondered how social your favourite tech brand is? Oomph has used data visualisation to compare tech brands' popularity across the various social ...
View articleWestern European marketing executives expect to have a greater role in revenue growth and strategy as their responsibilities shift from advertising an...
View articleThis week’s unmasked marketer is Lee Wilson, Head of SEO at Vertical Leap. Wilson cringes every time "synergy" accidentally tumbles into his digital v...
View articleConsumers have grown accustomed to convenient and purposeful mobile experiences, and optimizing and supporting buy-in are just two ways to help market...
View articleBT boss Gavin Patterson said the new entity would have the scope to meet the UK’s digital future – and help distance the country from international co...
View articleBrand stories today are more experiences than narratives and as a result, technology has become integral to that experience. Read More...
View articleTwitter is officially rolling out autoplay video in a user’s timeline, taking on its biggest competitor Facebook. But you'll be able to switch it off....
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