Designed by video ad tech firm Unruly in response to a survey which revealed an astonishing amount of UK adblocker users, London now has a video lab w...
View articleApple’s new operating system includes tools for app developers to block ads on Safari browser for iOS 9. As technology has made it easier to block ads...
View articleWhat email marketing skills can retailers learn from the strong performance of the travel industry? Read More...
View articleNews Corp is set to buy the London based, global advertising platform, Unruly. It is hoped that the acquisition will accelerate the media empire's dig...
View articleMobile internet advertising will overtake newspaper advertising next year, accounting for 12.4% of global adspend while newspapers account for 11.9%, ...
View articleGANT has revealed a different side to its usually coastal brand identity with a global campaign diving into its Ivy League roots and revisiting its hi...
View articleUsing principles of human psychology and A/B testing, you can discover the full potential of your email marketing. Try these five conversion optimizat...
View articleThis past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their...
View articleCustomers are more vocal than ever about the brands they love — and hate. Should the chatter be left to the social media department, or do higher-ups ...
View articleFor markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region. Read More...
View articleTwitter Audience Platform is designed to drive video views and Tweet engagements, both of which are now available for the first time in beta to all ma...
View articleThe IAB UK is committed to tackling five major industry issues: brand safety, ad viewability, ad fraud, ad blocking and user privacy. Read More...
View articleAs the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement. Read More...
View articleApple’s diversity report for fiscal 2015 is out, revealing that like many others in the tech industry the company's workforce is mostly male and white...
View articleNext week, the IAB is releasing a statement each day clarifying its position on one of the five biggest issues facing digital advertising through the ...
View articleDuring his keynote presentation at ClickZ Live San Francisco, Facebook's Matt Idema announced two Dynamic Product Ads updates to help marketers retarg...
View articleIndustry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for...
View articleThe global economic impact of ad blocking software is predicted to reach more than £14bn by the end of the year, according to a report by PageFair and...
View articleGlobally, 71 per cent of the people who bought cars in the past year said that fellow consumers influenced their decision to purchase. Are customer re...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during July of 2015. Read More...
View articleWorld Player of the Year Cristiano Ronaldo and Barcelona striker Neymar have become the new faces of PokerStars as the online gambling site launches i...
View articleTech entrepreneur and investor Michael Tobin has joined Popshack, a social music network that connects brands with pop music fans, as executive direct...
View articleSocial media giant Facebook is testing a drone capable of bringing Internet to remote parts of the world, which some are calling a cynical ploy to gro...
View articleAmazon has announced a new programme to help start-ups across the globe launch, market and distribute their products. Read More...
View articleReports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble ...
View articleTweeters can now buy the singer's new perfume, ‘Katy Perry’s Mad Potion’, directly through her pop-up shop Twitter handle, @katyperrypopup. Read More...
View articleFacebook-owned Instagram will be raking in $2.81bn in worldwide mobile ad revenue by 2017, according to the latest eMarketer forecast. Read More...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days: Essential reading for the digital marketing world. This week we'v...
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