When the white smoke poured out of the Sistine Chapel it wasn't simply the announcement of a new pope, but it also ignited a strong Latino reaction in...
View articleWhile the 60+ sessions on the agenda are reason enough to attend SES New York 2013, some of the greatest tips you may take home from the conference co...
View articleWhat are some of the biggest challenges in realizing big data's full potential? Read More...
View articlePundits may have decided that the Harlem Shake meme is uncool, annoying, and downright "over." Yet, undaunted, selected companies are still joining th...
View articleWhile interactive TV is still very much an ongoing experiment, there's been a consumer-led revolution that's actually closer to delivering on the prom...
View articleUrban Airship is expanding its direct relationship with brands as it wraps more mobile relationship management solutions around its core push-messagin...
View articleWe have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and b...
View articleTo get serious about ROI, articulate clearly your fundamental business objectives, the ones that talk about growing market share, boosting sales, or i...
View articleWhat happens when there's no longer a mainstream? A few words of advice to all marketers, regardless of their stripes. Read More...
View articleTint's founder Tim Sae Koo explains how his company helps brands create social hubs on their websites. Read More...
View articlePeople don't engage with brands, people engage with a purpose. And the most successful case studies are precisely those that embrace this approach. Re...
View articleUnlike many other parts of marketing, PPC advertising when set up properly should be an almost completely data-driven effort. Read More...
View articleAeroSvit partners with SeatID to launch a social traveling experience for its passengers, aimed at allowing individuals (who opt-in) the ability to se...
View articleWhat impulse makes marketers think that somehow our brands can become our consumers' whole world? Read More...
View articleFresh is a product review site that rewards reviewers for sharing on social networks by increasing the odds they'll receive a product to review. Read ...
View articleTo make our dollars count in 2013 and beyond, we'll need to make sure we've designed them to succeed. Read More...
View articleYou've heard that authors are becoming publishers and publishers are becoming brands. What does that really mean? Read More...
View articleUrban Airship CMO Brent Hieggelke heralded the marketing potential of the Passbook iOS app at a presentation at this year's Mobile Marketing Associati...
View articleA look at how small businesses are using Tumblr as a marketing and promotion tool. Read More...
View articleFor Graph Search to work, several factors need to change in Facebook's favor. Read More...
View articleFive content marketing trends that speak to the continual drive toward developing quality content on the independent web. Read More...
View articleData scientists, marketers and their advisors gathered at NYU's Stern School of Business yesterday to discuss "The End of Intuition," the increasing r...
View articleIf you're looking to produce videos that are instantly shareable and you'd like to share them quickly on your own, editing video in the cloud might be...
View articleHow devices are becoming the new portals and how changing interfaces will affect marketers. Read More...
View article'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we woul...
View articleConversations with industry folks who work outside of ad exchanges. Read More...
View articleThe rover has its own Foursquare badge, among other social offerings. Read More...
View articleWhat's at the intersection of the future and past of publishing? Content. Read More...
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