Maybe you can't be too thin, but you CAN be too rich...at least, when it comes to the bleeding edge of technology. Is Dave Olson a Luddite? Read More...
View articleClick rates are down... how to get out of the cold? It's all about integrated communications with traditional media. We're in the Net biz now, but as ...
View articleAmy has become an online auction obsessive -- she spent more hours on eBay last week than she did sleeping. And she learned some key lessons in how yo...
View articleWeb measurement firm NetRatingssaid that its BannerTrackservices shows that Bonzi Software had the top-rated banner ad for the week ofFeb. 14. Read Mo...
View articleThere is a major dilemma facing online advertising right now because there is no consensus, and no policy dictating the metrics of online advertising....
View articleHow can you make it in the online ad industry and NOT work out of a SoHo loft? Robbin Zeff points out that even her home town in northern Virginia has...
View articleThe top 25 industry categories increased their Internet ad spending 86.7percent forthe first three quarters of 1998, compared to the same period in 19...
View articleJanet Ryan muses over a suggestion to cut the supply on banner avails... and concludes that it sure makes sense. Here's why. Read More...
View articleWhat's your richest source of industry information? If you said trade shows, you may be overlooking some less-costly alternatives that might serve you...
View articlePsst....wanna get an insider's view of email marketing? Click here! Read More...
View articleVendors and media planners, why can't they get along? Amir Aslani wants to knock down the walls between the two sides and then get communicating. Read...
View articleA study released by The Arbitron Company and Edison Media Research showsthat online radio/audio listenership penetration has doubled in six months. Re...
View articleJanet thinks outside the (cash) box this week as she talks about non-monetary ways to compensate top sellers on your team. Read More...
View articleHow does a new site scramble to build a brand with advertisers in an increasingly crowded market? Bobbie Halfin offers a roadmap by looking at one sit...
View articleCountless surveys and predictions have told us the Web is becoming more like the offline population. It is no longer a place for academics and technol...
View articleAndover, MA-based CMGI Inc. signed a definitive agreement toacquire 2CAN Media Inc., a large, site-focusedonline advertising representation firm. Fina...
View articleOnline measurement company NetRatings said eWalletled the list of top 10 banner ads viewed for the week of Dec. 13-19, OfficeMax/Aptiva for theweek of...
View articleAfter the net party that was Q4, hold on for a more sobering Q1 in ad spending. Why? Janet Ryan offers five very good reasons. Read More...
View articleIt's a brave new world of the Internet out there...and it can be a daunting task for PR pros from the offline world to infiltrate the ranks. Here's on...
View articleIs Nick Usborne the only one among us irritated by the endless discussions about the "death" of banner ads? Banner ads aren't dead...they are simply p...
View articleMany major advertising agencies have come a long way in delivering interactive solutions to their clients. But moving to the next level will require a...
View articleIf online retailers make customer service the absolute core of their online business, they will never have to worry about losing business to bricks-an...
View articleMichael Fischler is here to talk about conducting online commerce today. But he's not mentioning shopping carts or credit cards . . . SET or SSL . . ....
View articleOgilvy & Mather Worldwide , a unit of WPPGroup Plc, won a $129 million contract to manage an anti-drug campaign, theClinton administration said. Read ...
View articleRich media can be overkill in a direct response campaign...because it encourages the tire kickers at the expense of the serious buyers. Well...sort of...
View articleMarketers are optimistic about 2005 budget increases and they areexpecting to spend more on the Web. Read More...
View articleEnhanced Services Company Inc. and its subsidiary, ad network and rep firm Zulu-tek Inc. said they have formed a newWeb advertising unit to support ad...
View articleThe fact is, revenue-sharing isn't web alchemy, it's real business. And those who set about implementing such a program should pause to consider the s...
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