Mobile Marketing to the Masses
Marketing

Mobile Marketing to the Masses

23y Eric Picard

Mobile Marketing to the Masses

How mobile marketing will go mainstream. Read More

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Rich Media Reaches New Heights
Ad Industry Metrics

Rich Media Reaches New Heights

23y Pamela Parker

Rich Media Reaches New Heights

Rich and streaming media are on an ever-upward path, but they're still dogged by the same old problems. Read More...

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Points of Resolution
Analytics

Points of Resolution

23y Bryan Eisenberg

Points of Resolution

Walk a mile in customers' shoes -- through your own Web site. Read More

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FindWhat Enters Japan Partnership
Media

FindWhat Enters Japan Partnership

23y Brian Morrissey

FindWhat Enters Japan Partnership

The search company links up with conglomerate Mitsui to challenge Overture and Google in the Japanese paid listings market. Read More...

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Survey: Rich Media Reaches New Heights
Media

Survey: Rich Media Reaches New Heights

23y Pamela Parker

Survey: Rich Media Reaches New Heights

UPDATE: Rich and streaming media are on an ever-upward path, but they're still dogged by the same old problems. Read More...

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The New Marketing Order: How to be Chosen
Marketing

The New Marketing Order: How to be Chosen

23y Pamela Parker

The New Marketing Order: How to be Chosen

Consumers are seizing control. Work with them, not against them. Read More...

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Hearts and Minds: AOL's Agency Problem
Media

Hearts and Minds: AOL's Agency Problem

23y Brian Morrissey

Hearts and Minds: AOL's Agency Problem

UPDATE: The Internet service verges on turning the corner with its AOL 9.0 launch, but it still has fences to mend on the agency front. Read More...

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Where Do You Think You're Going?
Analytics

Where Do You Think You're Going?

23y Nancy Joyce

Where Do You Think You're Going?

Recapturing customers your Web site 'lost.' Read More

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Brand Survival Techniques
Marketing

Brand Survival Techniques

23y Martin Lindstrom

Brand Survival Techniques

Generate sales in hard times and bond customers with your brand. Read More...

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Yahoo! Math: Search + Shopping = Small Biz Bucks
Media

Yahoo! Math: Search + Shopping = Small Biz Bucks

23y Brian Morrissey

Yahoo! Math: Search + Shopping = Small Biz Bucks

UPDATE: The mega portal launches combined e-commerce and search, while adding another service designed to lure small businesses deeper into the fold. ...

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Google, Overture Gird for Local-Search Battle
Media

Google, Overture Gird for Local-Search Battle

23y Brian Morrissey

Google, Overture Gird for Local-Search Battle

Veteran search rivals Google and Overture prepare to duke it out in a new market: local search. Read More...

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VeriSign Responds (Publicly) to SiteFinder Outcry
Media

VeriSign Responds (Publicly) to SiteFinder Outcry

23y Zachary Rodgers

VeriSign Responds (Publicly) to SiteFinder Outcry

Emphasizing the benefits to end users, not the problems foradministrators, the .com and .net maintainer reiterates its commitmentto SiteFinder. Read M...

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Ad Groups Take Another Whack At Measurement Standards
Media

Ad Groups Take Another Whack At Measurement Standards

23y Pamela Parker

Ad Groups Take Another Whack At Measurement Standa...

No longer declining to define an impression, the IAB, AAAA and MRC try, try again. Read More...

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E-Mail Copy Clinic: The Power of Words
Email

E-Mail Copy Clinic: The Power of Words

23y Paul Soltoff

E-Mail Copy Clinic: The Power of Words

How to write copy that sells: the theory and the practice. Read More...

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Your Money's No Good Here
Marketing

Your Money's No Good Here

23y Sean Carton

Your Money's No Good Here

Heavy Web use, discretionary spending. But under-18s can't legitimately buy online. Read More...

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Storm Surges Hit Weather Sites
Media

Storm Surges Hit Weather Sites

23y Brian Morrissey

Storm Surges Hit Weather Sites

Isabel watchers flood weather sites for storm updates, creating huge traffic surges and challenges for sites' servers. Read More...

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California Spam Bill Turns Up Heat on Advertisers
Media

California Spam Bill Turns Up Heat on Advertisers

23y Brian Morrissey

California Spam Bill Turns Up Heat on Advertisers

The measure would give state residents the right to sue both senders and advertisers for up to $1 million in damages. Read More...

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Overture Enters Spain
Media

Overture Enters Spain

23y Brian Morrissey

Overture Enters Spain

The search provider officially launches with distribution on a number of top portals, including MSN. Read More...

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Sun Runs Rich Media Push for Product Launch
Media

Sun Runs Rich Media Push for Product Launch

23y Brian Morrissey

Sun Runs Rich Media Push for Product Launch

UPDATE: The rich media ads push the company's Webcast of its quarterly product launch event Read More...

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The Golden Rule, Updated
Analytics

The Golden Rule, Updated

23y Mark Sakalosky

The Golden Rule, Updated

Gator, WhenU and the implications of the latest legal decision. Read More...

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Future-Proofing Your Web Site
Marketing

Future-Proofing Your Web Site

23y Martin Lindstrom

Future-Proofing Your Web Site

A future-proof test for your Web site. Is it ready for the consumers who conduct the most online transactions? Read More...

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SBC Yahoo! Joins Anti-Pop-Up Crusade
Media

SBC Yahoo! Joins Anti-Pop-Up Crusade

23y Brian Morrissey

SBC Yahoo! Joins Anti-Pop-Up Crusade

The Internet service offering boasts a number of new features, including the ability to control pop-up advertisements and a service for businesses. Re...

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Innovate, or Face the Music
Marketing

Innovate, or Face the Music

23y Jeremy Lockhorn

Innovate, or Face the Music

Different drummer or broken record? Lessons from the music industry. Read More...

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Streamline Marketing With PointRoll
Media

Streamline Marketing With PointRoll

23y Tessa Wegert

Streamline Marketing With PointRoll

Promoting divisions of a large business online? Streamline. Read More...

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Kill Bill's Marketing FX
Media

Kill Bill's Marketing FX

23y Zachary Rodgers

Kill Bill's Marketing FX

Tarantino may be a god of film, yet even the master of cinematic bloodletting needs help from the Web in building buzz for his latest. Here's a peek i...

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Execs & Accounts for September 10, 2003
Media

Execs & Accounts for September 10, 2003

23y Zachary Rodgers

Execs & Accounts for September 10, 2003

MSNBC.com hires radio veteran Todd Herman as streaming evangelist; IAB launches next phase of 'Superheroes'; iCrossing hires three to its Northeast di...

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Consumers Calling For Better Wireless Support
Data insights

Consumers Calling For Better Wireless Support

23y Robyn Greenspan

Consumers Calling For Better Wireless Support

Mobile users are growing tired of providers' busy signals and are likely to switch to more customer-centric companies. Read More...

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Good News About E-Mail?
Email

Good News About E-Mail?

23y Paul Soltoff

Good News About E-Mail?

It may seem all you've heard recently are e-mail horror stories, but there are bright spots among the clouds. Read More...

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