Facing intense competition from Baby Bells and its own past as Telocity, DirecTV Broadband debuts a new advertising push. Read More...
View articleWhile increasing its competition with existing players, the CMGI-owned e-mail and list management firm hopes to leverage its prospecting technology fo...
View articlePure-play ISPs are going to have an uphill battle competing with incumbent telecommunications and cable providers in the residential broadband market,...
View articleIn spite of research showing growing numbers of Internet users, traditional media buyers still view the Web as an also-ran to established mass media. ...
View articleDigital Envoy lands investments from Siemens, AOL; Aptimus sees lowered revenues; Spiderdance unveils "Weakest Link" iTV game. Read More...
View articleAccording to Accenture, automakers fundamentally misunderstand online audiences -- and aren't seeing cross-media marketing synergies. Read More...
View articleIs a copywriter, in the traditional, offline sense of the word, the individual best qualified to write a good online newsletter? What exactly is a cop...
View articleIn South Africa, one marketing trade group is trying to combat "improper marketing" in an effort to help ensure a pleasant experience for the e-consum...
View articleMonths after Anil Singh's retirement, the portal sees the departure of early employee Karen Edwards, who is credited with engineering the creation of ...
View articleEmail marketing should help you drive traffic to your Web site to build your business. Jackie gives you some tips on reviewing your email communicatio...
View articleThe result will be MTVGirl.com, a teen-focused site aimed at promoting brands like Neutrogena and StayFree. Read More...
View articleContinuing its shift away from branded browsers, the Tempe, Az.-based firm is concentrating on licensing software for CRM. Read More...
View articleProduct placement online is a complex problem, and few have solved it. It's also a perfect example of what online metrics should help us do -- put the...
View articleConsumers have long turned online for healthcare content, but howthey use the Internet for prescription drugs isn't quite as clear. Ipsos-NPD sees few...
View articleThe Irving, Calif.-based startup aims to offer a way to distribute TV commercials to Internet users, without the use of streaming media. Read More...
View articleBuilding a relationship takes time. Shoving some tech-heavy customer relationship management application at your customers is more likely to push them...
View articlePeople will try to sell you customer relationship management (CRM) solutions. But understand that you're just buying software. You'll have to add the ...
View articleInsofar as consumers keep finding new ways to use it every day, the Internet is unlike any medium we've seen. It continually reinvents itself. So it m...
View articleTotal CRM software application revenues will increase from $9.4 billion worldwide by the end of 2001, to approximately $30.6 billion in 2005, accordin...
View articleThrough a new venture in Europe, the partners aim to promote emerging media development -- and make a buck or two in the process. Read More...
View articleThe European online retail market is expected to grow to 152 billion Euros in 2006, with 103 billion Euros in potential gross profit up for grabs, acc...
View articleThe Alley-based Spanish- and Portuguese-language portal is looking to boost its content offerings -- and in doing so, boost advertiser appeal. Read Mo...
View articleConnection speed/access to the Internet is more important to U.K. Internet users than subscription costs, customer service or even e-mail services, ac...
View articleA survey of Internet users by Gallup found that e-mail remains the No. 1 activity for people online, with more than half saying saying e-mail is their...
View articleEmail is an excellent tool, but you can damage your company’s reputation and customer relationships with the click of a button. Jackie cautions do-it-...
View articleBoth mass marketing and personalization still live within the broadcast paradigm. Both still assume that the way to achieve the end result is to broad...
View articleA deal with InterTAN is aimed at boosting subscribers to AOL Canada by appealing to first-time Internet users. Read More...
View articleFor a long time, Bryan has been concentrating on the topic of converting Web site traffic. But do the principles he’s been espousing apply to other me...
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