Online gift services come in different guises. Which is best for your site? Read More...
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View articleCutting-edge digerati spend their time researching products, brands, services, and CRM. It gets personal when Eric decides it's time for a new mobile ...
View articleBorders taps ForeSee Results to measure and manage the effectiveness of its subscription-based e-mail newsletters; CentrPort expands its North America...
View articleWhether a search is aimed at casting a wide net, researching a product, or finding a retailer, you can optimize your campaign accordingly. Read More...
View articleCriteria for assessing which Web analytics solution is right for your business. Read More...
View articleCompanies that fail to get serious about their management of customer service e-mail will ultimately pay the price with higher customer service costs ...
View articleElectricArtists partners with Seventeen Magazine to promote an online book club; ten European ad agencies adopt Atlas DMT's Digital Marketing Suite; C...
View articleCompanies that fail to get serious about their management of customer service e-mail now will ultimately pay the price with higher customer service co...
View articleUnify channels and messaging without a CRM solution? Sure. Let your customers do it for you. Read More...
View articleDelighted customers are loyal customers -- and that makes everyone happy. Bryan offers some delightful ideas. Read More...
View articleMeet the Nielsen family. Demographic accuracy on par with the Cleavers, the Bradys, the Mertzes, and the Ricardos. Read More...
View articleThe blockbuster management primer, updated for today's grimmer economy (with tongue firmly in cheek and apologies to Stephen R. Covey). Read More...
View articleNearly half of the CRM software licenses that were bought to improve the consumer experience are languishing on shelves – unused. Read More...
View articleThe IAB creates of an Associate Member category; Agency.com launches a new Web site for Hart Schaffner Marx; Esselte Corporation launches an online ma...
View articleWithout proper and timely business intelligence, businesses can not determine the effectiveness of an e-mail campaign. Bruce McCracken continues his s...
View articleBoede&partners launches an integrated campaign for Mercator Software; Viewpoint Corporation to license its software to Samsung; Sonic Branding Solutio...
View articleThe blockbuster management primer, updated for today's grimmer economy (with tongue firmly in cheek and apologies to Stephen R. Covey). Read More...
View articleInteractive: what investment bankers say will drive direct-marketing growth. Read More...
View articleBruce McCracken continues his series on targeted e-mail by speaking with the experts on the criteria companies should use when deciding how and when t...
View articleHow much should you pay to attract a customer? Take a look at the data and find out. Read More...
View articleIs your site built for acquisition, conversion, or retention -- or all three? Read More...
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View articlePlacing text ads are one way to grow your list. Read about another. Read More...
View articleMarketers are looking to make more long-term investments online. Be ready to support them with a smart media plan. Read More...
View articleWhat information sells a product or service? How much, and in what order? A new, three-point approach to online selling. Read More...
View articleLast week, Bruce McCracken reviewed some fundamental strategic principles that can increase sales and enhance rapport with your customers through pers...
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