Facebook's Arrow Guo offers these tips to SMBs developing mobile-first social media pages. Read More...
View articleSince the best data is your own, you should start by analyzing your owned channels, and then defining conversion and reporting times, and giving all p...
View articleRe-engineering technology; keeping mobile in employees' minds, like The New York Times did; and experimenting, as Coca-Cola does, are a few things you...
View articlePeople have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor the...
View articleAccording to a new Millward Brown Digital study, 42 percent of marketers consider big data this year's top priority - however, only 14 percent are con...
View articleAugmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost...
View articleThe Tech Partnership is funding a limited number of places on the Academy of Digital Business Leaders’ (ADBL) Digital Training Programmes, allowing em...
View articleCross-device targeting is evolving but still remains in its early stages. Read More...
View articleModern marketers embrace analytics as critical to their business operations - that's a given. Read More...
View articleSocial capital can help brands build trust and encourage customer loyalty, as long as marketers are consistent in social media strategy. Read More...
View articleA new survey has found that most top marketers are abandoning third-party data, giving rise to greater personalization with first and second-party dat...
View articleMany campaigns focus on large spikes of awareness that fade quickly. But to consistently and efficiently drive business outcomes, brands must capture ...
View articleDuring a keynote at ClickZ Live, PepsiCo Canada's senior director of marketing for Frito-Lay shared some top tips for coming up with creative campaign...
View articleTo better understand its multicultural target audience, Tecate has released a series of short videos to gauge audience response for its next campaign....
View article‘Localization’ of marketing through videos in native languages is the next level of audience engagement. Read More...
View articleA Bing product called Broad Match, a method of query-keyword matching, promises to get marketers more conversions and ensure they lose less clicks, wh...
View articleBubble Jobs found that 39% of candidate sign ups to their site in 2015 were female, suggesting a higher interest in the sector than is being claimed b...
View articleViewability and protecting sites against bot traffic are just two areas publishers need to focus on, as more marketers shift more of their budgets tow...
View articleWestern European marketing executives expect to have a greater role in revenue growth and strategy as their responsibilities shift from advertising an...
View articleConsumers have grown accustomed to convenient and purposeful mobile experiences, and optimizing and supporting buy-in are just two ways to help market...
View articleThe rise of the smartphone means 91% of buyers who invested in mobile programmatic last year are increasing their spend in 2015, according to this inf...
View articleThe demise of content marketing has been predicted by some but for e-commerce sites the maxim ‘content is king’ still holds true. Read More...
View articleRecent research by VouchCodes.co.uk and the Centre for Retail Research (CRR) has found that 89% of all online retail purchases are still made on a PC ...
View articleIn this second part series on cross-device marketing, Rohit Kumar offers his tips for taking on this new channel of marketing head on. Read More...
View articleProspecting for customers isn’t a new concept, but what are the measures of success? Read More...
View articleMarketing messages for moms should target both parents, as today's dads, who make up 22 percent of the U.S. mobile audience, are more hands-on than th...
View articleAccording to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Read More...
View articleIt's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to ju...
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