But you're more likely to gain a retweet using the microblog's native image uploading service. Read More...
View articleThe brand’s Classics campaign also includes Instagram content featuring the brand’s founder, Burt Shavitz. Read More...
View articleDespite being the largest social media sites around, new research from Kantar Media has revealed that more than a third of social media users in the U...
View articleThe coffee brand has created The Best Part, a news community focused on positive content on Facebook, Twitter and Instagram. Read More...
View articleMobile is already the dominant platform for reaching the target 18-34 demographic and its growth is accelerating. Why are marketers sticking with lega...
View articleTravelers and National Parks fans are seeking information elsewhere since all federal social accounts went silent as a result of the government shutdo...
View articleA much-loved hero from one of the most quoted films of all times, 'Anchorman: The Legend of Ron Burgundy', has publicly endorsed Chrysler’s new 2014 D...
View articleDisney encourages fans to create Vines that demonstrate what happens to them when they are at a Disney park. Read More...
View articleThere's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel...
View articleJust in time for Halloween, a Twitter and Instagram initiative helps the brand push its new horror film hub. Read More...
View articleExamining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned, sc...
View articleIn addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with yo...
View articleOnce considered the darling of the sexy office wear segment, fashion brand Bebe is seeking to recapture its luster with an interactive campaign that a...
View articleThe product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Read More...
View articleWith a long history in photography, National Geographic says it wants to find new ways to share images and interact with fans. Read More...
View articleNesquik’s #NationalBunnyEarsDay, which asked fans to use the brand’s app to post tagged photos to Twitter and Instagram, did not generate much partici...
View articleBefore you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Read More...
View articleLondon Fashion Week, or #LFW as those micro-reporting on the event via social media may write, represents a battle online as well as on the cat-walk, ...
View articleSix lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not. Read More...
View articleNivea has launched a social media campaign just in time for London Fashion Week for its new limited edition range of Nivea Soft moisturiser pots, desi...
View articleThe campaign, which attempts to make softness relevant to users outside its existing fan base, uses social elements to determine future billboard cont...
View articleConsider this approach in using social media to brainstorm new content ideas for your site. Read More...
View articleThe show, Hello Ross, incorporated YouTube footage, tweets, live chats, and hashtags in its premiere on September 6. Read More...
View articleThe 2013 concert, taking place on September 21 in Saratoga Springs, N.Y., features a hashtag, webcast, and app. Read More...
View articleThe communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos. Read More...
View articleThe Twitter campaign, which looks to soothe real-life irritation, is expanding to Instagram and the outdoors this year. Read More...
View articleThe steak sauce is offering branded prizes to the fans passionate enough to participate in the Facebook initiative. Read More...
View articleSocial networks are constantly introducing new ad products and marketing tools, but this summer brought with it a bounty of significant events that st...
View article