The Discovery Channel's pop culture phenomenon churns up marketing opportunities for brands. Read More...
View articleDon't worry - there is a cure. And once cured, you can engage in more strategic CRO activities in a much healthier manner, and know when enough is eno...
View articleFacebook is expanding its reach and influence in mobile games, one of the highest performing categories among social and mobile apps. Read More...
View articleTwitter's advancements in the ad platform combined with a still growing number of active users means that there's opportunity for any size advertiser ...
View articleGlobal marketing executives have expressed concerns about the impact of digital transformation on their company’s marketing departments in findings fr...
View articleEconsultancy has published a report in partnership with Netbooster titled ‘UK Search Engine Marketing Benchmark Report 2013’ which shows that 52% of a...
View articleAdWords remarketing allows advertisers to connect with visitors who have previously visited your sites. Here's how. Part one in a two-part series. Rea...
View articleIn order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are act...
View articleRBC Bank cast one of its own executives in a YouTube series designed to show harried college students that the bank feels their pain. Read More...
View articleIt's important to get the foundational elements in place that will help you rank better locally, and be ready to embrace some of the more challenging ...
View articleYour company needs to provide products that deliver on their promise, not flashy prices that offer short-term contentment. Read More...
View articlePR is moving into the owned media space in a big way. Here's how our approach is different from the marketing department of an organization. Read More...
View articleWhile other markets are ahead, the country has its own story to tell. Consider these factors on the current state of audience buy in India. Read More...
View articleBecause it's so vast, and because it encompasses so many different aspects of work and home life, the cloud has appropriated a place of power in our w...
View articleYahoo cleared $331 million in net income on $1.07 billion in revenue, a 46 percent increase and 1 percent decline respectively from the year-ago perio...
View articleFor the savvy brand, developing networks of advocate influencers is the way forward to real, genuine, long-term marketing success. Read More...
View articleHow the new (longer) online video helps advertisers sell. Read More...
View articleTargeting content both on- and off-site based on LinkedIn personas opens up a rich new world of content marketing opportunity. Read More...
View articleIn the near future, companies that will get great rankings won't think of their websites and digital content as the center of the universe; they will ...
View articleIf we've learned anything from the last 10 years, it's that we have to be more transparent with our efforts - especially when we know they're likely t...
View articleUnruly Media released a study of the top 12 most-shared television commercials from Super Bowl XLVII, assessing the factors that impelled people to sh...
View articleMaximize the return on your social efforts by connecting with fans who will spend time with your brand, talk positively about your brand, and generall...
View articleYouTube is where the traffic is, so brands with video content to distribute and monetize would do well to have a presence on the platform. Read More...
View articleA growth strategy trumps a narrow ranking strategy in a no-growth environment. Read More...
View articleThe FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particular...
View articleAs more companies enter the digital age and look to generate demand for their products and services, the need for digital marketing services is growin...
View articleWhile various publishers, agencies, and ad exchanges shared their optimism of RTB in China, there still exist many challenges in the country. Read Mor...
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